Listing Violation from Incorrect Brand Owner
We are receiving Product Policy Compliance notices from a competitor. Kicking us off their listings as we do not have their permission to list against their brand.
The problem is…
Our competitor has registered barcodes for existing products from someone else’s brand. For the actual products we are a distibutor in the UK and have rights to do so. The competitor has hijacked these products on Amazon and is kicking off competition.
I have attempted to explain this in multiple appeals to the Amazon Policy Compliance team and each time I have not been unable to overturn the decision as I don’t have permission from the ‘fake’ brand owner. Even though I have proved conclusively that we have rights to distrobute for the actual brand owner.
Does anyone else have experience of this, and know the course of action needed to correct this situation?
Listing Violation from Incorrect Brand Owner
We are receiving Product Policy Compliance notices from a competitor. Kicking us off their listings as we do not have their permission to list against their brand.
The problem is…
Our competitor has registered barcodes for existing products from someone else’s brand. For the actual products we are a distibutor in the UK and have rights to do so. The competitor has hijacked these products on Amazon and is kicking off competition.
I have attempted to explain this in multiple appeals to the Amazon Policy Compliance team and each time I have not been unable to overturn the decision as I don’t have permission from the ‘fake’ brand owner. Even though I have proved conclusively that we have rights to distrobute for the actual brand owner.
Does anyone else have experience of this, and know the course of action needed to correct this situation?
Seller_JzKY9LBgXOZrP
We have had exactly this from a competitor, to the extent that we could have written your post word for word. They kicked us off the listing twice but we successfully appealed twice by sending invoices showing we had bought the correct product, plus a letter of authority from the correct brand owner (who is not a seller on Amazon).
We also pointed out to Amazon that the competitor had hijacked the brand as they had listed a product under their own brand, which it absolutely was not. Whilst it was good we were allowed to sell the product again, Amazon constantly failed to recognise or acknowledge that the competitor / creator of the listing was going against Amazon policy.
Even though we had the letter from the correct brand owner to allow us back on the listing, as both us and the competitor were purchasing from them they did not want block the competitor and risk sales, despite their product being sold to customers on Amazon under an incorrect brand.
After we were allowed back on the listing twice, the competitor took it further and entered their brand in the Transparency program. This means all units of the ASIN would need to have the Transparency sticker on (which are only made available to the brand owner), otherwise they would be classed as counterfeit.
Hopefully you’ll be able to get back on the listing, but beware of the same happening and the fake brand owner registering their brand in the Transparency program.
18 replies
Seller_7VbclcPFFRTnc
When you listed the products did you go to catalogue - add products and enter the EAN from your product and list from there , checking the brand matched your product too ?
Sounds like your competitor may have rebranded the products and you listed on the incorrect asins ?!
Seller_JzKY9LBgXOZrP
We have had exactly this from a competitor, to the extent that we could have written your post word for word. They kicked us off the listing twice but we successfully appealed twice by sending invoices showing we had bought the correct product, plus a letter of authority from the correct brand owner (who is not a seller on Amazon).
We also pointed out to Amazon that the competitor had hijacked the brand as they had listed a product under their own brand, which it absolutely was not. Whilst it was good we were allowed to sell the product again, Amazon constantly failed to recognise or acknowledge that the competitor / creator of the listing was going against Amazon policy.
Even though we had the letter from the correct brand owner to allow us back on the listing, as both us and the competitor were purchasing from them they did not want block the competitor and risk sales, despite their product being sold to customers on Amazon under an incorrect brand.
After we were allowed back on the listing twice, the competitor took it further and entered their brand in the Transparency program. This means all units of the ASIN would need to have the Transparency sticker on (which are only made available to the brand owner), otherwise they would be classed as counterfeit.
Hopefully you’ll be able to get back on the listing, but beware of the same happening and the fake brand owner registering their brand in the Transparency program.
Seller_yk3kzHpjMMa4B
Hello @Vanroofrack ,
This is Mary from Amazon here to assist you.
From the post above, I understand that you have concerns on the intellectual property.
Amazon does not allow listings that violate the intellectual property rights of brands or other rights owners. Please refer Amazon intellectual property policy.
However for better understanding of the issue, I would request you to share the first and last performance notification that you received from the team so that we can go through it and provide more insights on the same.
If you need any further assistance, you can post here so that we can help you.
Regards,
Mary.
Seller_3iv8ToW1GW26a
Hello @Mary_Amazon,
Many thanks for replying, we are really struggling to get someone to listen to our point of view.
The newest complaint is 8289359892
and the oldeset complaint is 8199269592
All the complaints raised against us are for products we have explicit rights to sell in the UK. We are being excluded by a competitor who has created ASINs for the products based on barcodes they have registered for another companys Brand. They are not adding anything to the products which they are purchasing from the same supplier as us. Their brand is just a trading name they are using in the UK, and does not cover the products they are selling. I hope this makes sense. More than happy to talk this over in more detail
