Changing Display Name
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Seller_3x1OIcAyRDRfI

Changing Display Name

I want to change the display name only on my seller account, does that affect my rating? I'd like the positive rating to follow us if we do make the change!!

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Tags:Seller Central
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JiAlex_Amazon

Hello @Seller_3x1OIcAyRDRfI!

For your inquiry, yes, you can change your display name, just keep in mind your display name is not linked to your performance/account health metrics, is more like your Seller identity, meaning your customers will recognize your name across the platform.

Here are some links that could help you:

https://sellercentral.amazon.com/help/hub/reference/G841

https://sellercentral.amazon.com/help/hub/reference/GMLF63BKRULW6UME

https://sellercentral.amazon.com/help/hub/reference/G191

Any assistance, don’t hesitate to reach out our support channel: https://sellercentral.amazon.com/help/center

Happy Selling!

JiAlex_AMZN

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