Increase sales with new metrics available on the Build your brand page
The new Brand building metrics on the Build your brand page track and measure your brand-building efforts while providing actionable recommendations.
Four key metrics to measure your brand’s performance are now available:
- Branded search ratio
- Star rating
- Brand conversion rate
- Repeat customer ratio
You’ll see these metrics in graph form to help you understand and measure your progress on key brand-building objectives, and you can find the related programmes and resources on the respective pages:
- Grow your brand awareness
- Improve your consideration
- Increase your conversion rate
- Build your brand loyalty
Along with tracking these metrics, you’ll also find recommendations for actions to improve them.
To view your metrics, go to Build your brand
To enrol in brand benefits and gain access to metrics, go to Brand benefit eligibility
For more information, go to the Build your brand guide.
Increase sales with new metrics available on the Build your brand page
The new Brand building metrics on the Build your brand page track and measure your brand-building efforts while providing actionable recommendations.
Four key metrics to measure your brand’s performance are now available:
- Branded search ratio
- Star rating
- Brand conversion rate
- Repeat customer ratio
You’ll see these metrics in graph form to help you understand and measure your progress on key brand-building objectives, and you can find the related programmes and resources on the respective pages:
- Grow your brand awareness
- Improve your consideration
- Increase your conversion rate
- Build your brand loyalty
Along with tracking these metrics, you’ll also find recommendations for actions to improve them.
To view your metrics, go to Build your brand
To enrol in brand benefits and gain access to metrics, go to Brand benefit eligibility
For more information, go to the Build your brand guide.
10 replies
Seller_1JX7uZNbXMlC9
Is this actually available in the UK? It doesn't seem to work for me
Ezra_Amazon
Hey sellers,
Just a heads up, it seems like the Customer Loyalty Analytics dashboard is missing according to @Seller_1JX7uZNbXMlC9 's call out.
Could you please double-check if it's missing on your end too?
Cheers, Ezra
Ezra_Amazon
Thanks, @Seller_pfdAL01qncBD9 for confirming.
I've let the partner team know. If there are any updates, I'll keep you posted here.
Take care, Ezra
Ezra_Amazon
Hello @Seller_1JX7uZNbXMlC9 and @Seller_pfdAL01qncBD9,
Could you kindly provide a screenshot of the error you encountered while attempting to access the Customer Loyalty Analytics dashboard?
If the error occurs when you navigate to the Build Your Brand Loyalty and then click,
Please let me know. Thank you! Ezra
Ezra_Amazon
Hello Sellers,
I wanted to share an update from the partner team about the Customer Loyalty Analytics dashboard.
Currently, this feature is only available in the US, but they are working on making it accessible in other countries soon.
Thank you for your understanding. Best regards, Ezra
