If you sell products in our EU or UK stores, you may be asked to verify your identity as part of our “Know your customer” checks. Verification helps to keep Amazon secure and compliant with EU and UK regulatory requirements.

We’ve heard your feedback that you’d like more clarity on the documentation required for verification, so we’ve updated our help pages with additional guidance, including the following:

• Step-by-step instructions on how to upload documents and update your information, including guidelines for different entities, such as sole proprietors and non-profits.
• Required documents by country to clarify which documents you can upload depending on your country of establishment.
• Document criteria to help you provide correct information and speed up the verification process.
• Updated frequently asked questions such as how to provide a “Power of Attorney” document and definitions of beneficial owner and legal representative.

To check if any information is currently required for verification, you can view your performance notifications or go to “Account info” in Seller Central.

To read the updated guidance, go to Know your customer (KYC) seller verification information.