Brand Registry rejection, with reason give it's 'likely to be confused by customers for an established brand'
Hello,
We've had a brand registry application (case id: 17876170571) rejected for the reason flagged below in bold.
I don't understand how we can have our trademark approved by the UK trademark office, however, Amazon still rejects it, and doesn't give any clear reason why outside the below (which is so vague).
This essentially stops us from being able to sell the product as we can't create A+, protect the brand etc.
From looking on forums, this appears to be a fairly common issue, and I believe that for newer brands, we need clear guidance on how to manage this as the Amazon flywheel relies on new products/brands being onboarded, and surely the point of us having to have an approved trademark with a relevant office (e.g. UK or EU ones) is done to ensure the authorities are happy our brands don't intellectually violate anyone else.
Please advise on the potential next steps here
@Julia_Amzn @JiAlex_Amazon @Spencer_Amazon
The reason given is 'we are unable to approve your Brand Registry application because the trademark on the application either violates the intellectual property rights of others and/or is highly likely to be confused by customers for an established brand.'
Thanks
Brand Registry rejection, with reason give it's 'likely to be confused by customers for an established brand'
Hello,
We've had a brand registry application (case id: 17876170571) rejected for the reason flagged below in bold.
I don't understand how we can have our trademark approved by the UK trademark office, however, Amazon still rejects it, and doesn't give any clear reason why outside the below (which is so vague).
This essentially stops us from being able to sell the product as we can't create A+, protect the brand etc.
From looking on forums, this appears to be a fairly common issue, and I believe that for newer brands, we need clear guidance on how to manage this as the Amazon flywheel relies on new products/brands being onboarded, and surely the point of us having to have an approved trademark with a relevant office (e.g. UK or EU ones) is done to ensure the authorities are happy our brands don't intellectually violate anyone else.
Please advise on the potential next steps here
@Julia_Amzn @JiAlex_Amazon @Spencer_Amazon
The reason given is 'we are unable to approve your Brand Registry application because the trademark on the application either violates the intellectual property rights of others and/or is highly likely to be confused by customers for an established brand.'
Thanks
2 replies
Dougal_Amazon
Hi @Seller_bBV8x26Z0VcbI,
My name is Dougal from the Community Manager Team and I will try an assist wherever I am able.
Thank you for providing the case ID and I do see your point both here and in your case correspondence. I personally do not have any additional visibility to the reason for rejection, but, I have submitted a request for a more detailed explanation so that I can provide some actionable next steps for you.
I will provide an update here as soon as I have one, but if you have any other questions in the interim, please feel free to ask.
Best, Dougal
