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Seller_hyHACrZWExY6p
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Brand name in product title

Do I have to use the brand name in the title?

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Seller_hyHACrZWExY6p
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Brand name in product title

Do I have to use the brand name in the title?

92 views
6 replies
00
Reply
6 replies
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Seller_rI7BZIczK8iAC
In reply to: Seller_hyHACrZWExY6p’s post
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Steve_Amazon
In reply to: Seller_hyHACrZWExY6p’s post

Hi @Seller_hyHACrZWExY6p,

Steve from Amazon here, thank you for the question. Please reference this resource for all the Product Title requirements and best tips.

Product Title

  • Limit product title to 200 characters (can vary by category). We have found that the best titles in clothing accurately represent the product and follow these guidelines:
  • Brand + Department + Model (if necessary) + Style + Style + Clothing type + maternity (if applicable) + Multi-pack size (if necessary) + Size-modifier (if a child item without a parent or the size-modifier represents a unique product).

I am also dropping some additional resources below regarding detail pages.

Product detail page rules

Great Detail Pages Drive Sales

Thanks,

Steve

10
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Seller_hyHACrZWExY6p
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Brand name in product title

Do I have to use the brand name in the title?

92 views
6 replies
00
Reply
user profile
Seller_hyHACrZWExY6p
in group

Brand name in product title

Do I have to use the brand name in the title?

92 views
6 replies
00
Reply
user profile

Brand name in product title

by Seller_hyHACrZWExY6p
in group

Do I have to use the brand name in the title?

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Seller_rI7BZIczK8iAC
In reply to: Seller_hyHACrZWExY6p’s post
20
user profile
Steve_Amazon
In reply to: Seller_hyHACrZWExY6p’s post

Hi @Seller_hyHACrZWExY6p,

Steve from Amazon here, thank you for the question. Please reference this resource for all the Product Title requirements and best tips.

Product Title

  • Limit product title to 200 characters (can vary by category). We have found that the best titles in clothing accurately represent the product and follow these guidelines:
  • Brand + Department + Model (if necessary) + Style + Style + Clothing type + maternity (if applicable) + Multi-pack size (if necessary) + Size-modifier (if a child item without a parent or the size-modifier represents a unique product).

I am also dropping some additional resources below regarding detail pages.

Product detail page rules

Great Detail Pages Drive Sales

Thanks,

Steve

10
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Seller_LImVvUWeyiCfQ
In reply to: Seller_hyHACrZWExY6p’s post

Amazon's system will add it if it's missing but it's best practice to enter it when you're creating the listing.

Read through this Seller Help page:

Product title requirements

img

10
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Seller_LImVvUWeyiCfQ
In reply to: Seller_hyHACrZWExY6p’s post

Amazon's system will add it if it's missing but it's best practice to enter it when you're creating the listing.

Read through this Seller Help page:

Product title requirements

img

10
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Seller_rI7BZIczK8iAC
In reply to: Seller_hyHACrZWExY6p’s post
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Seller_rI7BZIczK8iAC
In reply to: Seller_hyHACrZWExY6p’s post

Since you are a new seller I take the liberty to add following: if you are listing a brand that is not YOUR'S you need a written "Letter of Authorization" from this brand that allows you to sell on Amazon.

Watch also this video:

https://sellercentral.amazon.com/learn/courses?ref_=selleru_athena&courseId=74c81f60-b036-47ad-8851-d0130b7155fa&moduleId=138e5124-b70b-43b6-85ba-46c2a54f8465&modLanguage=English&contentType=VIDEO&category=TUTORIAL&ref=xx_SellerUniversity_xxxx_meldedSidebarSearch&mons_sel_mkid=amzn1.mp.o.ATVPDKIKX0DER&mons_sel_mcid=amzn1.merchant.o.A23JACY8TXF34H&mons_sel_persist=true&stck=NA&videoPlayer=youtube

and read these help pages:

img
20
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user profile
Steve_Amazon
In reply to: Seller_hyHACrZWExY6p’s post

Hi @Seller_hyHACrZWExY6p,

Steve from Amazon here, thank you for the question. Please reference this resource for all the Product Title requirements and best tips.

Product Title

  • Limit product title to 200 characters (can vary by category). We have found that the best titles in clothing accurately represent the product and follow these guidelines:
  • Brand + Department + Model (if necessary) + Style + Style + Clothing type + maternity (if applicable) + Multi-pack size (if necessary) + Size-modifier (if a child item without a parent or the size-modifier represents a unique product).

I am also dropping some additional resources below regarding detail pages.

Product detail page rules

Great Detail Pages Drive Sales

Thanks,

Steve

10
user profile
Steve_Amazon
In reply to: Seller_hyHACrZWExY6p’s post

Hi @Seller_hyHACrZWExY6p,

Steve from Amazon here, thank you for the question. Please reference this resource for all the Product Title requirements and best tips.

Product Title

  • Limit product title to 200 characters (can vary by category). We have found that the best titles in clothing accurately represent the product and follow these guidelines:
  • Brand + Department + Model (if necessary) + Style + Style + Clothing type + maternity (if applicable) + Multi-pack size (if necessary) + Size-modifier (if a child item without a parent or the size-modifier represents a unique product).

I am also dropping some additional resources below regarding detail pages.

Product detail page rules

Great Detail Pages Drive Sales

Thanks,

Steve

10
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