What brand metrics are available to brand owner?
Hi
I was wondering, what metrics are available for brand owners on Amazon?
By that I mean, if I have my own brand on Amazon and allow other sellers to sell my brand, what metrics are available? Can I see what units they are selling on their accounts? I can't see anything about this and I don't have a brand myself just yet but I was curious to understand if you can see what units might be sold by someone who is selling your brand, if anything at all?
What brand metrics are available to brand owner?
Hi
I was wondering, what metrics are available for brand owners on Amazon?
By that I mean, if I have my own brand on Amazon and allow other sellers to sell my brand, what metrics are available? Can I see what units they are selling on their accounts? I can't see anything about this and I don't have a brand myself just yet but I was curious to understand if you can see what units might be sold by someone who is selling your brand, if anything at all?
2 replies
Sarah_Amzn
Hello @Seller_0UswWmxJKplEZ,
Thank you for posting in forums.
Hopefully other sellers who are brand owners will share with us their experience and best practices.
In the meanwhile sharing with you theBrand Registry protection roles help page which has some valuable information.
"Once you’ve enrolled your brand in Amazon Brand Registry, you’re automatically assigned the roles of Rights Owner and Administrator. You can now invite users to your brand and assign them roles.
To add or decline protection role requests, follow these steps:
- On the Brand Registry homepage, choose Manage user permissions.
- Click the Request tab.
- Approve or decline each of the requests."
I'm happy to discuss this further if you have any remaining uncertainties.
Regards,
Sarah.
Seller_ZJhFeE3tNKzfh
Under any brands you get brand registry for you can see metrics around impressions clicks add to baskets and purchases for the brand, though you would not be able to see sales attributed to individual sellers of your brand, though I imagine you could infer this from your own internal sales data as to which sellers are selling more.
