Mama’s Wellness Journal - Parent ASIN: B0F7MKBQ8J

Review: Review by Charlie Love on 14 July 2025

Child ASIN - B0F7N2JHBB

The original response from support was a template that did not address the policy concerns raised

CaseID: 11319065162

Dear Amazon Support,

I am writing to formally request the removal of a recent 1-star Amazon Vine review left on our product listing. The review in question contains multiple violations of Amazon’s Customer Review Guidelines, and we believe it unfairly and inaccurately reflects our product in a way that does not align with Amazon's standards for constructive, product-focused feedback.

Review in Question:

No, no. Ick. No.

"I couldn't recommend this to any mother. The whole thing seems like too much hard work for mums to think about and it seems so patronising. The daily quotes are different on every page that's the only plus, but some of the quotes really don't quite hit. 'When you keep criticising your kids, they don't stop loving you, they stop loving themselves. Let that sink in' - that's just so ick. and I can't really see how that helps mums with their wellness. This seems more like a journal that leans more towards how to be a 'better mum,' by cramming more tasks in and treating your kids better, than helping mums take care of themselves. And it says 'mama' through out as well, which is also ick. The book itself is good quality though."

Grounds for Removal Request:

1. Use of Inappropriate Language and Tone

• The repeated use of the word “ick” (x3) is not only unconstructive, but is defined as something “distasteful or unpleasant with a sense of revulsion.” This violates Amazon’s guideline against “profane or unnecessarily negative” language.

• The tone is mocking rather than informative, which goes against Amazon’s standards for respectful reviews.

2. False Assertions and Personal Bias

• The review criticises the use of the word “mama”, which is a stylistic choice and clearly stated in the product description. This is not a flaw or defect of the product and reflects personal taste, not objective product feedback.

• The reviewer makes assumptions about the journal's intentions (e.g. “trying to be a better mum by cramming more tasks in” “patronising” and pushing “better mum” agenda) which are subjective interpretations, not grounded in actual product faults or inaccuracies and are such a subjective character attack on the designer and are not permissible under Amazon review guidelines.

• The product is clearly marketed as a wellness-focused journal for mothers. The reviewer’s interpretation of it as a parenting manual is factually inaccurate and misleading to potential buyers. Under Amazon’s review guidelines, reviews must not “misrepresent the product or its purpose.”

3. Violation of Amazon Vine Guidelines

• As a Vine Voice reviewer, the individual is expected to provide helpful, unbiased, and product-specific feedback. This review fails to do so and instead delivers a personal, emotionally charged opinion rather than an impartial assessment.

• Accepting a product the reviewer clearly had no desire to use undermines the Vine programme’s intent and credibility.

4. Lack of Focus on the Product

• The only factual product-related statement the physical quality is positive. The rest is emotional commentary not tied to the actual content, layout, or functionality of the journal. and does not provide useful guidance to other customers regarding usability, content accuracy, or product performance.

We understand that Amazon values honest feedback, including criticism. However, reviews must remain respectful, relevant, and product-focused, especially when coming from the Vine program. This review does not meet those standards, and we respectfully request that it be removed in accordance with Amazon’s policies.

We appreciate your time and assistance in this matter and look forward to hearing your feedback.