[Now Closed] 🎯 Ask Amazon Monthly Series: FBA Deep Dive - 29th April
Hello Sellers,
Have questions about Fulfillment by Amazon? Our FBA partner teams are here to answer them directly in this Ask Amazon event!
Event Details
📅 Date: Wednesday, 29th April 2026 📍 Where: This thread
What Makes This Event Different?
We've assembled experts from multiple FBA teams to answer your questions:
- FBA Inbound Team - Shipment creation, requirements, and processing
- Defect Prevention & Reconciliation - Handling discrepancies and reimbursements
- Capacity Management - Storage limits and optimisation
- Inventory Restock - Replenishment strategies and tools
- Inventory Performance - IPI scores and inventory health
Topics We'll Cover
Based on your community feedback, we'll be focusing on:
Shipping, Delivery & Reconciliation (mentioned in 59.5% of FBA posts)
- Shipment tracking and carrier coordination
- Handling damaged or lost items
- Reimbursement processes
Inventory & Storage Management (mentioned in 45.4% of FBA posts)
- Inventory optimisation
- Managing stranded units
- Removal processes
Listing & Product Management (mentioned in 40.4% of FBA posts)
- ASIN management
- Catalogue maintenance
- Listing optimisation
How to Participate
This thread is NOW open for questions! You can now:
- Submit your FBA questions as a reply to this thread
- Engage with other sellers facing similar challenges
- Starting 29th April, FBA Partner Teams will be answering your questions directly on this thread
Please note that our partner teams are spread across different time zones, so responses may not be immediate. Keep an eye on this thread - all questions will be answered as soon as possible!
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
[Now Closed] 🎯 Ask Amazon Monthly Series: FBA Deep Dive - 29th April
Hello Sellers,
Have questions about Fulfillment by Amazon? Our FBA partner teams are here to answer them directly in this Ask Amazon event!
Event Details
📅 Date: Wednesday, 29th April 2026 📍 Where: This thread
What Makes This Event Different?
We've assembled experts from multiple FBA teams to answer your questions:
- FBA Inbound Team - Shipment creation, requirements, and processing
- Defect Prevention & Reconciliation - Handling discrepancies and reimbursements
- Capacity Management - Storage limits and optimisation
- Inventory Restock - Replenishment strategies and tools
- Inventory Performance - IPI scores and inventory health
Topics We'll Cover
Based on your community feedback, we'll be focusing on:
Shipping, Delivery & Reconciliation (mentioned in 59.5% of FBA posts)
- Shipment tracking and carrier coordination
- Handling damaged or lost items
- Reimbursement processes
Inventory & Storage Management (mentioned in 45.4% of FBA posts)
- Inventory optimisation
- Managing stranded units
- Removal processes
Listing & Product Management (mentioned in 40.4% of FBA posts)
- ASIN management
- Catalogue maintenance
- Listing optimisation
How to Participate
This thread is NOW open for questions! You can now:
- Submit your FBA questions as a reply to this thread
- Engage with other sellers facing similar challenges
- Starting 29th April, FBA Partner Teams will be answering your questions directly on this thread
Please note that our partner teams are spread across different time zones, so responses may not be immediate. Keep an eye on this thread - all questions will be answered as soon as possible!
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
37 replies
Seller_kSZCywEhJQQ8J
Thank you for opening this Ask Amazon event.
One area I hope the FBA teams can address is the lack of alignment between the data shown in Seller Central and the data used by other Amazon subsystems.
For many sellers, FBA shipping and replenishment planning is not difficult because we do not understand the tools. It is difficult because the underlying data often appears inconsistent across different parts of the system.
For example, sellers may see one inventory state in Seller Central, but a different operational reality appears to be used by:
- shipment processing
- FC receiving
- FC transfer / FC processing
- restock recommendations
- capacity planning
- stranded inventory logic
- reimbursement / reconciliation workflows
- listing availability and buyable status
This makes it very hard to plan accurately. A seller may be asked to create a replenishment plan, but the system may still be holding stock in FC Processing, showing delayed inbound availability, giving wide restock windows, or using demand signals that do not reflect the real buyable inventory position.
The practical result is that sellers are making shipping decisions based on incomplete or misaligned data. This can lead to over-shipping, under-shipping, unnecessary storage pressure, lost sales, or removal/reconciliation problems later.
My question is:
Which FBA data source should sellers treat as the reliable source of truth when Seller Central inventory, inbound shipment status, restock recommendations, capacity signals, and reconciliation data do not appear to align?
And a related question:
Is Amazon working on improving the “data handover” between inbound, fulfilment centre processing, restock planning, inventory performance, and reimbursement teams, so sellers can see a clearer end-to-end inventory state rather than separate partial views?
For sellers, the biggest improvement would not just be more advice on how to use the tools. It would be clearer traceability of inventory status across the full FBA journey: shipment created → carrier received → Amazon received → checked in → FC processing → available → transferred → sold / stranded / reimbursed / removed.
Without that joined-up view, FBA planning becomes guesswork.
Seller_y68hzMp3ls1L8
Hello FBA Inbound Team,
We are currently experiencing ongoing difficulties sending Small Parcel Delivery (SPD) shipments to BHX8 (Redditch).
Historically, our SPD shipments were allocated to BHX4 or LBA4, and we never experienced delivery issues using our non-partnered courier (DHL). However, over the past few weeks, the system has consistently started routing our SPD shipments to BHX8 via box-level inventory placement instead.
We previously attempted deliveries to BHX8 and unfortunately had shipments returned to us after being refused at the fulfilment centre, either without a clear explanation or because the site appeared closed with nobody available to accept the parcels. At the time, Seller Support advised that FC allocation is system-generated and cannot be manually changed.
More recently, we were informed that BHX8 is classified as an Amazon Sort Centre rather than a standard fulfilment centre, which may explain the delivery issues. However, Seller Support has also advised that they cannot see any problems with BHX8 and that it should be accepting all shipments. In reality, this has not been our experience so far.
We are trying to understand:
- Why our SPD shipments are now being routed to BHX8 via box-level inventory placement
- Whether BHX8 is actually accepting non-partnered SPD shipments via box-level inventory placement
- What the correct delivery/booking process is for this site
The latest advice we received was to arrange booked delivery slots. However, for SPD shipments our courier (DHL) normally uses bulk book-in slots, which has always worked smoothly and efficiently for standard FCs.
Unfortunately, palletised shipments are also not a workable alternative for us at the moment, as those are routed to LBA8, same again via box-level inventory placement and Amazon Freight does not currently service that route for our LTL shipments. This is becoming a significant concern for us ahead of peak periods, as it may severely limit our ability to replenish stock and at the moment and it seems the only reliable way to successfully replenish inventory is by using Amazon partnered carriers.
Has anyone else experienced similar issues with BHX8 via box-level inventory placement recently?
Is there possibly a system/routing issue or miscommunication internally regarding BHX8 accepting SPD deliveries via box-level inventory placement as a sort centre?
Any advice or shared experiences would be greatly appreciated.
Seller_YJurC2aXCqv7e
Hello,
We are looking at bringing in stock from the Far East and are hoping to label and palletise the stock at source to reduce costs. Once the freight lands in the UK, we would then use a freight forwarder to bring the stock directly to the Amazon FCs.
My question is this: if we raise an inbound shipment on Send to Amazon and do not use a FIST‑approved carrier, how long do the shipping labels remain active for?
Other Amazon shipping channels have historically had a shipping label validity of 42 days to obtain first scan — is this still the case with shipments from abroad?
Thanks in advance!
Seller_KBCvmRKLx6ft0
Please explain disposition changes from customer returns.
Scenario: A buyer returns an item with reason 'carrier damaged'. It is received back by FBA and they change the disposition to 'customer damaged', conveniently moving the financial burden of the damaged item from Amazon/carrier to the seller.
Please explain SPECIFICALLY what means or evidence would allow any human that isn't Professor X to determine who or where this damage was caused between leaving the Amazon FC and arriving at the customer's address?
Furthermore, if it truly is determined that the customer has damaged the item, and was therefore LYING, why does Amazon take no action against these buyers, and at the very least charge them for the return shipping?
Seller_35SOLYvhYBlaf
Hi FBA Inbound Team,
There are always discrepancies when receiving our goods in the Amazon warehouses however according to us these discrepancies are most of the time not correct. Once we appeal the discrepancies we always loose the appeal so now we also stopped appealing as anyway we loose the appeal. Sending Proof of inventory ownership does not work when appealing. Do you accept as an appeal photos of all the products before we ship it?
Since some time you are also measuring the Inbound performance which is critical for us now. Also sometimes discrepancies have effect on the inbound performance and sometimes not.
Thank you.
Seller_ohCyBveUzZ6Od
As a new seller I'm under a lot of stress. My compaigns don't work and since I'm new amazon does not let me get slashed price discount badge. I have to offer my sale price as full so buyers prefer discounted products. I can't even show sale price. Now I'm bound to sell on loss but still becuase of above reasons I can't sell. Also Amazon shows low quality items with my product. To the customer the product looks same and they go for sales , discounted price, slashed price percentage etc and my high quality product doesn't attract customers. As a new seller I feel algorithm is not in my favour. Can u plz guide me how to fix this. What steps new sellers should take to be able to survive there first year. Also what incentives and help does Amazon provide to new sellers. I'm stuck in a vicious cycle. Plz help
Seller_rluydfDQ8rGNc
This is regarding ASIN management/ Cataglogue maintenance.
There are many ASINs I sold YEARS ago. Listings had no problems, however, as a business we simply decided to stop selling them. We deleted from our catalogue.
To this day, we still get notifications about these ASINs which we haven't had any association with for years and years. We do not have inventory, a listing, any association with the brand or any connection to the listing. In some circumstances the brand hasn't even been around for years.
Seller Support, is, unsuprisingly unable to comprehand this issue. Keeps taking about single use plastics...
SO, my question is - how can I stop this 'notification noise' that I get from ASINs I don't have any connection with??
Seller_JcBYiRWtYeMbL
Are there any plans to assist sending less than full truck loads from the UK to EU FBA centres? Specifically Amazon Spain? Right now the only way is to clear the shipment into another depot in Spain and then send it onto Amazon FBA Zaragoza. There is no path to clear customs from the UK to FBA centres directly. Even if I use DDP DHL. Surely I can’t be the only one with this issue?
Seller_qlPlEwVd19QVs
Afternoon @Defect Prevention & Reconciliation team,
I am in a situation where stock is "unable to be located" after being checked in to the warehouse, it's been over a year with nearly 15 cases opened through the account support team and now I am not even getting responses back to open cases.
What can be done to rectify this, i have the same conversations with the FBA team who agree that i am due a refund of stock return but once i come off the phone i get nothing back except an automated response about not eligible for refund and stock can't be located and with cases not being responded to I am at a loss with significant impact on my business and a value of stock I cant return, sell or get a reimbursement on.
The warehouse team are just ignoring the cases and I really need an answer and my stock returned, they are the fastest moving items of circa 500+ in total and this not only impacts myself but is money amazon are not getting from sales.
See below 3 of the most recent cases opened for the same topic dating back to december with no response.
Case notes ending;
7402
2462
6902
Please can someone come back to me with a resolution
Thanks
