Recent academic research shows that products enrolled in Amazon's Climate Pledge Friendly program see at least a 12 percent sales lift within the first year of qualifying. Climate Pledge Friendly helps customers discover and shop for products with sustainability features in Amazon's store, positioning brands that participate in the program for long-term growth.

Products that are part of Climate Pledge Friendly receive at least one of more than 50+ sustainability certifications from reputable third-party certification bodies, such as Fairtrade, Rainforest Alliance and Forest Stewardship Council. This program makes it is easier for customers to discover and buy more than 1.4 million products with sustainability features across numerous categories, including electronics, beauty, apparel, household, and more.

Customer demand for more sustainable products continues to grow, and in 2023, 37.6 million customers switched to a Climate Pledge Friendly product from a traditional product, a 42 percent increase, year-over-year.

To learn more and enrol in Climate Pledge Friendly, go to Climate Pledge Friendly program.