Ungated but not approved for new ASINS
I have a Brand that I sell a lot of (selling off of existing listings within Amazon). This is a brand that Amazon had to ungate me fore (which they did) and I have the ability to sell new products that are the same brand that I've already been ungated for. When attempting to list a new ASIN I get a message that says it requires approval to list new ASINs within that brand name. When I apply I get a message that say they are not accepting new applications to list new ASINs within that brand name.
Is there a way to get approval to sell or will they ever open up applications in the future?
Ungated but not approved for new ASINS
I have a Brand that I sell a lot of (selling off of existing listings within Amazon). This is a brand that Amazon had to ungate me fore (which they did) and I have the ability to sell new products that are the same brand that I've already been ungated for. When attempting to list a new ASIN I get a message that says it requires approval to list new ASINs within that brand name. When I apply I get a message that say they are not accepting new applications to list new ASINs within that brand name.
Is there a way to get approval to sell or will they ever open up applications in the future?
3 replies
Seller_nRFmxiQg4EGrw
First, and most important question:
Do you have permission FROM THE BRAND to sell their products on Amazon? Ungating by Amazon does not mean that you are an authorized seller; and listing unauthorized products can get you in trouble.
Seller_kIukTwdhvntAp
"Ungated but not approved for new ASINS"
Pay attention to @Seller_nRFmxiQg4EGrw before you get suspended.
You seem to have missed several steps in Seller U!
https://sell.amazon.com/learn
More and more frequently Amazon is taking a TWO STEP approach and you are probably caught with not doing one of the steps (or either one!)
You are confusing AMAZON allowing you to list (or at least "ungate") an item or category and actually being APPROVED to sell a product. Amazon might ungate you for a CATEGORY, but there can be 100's of brands in the category and they ALL have their own restrictions.
AMAZON is only interested in FEES. They will allow a chimpanzee to list if it means they collect $$$$$.
Additionally, brands that you COULD sell yesterday may be restricted today or next week. Amazon is a moving target to deal with.
DO YOU have an LOA from the brand allowing you to sell on here?
If you have an LOA that specifically says you can sell on Amazon you MIGHT survive listing items.
More and more brands are providing a "whitelist" of their approved sellers and if YOU are NOT on the list you will be stopped in your tracks and probably hit with an IP violation.
DID YOU source from AUTHORIZED wholesale sources that your rep at the brand says are OK? You DO have a sales rep at the brand, don't you?
NOTE the verification is required from the brand that the source is legitimate and authorized, NOT from one of those touted on TikTok and YouTube as having "thousands of brands and products" that assures you that they are authorized.
If you have watched any YouTube or TikTok videos FORGET everything you saw there.
Spend hours/days on Seller U and read the Forum to see all the really creative ways rookies and experienced sellers find to get suspended by ignoring the advice above!
https://sell.amazon.com/learn
If you don't already have the above requirements in place you are probably going to have stranded inventory (if you do FBA) and a suspended account.
ALSO SEE THIS POST ON GETTING APPROVALS FROM AMAZON
https://sellercentral.amazon.com/seller-forums/discussions/t/b559e6e2-3935-43d1-942e-f9ac8d963394
Sandy_Amazon
Hello @Seller_19xoUAgdXbwWC
My name is Sandy from the Community Manager team here on forums.
Sellers could be required to apply for a brand again which they had access to previously or will gate a brand based on their listing or brand request.
If you have a case ID I can look into this further, however sellers here have mentioned you should obtain brand approval directly by the brand. This is true.
If you have a relationship with the admin of the brand, please have them add your account as a selling role within the brand.
Sandy
