Brand name in bold under listing image in search results
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Seller_gyA5uC1D5AZqK

Brand name in bold under listing image in search results

Hi there,

I can see some brand names in bold under listing main images in Amazon search results. This seems to occur sometimes for both organic and sponsored listing results. Our brand names never seems to appear in this way even though we are a registered brand with Amazon. Is this just random or are we missing adding some attribute to our listing?

Many thanks in advance :)

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Seller_hOZNPw7G8FIjl
In reply to: Seller_gyA5uC1D5AZqK’s post

The only attribute to use is Barnd Name. Amazon decide what they display in search results, sellers can do nothing about it

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JiAlex_Amazon
In reply to: Seller_gyA5uC1D5AZqK’s post

Hello @Seller_gyA5uC1D5AZqK

While I can't comment or provide you direct recommendations on how to show a bold brand name on search results, I can encourage you to use A+ content for your brand products.

Any assistance, don’t hesitate to reach out to our support channel.

Regards,

JiAlex

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