Valid Tracking Rate policy update for seller-fulfilled orders
Starting on January 15, 2025, we will update the Valid Tracking Rate (VTR) policy for seller-fulfilled orders to allow customers to see tracking over a higher number of their orders.
- VTR will be measured on orders shipped through all shipping service providers and will no longer be limited to those that are integrated with Amazon to provide scan information.
- All cross-border shipments to and from Germany, France, Italy, Spain, Netherlands, Portugal, Poland, Austria or Sweden will be included in VTR calculation, unless the order value below is €20 (including shipping, excluding VAT) and a ‘letter’ ship method was used.
As a reminder, you are required to maintain a minimum of 95% VTR at a category level. Providing tracking information improves the customer experience and reduces the likelihood of negative feedback. This information also helps protect your account health metrics and is taken into consideration in addressing A-to-z Guarantee claims.
This VTR policy update is also reflected in Changes to programme policies.
Valid Tracking Rate policy update for seller-fulfilled orders
Starting on January 15, 2025, we will update the Valid Tracking Rate (VTR) policy for seller-fulfilled orders to allow customers to see tracking over a higher number of their orders.
- VTR will be measured on orders shipped through all shipping service providers and will no longer be limited to those that are integrated with Amazon to provide scan information.
- All cross-border shipments to and from Germany, France, Italy, Spain, Netherlands, Portugal, Poland, Austria or Sweden will be included in VTR calculation, unless the order value below is €20 (including shipping, excluding VAT) and a ‘letter’ ship method was used.
As a reminder, you are required to maintain a minimum of 95% VTR at a category level. Providing tracking information improves the customer experience and reduces the likelihood of negative feedback. This information also helps protect your account health metrics and is taken into consideration in addressing A-to-z Guarantee claims.
This VTR policy update is also reflected in Changes to programme policies.
67 replies
Seller_Vf10jieAEG9f1
It is less than two weeks until this policy launched. We have been in contact with Seller Support constantly over the last month but they have not been able to answer to key questions:
1. Will shipments with one valid tracking scan be sufficient (as it is for some other VTR policies)?
2. What is the exact definition of "letter" and how will Amazon police this given Amazon do not know what size packaging we use?
Can anybody answer these question definitively? It is a little crazy we are still missing this detail at such a late date.
Seller_lsaYfcHFBboLW
We ship from UK to USA using Royal Mail tracked. I'm worried as how Amazon could pick up the Tracking number and integrate it into the VTR calculation when Royal Mail is not an integrated provider.
It would be helpful if there was a way to test it or see the VTR score in progress. I'm worried if it doesn't work then after a month we will see a terrible VTR score and get suspended.
Can you reassure me on any of this Amazon?
Seller_ZQyopdiwkUHOZ
Royal Mail is an integrated provider.
Seller_Nx3Da5XPngGEm
I am confused by the wording of this:
Something I am confused about is whether the VTR applies for the list of EU countries it states or ALL international sales, does anyone know?
The wording is:
"Cross-border shipments above £20: Shipments to and from the UK, Germany, Italy, Spain, the Netherlands, Portugal, Poland, Austria or Sweden that have an order value above €20 (including shipping, excluding VAT)."
Seller_2EG6N58tYDYmC
For EU countries, how do we connect Royal Mail so tracking numbers appear under Order ID?
Also, why does it give an error for items less than 20 euros?
Julia_Amzn
Dear Sellers,
Based on your valuable feedback and the numerous questions we've received from our community, we're excited to invite you to the 🚨 Ask Amazon event on the 11th of February 2025: New VTR Policy update!
The event will take place on the 11th of February 2025, Tuesday, from 9 am to 5 pm (CET/BST).
Best regards,
Julia.
Seller_SmRXp4eOK8VXX
Have a look at the Ebay process for buying shipping. It's a lot simpler - just a couple of clicks. We pay the same price for Royal Mail shipping as Amazon, and everything is tracked!
