Hello everyone,

I'm currently facing an issue with Amazon's system regarding the sale of a product containing Nicotinamide Mononucleotide (NMN). The problem stems from the fact that NMN is not classified as a novel food in the UK, nor is it subject to any restrictions there. This differs from the EU, where it is regulated differently. The situation in the US is also distinct, but as we're not planning to sell this product overseas, we believe Amazon's treatment of our listing is unfair.

Many products containing NMN are currently being sold on Amazon's platform. Some sellers have simply altered their titles and ingredient lists, and their listings remain active. Today, I even found an ASIN that openly displays NMN in its title, bullet points, and images, yet it's not restricted.

While we've decided not to sell this item on Amazon anymore, we're concerned about the apparent inconsistency in enforcement. Why are other sellers allowed to list similar products while we're prohibited? Isn't this discriminatory?

I've submitted all necessary documentation to support our position, but I consistently receive generic, copy-pasted responses. Initially, our listing was reinstated without issue, but it was subsequently suppressed and then deleted, negatively impacting our account health.

There's no information available on the UK Amazon help and guide pages indicating that this ingredient is prohibited. Why isn't there an option to check ingredients beforehand to avoid such "violations"? Why does the support team seem unable to comprehend our explanations or examine the evidence we provide? They haven't been able to offer any official documentation or webpage to support their decision.

This situation is frustrating and confusing, and we're seeking clarity and fair treatment.

Thank you @Sarah_Amzn@Winston_Amazon

if anyone want to look the case ID: 10561379862