Issue: The closure of the European site affected the US site, and the European site needed to be restored first.

Timeline description:

*The European site was deactivated, and the Turkish site received a performance notice (March 3, 2023).

*Our Turkish site has no sales records and no planned sales. It may be automatically opened after the invitation of the Amazon investment manager.

*The European site has arranged a closure plan since July 2021, and the last order was in August 2022. There were no sales orders from August 2022 to March 2023 because we have been processing the remaining inventory.

*On March 3, 2023, the Turkish site received a performance notice and was closed due to violation of Article 3 of the Amazon Business Resolution Agreement. Other European sites were also closed.

notice content:

Your Amazon seller account has been deactivated and your listings have been removed in accordance with section 3 of the Amazon Services Business Solutions Agreement.

Why is this happening?

We were unable to verify information related to your seller account, or did not receive any new information regarding your listings or selling history.

Measures taken:

1. Submit an appeal letter

We submitted appeals in March 2023, April 2023, September 2024, and November 2024.

At first, we received a reply from Amazon asking us to improve the appeal letter, but did not give a reason for the rejection.

For example, the reply content is as follows:

Your explanation should include the following information:

-- How your account has not violated section 3 of the Amazon Services Europe Business Solutions Agreement

-- Evidence that shows that your account complies with section 3 of the Amazon Services Europe Business Solutions Agreement

The two appeal letters submitted this year did not receive an email reply, only an automatic reply (at the top of the submission page).

Documents submitted for appeal:

ID card documents and business license documents

Electricity bills and invoices

Invoices, procurement contracts and other supply chain certificates

And a detailed appeal letter explaining why we have not sold on the European site for a long time

P.S We changed the company address in August 2024 and updated it in the seller center. The electricity bills provided in September and November this year are the latest addresses in the seller center.

2. Participated in video verification

Received a video verification invitation in September 2024, participated in the legal person video verification in October, and supplemented the documents as required.

Result: Received a notification of review rejection in December, indicating that there was not enough information to restore the account.

“Thank you for submitting your appeal. We have received your submission but do not have enough information to reactivate your account at this time.”

3. We called account health and were told that the success rate of store restoration after video verification failed was extremely low, perhaps 1%.

*Seeking:*

- Advice on next steps

- Similar experiences or solutions from fellow sellers

- Guidance on Amazon's appeal suggestions