Hello Sellers,

Mark your calendars. On 27 May, we're hosting a comprehensive Ask Amazon event dedicated entirely to getting your business Prime Day ready.

Event Details

📅 Date: Wednesday, 27 May 2026 📍 Where: Right here in this thread

‼️ Save the date. [Add this Ask Amazon session to your Google or Outlook calendar].

What Makes This Event Special?

We've assembled experts from multiple Amazon teams to answer your Prime Day preparation questions:

• Amazon Ads Team — Sponsored Products, Sponsored Brands & Display, Targeting, Keyword, Bidding & Budget strategies, Creative Agent
• Listing Optimisation Team — Product detail pages, A+ Content, keywords, and search relevance
• Returns & Customer Experience Team — Return policies, reducing return rates, and post-event management
• Customer Product Reviews — Account health, policy compliance, understanding review policies, and best practices for earning reviews

Topics We'll Cover

Based on your community feedback throughout our May educational series, we'll be focusing on:

✅ Amazon Ads (Week 1 theme)

• Building effective campaigns for high-traffic events
• Budget planning and bidding strategies
• Sponsored Products, Sponsored Brands, and Sponsored Display tips

✅ Listing Optimisation (Week 2 theme)

• Strengthening product detail pages before the traffic surge
• A+ Content and Brand Store best practices
• Image and title optimisation

✅ Returns (Week 3 theme)

• Understanding return policies and their impact on your business
• Strategies to reduce return rates during high-volume events
• Managing post-event returns efficiently

How to Participate

This thread will open for questions on 20 May — one week before the event. You'll be able to:

1. Submit your questions as a reply to this thread
2. Engage with other sellers facing similar challenges
3. Starting 27 May, Partner Teams will be answering your questions directly on this thread

Please note that our partner teams are spread across different time zones, so responses may not be immediate. Keep an eye on this thread - all questions will be answered as soon as possible!

💡 Top Tip

The more specific your question, the better our experts can help. Include details like your product category, current challenge, and what you've already tried.

🔔 Want to be notified when this thread opens? Follow this thread and watch for our announcement on 20 May.

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Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.