What thirtythreeandathird and said but .....very important.....

Ensure you product is well optimised for conversion....

1. Mixture of product images showing all angles and lifestyle shots of the product in use. Also product video has been well established to help products convert better than those without

2. Lots of relevant details in your bulletpoints. I like to write mine so that customers can easily discover the what / why / how / when / who questions

4. Give more relevant detail in your description section and expand on any points made in the bullet points that might help the customer

5. If you are brand registered (if not I would strongly suggest getting this as it will give you access to a lot of brand building tools) create A+ content for your product page.

6. Add relevant keywords into your listing in title / bullets / description / backend search fields and even in your A+ content images. These will help your product index by the Amazon A9 algorithm and help your product to be found for as many relevant searches as possible.

NOTE: Indexing is not the same as ranking. Indexing helps you to be found. Once you appear in a large number of searches your title and main image are the two things that will get you attention. Monitor your click through rate (CTR%). After that you want a very good conversion rate (CR%) which will translate to sales. Amazon wants cold hard cash via sales and this is what will help you to rank higher than your competition.