We recently announced our festive season readiness timelines for Fulfilment by Amazon (FBA) capacity limits, including when inventory must arrive at our fulfilment centres to guarantee that it’s Prime badge-ready for festive season deal events.

Based on updates to our fulfilment network processes, we’ll extend the timeline to send shipments to UK and EU fulfilment centres for Black Friday and Cyber Monday to October 31.

As indicated in the updated FBA peak readiness playbook, we recommend that your inventory arrives by the following dates for deal events:

• Prime Big Deal Days: September 20, 2024
• Black Friday and Cyber Monday: October 31, 2024

In November, we’ll focus on processing customer orders and will have limited slots to accept your shipments. During this time, shipments will be processed more slowly, especially palletised shipments.

As always, please keep in mind any carrier delays when you estimate your expected delivery dates.

To view estimated capacity limits, go to the Capacity Monitor.