Amazon Brand Analytics: Repeat Purchase Behavior dashboard

Hi Sellers,

I am taking a minute to talk about 1 way you can build your brand loyalty and that is utilizing the Repeat Purchase Behavior Dashboard.

The dashboard analyzes customer retention and repeat purchase by Brand and by ASIN. For the selected time frame, it shows metrics across the overall number of orders, repeat ordered product sales, repeat ordered units, and customer count, and repeat customer share.

You can use this analysis to asses your marketing campaigns and strategize marketing campaign refinement.

Resources:

• Repeat Purchase Behavior report help page
• Brand Analytics Overview Guide
• Brand Analytics Best Practice Guide

If you have any questions about the dashboard or want to share your experience, Please let us know!!!