Change product brand name generic to brand name
We have recently registered our brand name on amazon. Our products have a trademark printed on them. Currently, our products are listed as Generic. How can I change the listing brand name from Generic to my own trademark brand name?
Change product brand name generic to brand name
We have recently registered our brand name on amazon. Our products have a trademark printed on them. Currently, our products are listed as Generic. How can I change the listing brand name from Generic to my own trademark brand name?
5 replies
Seller_ZJhFeE3tNKzfh
You can't.
There are certain elements that amazon lock down at the point the ASIN is created. Brand name is one of them.
Amazon see a change to a brand name as essentially it being a different product - so as such, a new ASIN will be required.
Seller_HJZZpg5GdazXj
Hello guys @Ezra_Amazon @Sarah_Amzn @Simon_Amazon @Winston_Amazon @Maja_Amazon
Anyone of you can please help us to change our brand name as we are brand registered.
Julia_Amzn
Hello @Seller_HJZZpg5GdazXj,
Thank you for reaching out.
As per Amazon Brand Name Policy, changes to an ASIN’s brand name: Minor corrections can be made, such as fixing typos, capitalisation and issues with legal abbreviations. To make minor corrections, contact Selling Partner Support, select Brand – update as issue type, complete and submit the form.
If you listed your products as Generic Products: you cannot change the brand name field for a generic product listing. This means that the string "generic" in the brand name field for a generic product listing cannot be changed to a brand name. Brand name changes from "generic" to branded, or branded to "generic," are not allowed to protect the integrity of the product. If you are rebranding a product, you must create a new listing rather than updating an existing product. This is true even for unbranded products.
Please let me know if you have any additional questions.
Kind regards, Julia.
