Hi Sellers,

Welcome to Week 3 of our How to Sell on Amazon series! If you've been following along, you'll know we've been building your selling foundations step by step — and this week, we're tackling one of the most valuable tools available to you: Amazon Brand Registry and the brand-building features it unlocks.

Whether you've already registered a trade mark with the UK Intellectual Property Office or you're still considering it, this post will walk you through what Brand Registry offers and how to make the most of it.

📌 This is part of a 4-week series leading up to our live Ask Amazon event on July 29th. Save your spot and submit questions here: 🎓 Ask Amazon Monthly Series: How to Sell on Amazon 100 - July 29th

Why Brand Registry Matters

Brand Registry is a free programme that gives you access to powerful tools for protecting your intellectual property and enhancing your product listings. Once enrolled, you can:

• Access A+ Content, Sponsored Brands, and your own Brand Store
• Use Report a Violation to flag IP infringements
• Leverage Project Zero to self-service remove counterfeit listings
• Unlock Vine for authentic customer reviews

To enrol, you'll need a pending or registered trade mark. If you haven't started that process, Amazon's IP Accelerator can connect you with vetted legal firms to get things moving.

🎥 Seller University — Getting Started with Brand Registry:

• Prepare to enrol in Amazon Brand Registry
• Amazon Brand Registry application guide
• Benefits of enrolling in Amazon Brand Registry
• Enrol your brand in Amazon Brand Registry

Standing Out with A+ Content & Brand Stores

Once you're enrolled, A+ Content lets you transform your product detail pages with rich imagery, comparison charts, and brand storytelling. Premium A+ is now available to all brand owners at no additional cost — including interactive modules, video, and carousel features.

Your Brand Store acts as your own multi-page shopping destination on Amazon. You can drive external traffic to it, showcase your full catalogue, and track performance through Store Insights.

🎥 Seller University — A+ Content & Stores:

• Intro to A+ Content
• Add A+ Content to your listings
• How to set up your Brand Store
• How to improve your Brand Store design
• Amazon Stores

Protecting Your Brand & IP

Counterfeit products and listing hijackers are a genuine concern for UK brand owners. Brand Registry gives you access to:

• Report a Violation — search for and report suspected IP infringements directly
• Project Zero — self-service removal of counterfeit listings with automated protections
• Transparency — item-level authentication using unique codes on every unit

🎥 Seller University — Brand Protection:

• Block counterfeits with Project Zero
• Brand Registry: Report a violation overview

Bonus: Build Trust with Amazon Vine

Once enrolled in Brand Registry, you can use the Vine programme to get authentic reviews from trusted reviewers — particularly helpful when launching new products in the UK marketplace.

🎥 Drive traffic with Amazon Vine customer reviews

💬 YOUR BRAND STORY MATTERS!

We'd love to hear from you:

• Have you enrolled in Brand Registry? What was your experience like — any tips for sellers just starting the process?
• If you're using A+ Content or a Brand Store, what's made the biggest difference to your conversions?
• What's your biggest challenge when it comes to protecting your brand on Amazon?

Drop your thoughts below — your experience could help a fellow seller take the next step. And don't forget to join us on July 29th for our live Ask Amazon session where you can put your brand-building questions directly to the team!

👉 Save your spot for the July 29th Ask Amazon event