Amazon, Amazon, Amazon—my great friend.

For over 7 years, I’ve dedicated myself to selling online, and now, at 33 years old, after tasting real success, I begin to doubt its stability.

Everything started in 2018, when my wife and I began selling on Amazon. I already had experience on eBay, but Amazon was the fast lane to growth. Back then, we started with retail arbitrage in the U.S., but quickly transitioned to wholesale, exporting to the UK—back when Brexit was still just a discussion. What a time that was.

Once the UK officially separated from the EU, I expanded into Europe. I was shipping 8 to 10 pallets between the UK and the EU while living in the U.S., without needing to sell domestically. I even sold in Canada and Singapore. I felt like the Pablo Escobar of Amazon—doing everything right, efficiently, and at scale.

But everything changed last year.

Amazon began suspending listings left and right, often without clear reason. At one point, they suspended over 50 of my listings. I managed to reinstate about 15—that alone felt like a victory. The reasons? They claimed products lacked a "Responsible Person" or proper nutrition labels, despite the fact that I always included them when importing. The issue was, if another seller didn’t have compliant labeling and Amazon caught it, all sellers of the same ASIN were affected. Even if I did everything right, I was still penalized.

Amazon became a joke—[Moderator Edit: removed inappropriate commentary]. IP claims have become laughable; even with a manufacturer invoice, nothing gets removed.

There’s a quote from The Prince by Machiavelli that says:

"The man who helps another rise is destined to fall."

That’s how I feel. We helped build this platform, and now Bezos has left us behind to go explore space.

Greetings to all my fellow European sellers—from your comrade based in the U.S.