🛑 How to Fix Error 5461 When Creating New ASINs
Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.
This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.
How to Resolve Error 5461?
1. Submit a Brand Approval Application
Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:
- Exact brand name as it appears on the product
- Product identifier (UPC, EAN, ISBN, or JAN)
- Clear, high-quality images showing:
-> The product
-> Product packaging
-> Brand name
_> Barcode
2. For Brand Owners
If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.
3. Wait for Approval
After submitting your application:
- Processing typically takes up to 24 hours
- Once approved, you can begin creating new listings for the brand
- Keep checking your Seller Central notifications for updates
💡 Important Tips to Remember:
- Always check if the product already exists in Amazon's catalog before creating a new ASIN
- Double-check that your product identifiers match the GS1 database
- Save your brand approval documentation for future reference
Still Having Issues?
If you've followed these steps and are still experiencing problems:
1. Verify your brand approval status in Seller Central
2. Ensure all product information matches your approval application
3. Contact Selling Partner Support if the error persists
We're Here to Help
Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.
🛑 How to Fix Error 5461 When Creating New ASINs
Have you encountered Error 5461 while trying to create a new product listing on Amazon? Don't worry - this common error has a straightforward solution. Let's walk through what this error means and how to resolve it.
This error appears when you attempt to create a new ASIN but don't yet have approval to list products for that specific brand, even if you have a valid GTIN (Global Trade Item Number) from GS1.
How to Resolve Error 5461?
1. Submit a Brand Approval Application
Your first step is to submit a brand approval application through Seller Central. Here's what you'll need:
- Exact brand name as it appears on the product
- Product identifier (UPC, EAN, ISBN, or JAN)
- Clear, high-quality images showing:
-> The product
-> Product packaging
-> Brand name
_> Barcode
2. For Brand Owners
If you own the brand, make sure your Brand Registry account is properly linked to your Seller Central account. This connection helps streamline the approval process.
3. Wait for Approval
After submitting your application:
- Processing typically takes up to 24 hours
- Once approved, you can begin creating new listings for the brand
- Keep checking your Seller Central notifications for updates
💡 Important Tips to Remember:
- Always check if the product already exists in Amazon's catalog before creating a new ASIN
- Double-check that your product identifiers match the GS1 database
- Save your brand approval documentation for future reference
Still Having Issues?
If you've followed these steps and are still experiencing problems:
1. Verify your brand approval status in Seller Central
2. Ensure all product information matches your approval application
3. Contact Selling Partner Support if the error persists
We're Here to Help
Have you encountered Error 5461? Share your experience or ask questions in the comments below. Your insights could help other sellers facing similar challenges.
2 replies
Seller_KlbXZHzQGSDZv
Get to stage 3
Ba** h**d against the wall.
Either repeat the exercise and lose another hours work or just sell it elsewhere.
Seller_d8YGbIjNqwFxn
@Julia_Amzn we have been here before and things are still nowhere near better with the approval process.
Everything goes very well in the initial stages but when it goes to the internal team for approval you often find that you get a random reason why you can't get approval. Appealing back to Seller Support stating why they are wrong sometimes gets it resolved but more often than not you end up in a circle of messages going nowhere.
Then if you wait a few days and resubmit it again then you get no problems at all and the random reason for denial is never mentioned again and you get approved.
The internal team need more training to make sure consistent decisions are made.
On top of this Amazon have the very annoying habit of granting permission and then days/weeks/months later they randomly remove it which means you have to go through the whole circle of getting approval again.
It can be a very stressful process to be honest and needs a lot of improvement . Amazon is the only market place I sell on that every brand needs approval to create ASIN's, others do have an approval process but limit it to certain brands. It would be much better if we could be trusted to get it right, if we don't we know Amazon will probably find out and take the listing down.
