Session Percentage v Unit Session Percentage
Hello
I did a forum search but couldn’t find this exact query.
What’s the difference between the two please?
Thanks
Rhian
Session Percentage v Unit Session Percentage
Hello
I did a forum search but couldn’t find this exact query.
What’s the difference between the two please?
Thanks
Rhian
2 replies
Seller_f5cnodyVjLD4S
Hi Rhian,
• Session Percentage – this is one of the most important metrics, showing what percentage of customers who visited the ASIN detail page went on to buy the product from you. A low session percentage typically indicates a product where you are not acquiring the Buy Box or the listing information is poor.
• Unit Session Percentage – Amazon’s wording for “conversion rate”. This is one of the most crucial metrics in this report, showing how many sessions convert to customers.
Explained in full here.