SKU Economics Report Overstating Sales Data?

We use the SKU Economics Report to track our profitability, but unless we’re missing something, the data provided is not accurate. The issue is the ‘Average Sales Price’ column.

For the UK it shows the amount in GBP but all of the prices are too high. For example, a £16.95 product is shown as 19.78. Every GB price is overstated by 15%. This suggests that the ‘Average Sales Price’ is actually in Euros.

If you use this report, it might be wise to double check your data.