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Seller_vTnElpZP3g7Sk

QR Code on product Packaging

@Roberto_Amazon

Can QR codes direct customers to our website (outside of Amazon) where we provide additional product information? We do not request or influence customers to leave positive reviews; we simply ask them to share a review or contact us with any concerns through the platform where they purchased the product.

345 views
7 replies
Product safety and compliance
Tags:Product compliance
10
Reply
user profile
Seller_vTnElpZP3g7Sk

QR Code on product Packaging

@Roberto_Amazon

Can QR codes direct customers to our website (outside of Amazon) where we provide additional product information? We do not request or influence customers to leave positive reviews; we simply ask them to share a review or contact us with any concerns through the platform where they purchased the product.

Product safety and compliance
Tags:Product compliance
10
345 views
7 replies
Reply
7 replies
user profile
Seller_i6S8knzW6zU6Z
In reply to: Seller_vTnElpZP3g7Sk’s post

Hi @Seller_vTnElpZP3g7Sk,

I understand you want to provide additional product information to your customers. While that's a great intention, I wanted to share what Amazon's policies say about QR codes linking to external websites.

The Seller Code of Conduct (link) states under "Circumventing the sales process" that sellers "may not provide links or messages that prompt users to visit any external website."

Additionally, the Product Detail Page Rules (link) specifically prohibit "website URLs" and "links to other websites" in product listings or packaging.

I know you're trying to be helpful to customers, but unfortunately QR codes to external sites aren't permitted, even when the intention is purely informational.

02
user profile
Seller_YbIXeip2vhWR9
In reply to: Seller_i6S8knzW6zU6Z’s post

I sure wish amazon actually enforced this. I've gotten more items than I can count from Chinese sellers with all kinds of promotional items in them. The "leave a 5 star review and get a $10 amazon gift card" ones are unreal. Many offer a discount for shopping outside of amazon next time. This seems like a policy that the little guys get hammered for, but the big sellers get a blind eye turned on.

10
user profile
Seller_p1OWpyyOeikG9
In reply to: Seller_i6S8knzW6zU6Z’s post

The OP is not circumventing the sales process since the sale happened. What is the difference between that company putting their website on the package and lego putting lego dot com on their package.

I know this will be a HUGE shock to amazon, but every company on Amazon puts their website on the package. LEGO, Mattel, Hasbro, Coca-Cola, Dawn, etc., etc., etc., so what is the difference?

In fact, you have misled the OP since the link you provided does NOT say what you claim it says.. "None of the following are allowed in product detail page titles, descriptions, bullet points, or images:" The link is specifically talking about listings and product photos. Don't mislead sellers with your misinterpretations of policy.

51
user profile
Seller_i6S8knzW6zU6Z
In reply to: Seller_p1OWpyyOeikG9’s post

Hi @Seller_p1OWpyyOeikG9,

Thank you for your feedback. After reviewing my post and the help pages I referenced, you're right that "or packaging" in my post was not explicitly stated in the Product detail page rules policy, so I shouldn't have extended that assumption to packaging.

With regards to "not circumventing the sales process":

The Seller Code of Conduct states: "You may not attempt to circumvent the Amazon sales process or divert Amazon customers to another website. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere." (link). Due to the two "OR" statements, my understanding is that the policy generally discourages external links regardless of purpose.

While reviewing the help pages again, I found that Amazon's A+ Content guidelines (link) state under "Content restrictions" that sellers should "not include any shipping details (for example, 'free shipping'), QR barcodes, or personal information such as phone number, address, or email on the A+ page." This specifically mentions QR codes, though it's limited to A+ content rather than packaging.

So in summary, while several policies discourage external links and QR codes in various contexts, you're correct that packaging isn't specifically addressed in these policies I referenced.

Thanks for taking the time to point out this distinction.

30
user profile
Michelle_Amazon
In reply to: Seller_YbIXeip2vhWR9’s post

Hi @Seller_YbIXeip2vhWR9,

If you see this when you order your items, make sure you report it to customer service as they do take action on these situations. I report them myself when I see them as well and provide images of the card that I get with my products.

00
user profile
Michelle_Amazon
In reply to: Seller_vTnElpZP3g7Sk’s post

Hi @Seller_vTnElpZP3g7Sk,

Thanks for reaching out. You can provide the QR code as long as it is something that is to provide product information, such as a help link or a YouTube video, and it's not a link to drive sales to your site.

I hope this is helpful!

Michelle

10
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user profile
Seller_vTnElpZP3g7Sk

QR Code on product Packaging

@Roberto_Amazon

Can QR codes direct customers to our website (outside of Amazon) where we provide additional product information? We do not request or influence customers to leave positive reviews; we simply ask them to share a review or contact us with any concerns through the platform where they purchased the product.

345 views
7 replies
Product safety and compliance
Tags:Product compliance
10
Reply
user profile
Seller_vTnElpZP3g7Sk

QR Code on product Packaging

@Roberto_Amazon

Can QR codes direct customers to our website (outside of Amazon) where we provide additional product information? We do not request or influence customers to leave positive reviews; we simply ask them to share a review or contact us with any concerns through the platform where they purchased the product.

Product safety and compliance
Tags:Product compliance
10
345 views
7 replies
Reply
user profile

QR Code on product Packaging

by Seller_vTnElpZP3g7Sk

@Roberto_Amazon

Can QR codes direct customers to our website (outside of Amazon) where we provide additional product information? We do not request or influence customers to leave positive reviews; we simply ask them to share a review or contact us with any concerns through the platform where they purchased the product.

Product safety and compliance
Tags:Product compliance
10
345 views
7 replies
Reply
7 replies
7 replies
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user profile
Seller_i6S8knzW6zU6Z
In reply to: Seller_vTnElpZP3g7Sk’s post

Hi @Seller_vTnElpZP3g7Sk,

I understand you want to provide additional product information to your customers. While that's a great intention, I wanted to share what Amazon's policies say about QR codes linking to external websites.

The Seller Code of Conduct (link) states under "Circumventing the sales process" that sellers "may not provide links or messages that prompt users to visit any external website."

Additionally, the Product Detail Page Rules (link) specifically prohibit "website URLs" and "links to other websites" in product listings or packaging.

I know you're trying to be helpful to customers, but unfortunately QR codes to external sites aren't permitted, even when the intention is purely informational.

02
user profile
Seller_YbIXeip2vhWR9
In reply to: Seller_i6S8knzW6zU6Z’s post

I sure wish amazon actually enforced this. I've gotten more items than I can count from Chinese sellers with all kinds of promotional items in them. The "leave a 5 star review and get a $10 amazon gift card" ones are unreal. Many offer a discount for shopping outside of amazon next time. This seems like a policy that the little guys get hammered for, but the big sellers get a blind eye turned on.

10
user profile
Seller_p1OWpyyOeikG9
In reply to: Seller_i6S8knzW6zU6Z’s post

The OP is not circumventing the sales process since the sale happened. What is the difference between that company putting their website on the package and lego putting lego dot com on their package.

I know this will be a HUGE shock to amazon, but every company on Amazon puts their website on the package. LEGO, Mattel, Hasbro, Coca-Cola, Dawn, etc., etc., etc., so what is the difference?

In fact, you have misled the OP since the link you provided does NOT say what you claim it says.. "None of the following are allowed in product detail page titles, descriptions, bullet points, or images:" The link is specifically talking about listings and product photos. Don't mislead sellers with your misinterpretations of policy.

51
user profile
Seller_i6S8knzW6zU6Z
In reply to: Seller_p1OWpyyOeikG9’s post

Hi @Seller_p1OWpyyOeikG9,

Thank you for your feedback. After reviewing my post and the help pages I referenced, you're right that "or packaging" in my post was not explicitly stated in the Product detail page rules policy, so I shouldn't have extended that assumption to packaging.

With regards to "not circumventing the sales process":

The Seller Code of Conduct states: "You may not attempt to circumvent the Amazon sales process or divert Amazon customers to another website. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere." (link). Due to the two "OR" statements, my understanding is that the policy generally discourages external links regardless of purpose.

While reviewing the help pages again, I found that Amazon's A+ Content guidelines (link) state under "Content restrictions" that sellers should "not include any shipping details (for example, 'free shipping'), QR barcodes, or personal information such as phone number, address, or email on the A+ page." This specifically mentions QR codes, though it's limited to A+ content rather than packaging.

So in summary, while several policies discourage external links and QR codes in various contexts, you're correct that packaging isn't specifically addressed in these policies I referenced.

Thanks for taking the time to point out this distinction.

30
user profile
Michelle_Amazon
In reply to: Seller_YbIXeip2vhWR9’s post

Hi @Seller_YbIXeip2vhWR9,

If you see this when you order your items, make sure you report it to customer service as they do take action on these situations. I report them myself when I see them as well and provide images of the card that I get with my products.

00
user profile
Michelle_Amazon
In reply to: Seller_vTnElpZP3g7Sk’s post

Hi @Seller_vTnElpZP3g7Sk,

Thanks for reaching out. You can provide the QR code as long as it is something that is to provide product information, such as a help link or a YouTube video, and it's not a link to drive sales to your site.

I hope this is helpful!

Michelle

10
Follow this discussion to be notified of new activity
user profile
Seller_i6S8knzW6zU6Z
In reply to: Seller_vTnElpZP3g7Sk’s post

Hi @Seller_vTnElpZP3g7Sk,

I understand you want to provide additional product information to your customers. While that's a great intention, I wanted to share what Amazon's policies say about QR codes linking to external websites.

The Seller Code of Conduct (link) states under "Circumventing the sales process" that sellers "may not provide links or messages that prompt users to visit any external website."

Additionally, the Product Detail Page Rules (link) specifically prohibit "website URLs" and "links to other websites" in product listings or packaging.

I know you're trying to be helpful to customers, but unfortunately QR codes to external sites aren't permitted, even when the intention is purely informational.

02
user profile
Seller_i6S8knzW6zU6Z
In reply to: Seller_vTnElpZP3g7Sk’s post

Hi @Seller_vTnElpZP3g7Sk,

I understand you want to provide additional product information to your customers. While that's a great intention, I wanted to share what Amazon's policies say about QR codes linking to external websites.

The Seller Code of Conduct (link) states under "Circumventing the sales process" that sellers "may not provide links or messages that prompt users to visit any external website."

Additionally, the Product Detail Page Rules (link) specifically prohibit "website URLs" and "links to other websites" in product listings or packaging.

I know you're trying to be helpful to customers, but unfortunately QR codes to external sites aren't permitted, even when the intention is purely informational.

02
Reply
user profile
Seller_YbIXeip2vhWR9
In reply to: Seller_i6S8knzW6zU6Z’s post

I sure wish amazon actually enforced this. I've gotten more items than I can count from Chinese sellers with all kinds of promotional items in them. The "leave a 5 star review and get a $10 amazon gift card" ones are unreal. Many offer a discount for shopping outside of amazon next time. This seems like a policy that the little guys get hammered for, but the big sellers get a blind eye turned on.

10
user profile
Seller_YbIXeip2vhWR9
In reply to: Seller_i6S8knzW6zU6Z’s post

I sure wish amazon actually enforced this. I've gotten more items than I can count from Chinese sellers with all kinds of promotional items in them. The "leave a 5 star review and get a $10 amazon gift card" ones are unreal. Many offer a discount for shopping outside of amazon next time. This seems like a policy that the little guys get hammered for, but the big sellers get a blind eye turned on.

10
Reply
user profile
Seller_p1OWpyyOeikG9
In reply to: Seller_i6S8knzW6zU6Z’s post

The OP is not circumventing the sales process since the sale happened. What is the difference between that company putting their website on the package and lego putting lego dot com on their package.

I know this will be a HUGE shock to amazon, but every company on Amazon puts their website on the package. LEGO, Mattel, Hasbro, Coca-Cola, Dawn, etc., etc., etc., so what is the difference?

In fact, you have misled the OP since the link you provided does NOT say what you claim it says.. "None of the following are allowed in product detail page titles, descriptions, bullet points, or images:" The link is specifically talking about listings and product photos. Don't mislead sellers with your misinterpretations of policy.

51
user profile
Seller_p1OWpyyOeikG9
In reply to: Seller_i6S8knzW6zU6Z’s post

The OP is not circumventing the sales process since the sale happened. What is the difference between that company putting their website on the package and lego putting lego dot com on their package.

I know this will be a HUGE shock to amazon, but every company on Amazon puts their website on the package. LEGO, Mattel, Hasbro, Coca-Cola, Dawn, etc., etc., etc., so what is the difference?

In fact, you have misled the OP since the link you provided does NOT say what you claim it says.. "None of the following are allowed in product detail page titles, descriptions, bullet points, or images:" The link is specifically talking about listings and product photos. Don't mislead sellers with your misinterpretations of policy.

51
Reply
user profile
Seller_i6S8knzW6zU6Z
In reply to: Seller_p1OWpyyOeikG9’s post

Hi @Seller_p1OWpyyOeikG9,

Thank you for your feedback. After reviewing my post and the help pages I referenced, you're right that "or packaging" in my post was not explicitly stated in the Product detail page rules policy, so I shouldn't have extended that assumption to packaging.

With regards to "not circumventing the sales process":

The Seller Code of Conduct states: "You may not attempt to circumvent the Amazon sales process or divert Amazon customers to another website. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere." (link). Due to the two "OR" statements, my understanding is that the policy generally discourages external links regardless of purpose.

While reviewing the help pages again, I found that Amazon's A+ Content guidelines (link) state under "Content restrictions" that sellers should "not include any shipping details (for example, 'free shipping'), QR barcodes, or personal information such as phone number, address, or email on the A+ page." This specifically mentions QR codes, though it's limited to A+ content rather than packaging.

So in summary, while several policies discourage external links and QR codes in various contexts, you're correct that packaging isn't specifically addressed in these policies I referenced.

Thanks for taking the time to point out this distinction.

30
user profile
Seller_i6S8knzW6zU6Z
In reply to: Seller_p1OWpyyOeikG9’s post

Hi @Seller_p1OWpyyOeikG9,

Thank you for your feedback. After reviewing my post and the help pages I referenced, you're right that "or packaging" in my post was not explicitly stated in the Product detail page rules policy, so I shouldn't have extended that assumption to packaging.

With regards to "not circumventing the sales process":

The Seller Code of Conduct states: "You may not attempt to circumvent the Amazon sales process or divert Amazon customers to another website. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere." (link). Due to the two "OR" statements, my understanding is that the policy generally discourages external links regardless of purpose.

While reviewing the help pages again, I found that Amazon's A+ Content guidelines (link) state under "Content restrictions" that sellers should "not include any shipping details (for example, 'free shipping'), QR barcodes, or personal information such as phone number, address, or email on the A+ page." This specifically mentions QR codes, though it's limited to A+ content rather than packaging.

So in summary, while several policies discourage external links and QR codes in various contexts, you're correct that packaging isn't specifically addressed in these policies I referenced.

Thanks for taking the time to point out this distinction.

30
Reply
user profile
Michelle_Amazon
In reply to: Seller_YbIXeip2vhWR9’s post

Hi @Seller_YbIXeip2vhWR9,

If you see this when you order your items, make sure you report it to customer service as they do take action on these situations. I report them myself when I see them as well and provide images of the card that I get with my products.

00
user profile
Michelle_Amazon
In reply to: Seller_YbIXeip2vhWR9’s post

Hi @Seller_YbIXeip2vhWR9,

If you see this when you order your items, make sure you report it to customer service as they do take action on these situations. I report them myself when I see them as well and provide images of the card that I get with my products.

00
Reply
user profile
Michelle_Amazon
In reply to: Seller_vTnElpZP3g7Sk’s post

Hi @Seller_vTnElpZP3g7Sk,

Thanks for reaching out. You can provide the QR code as long as it is something that is to provide product information, such as a help link or a YouTube video, and it's not a link to drive sales to your site.

I hope this is helpful!

Michelle

10
user profile
Michelle_Amazon
In reply to: Seller_vTnElpZP3g7Sk’s post

Hi @Seller_vTnElpZP3g7Sk,

Thanks for reaching out. You can provide the QR code as long as it is something that is to provide product information, such as a help link or a YouTube video, and it's not a link to drive sales to your site.

I hope this is helpful!

Michelle

10
Reply
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