Address Verification Failures – Legitimate UK Sellers (Including Us) Wrongly Deactivated by Amazon VAT/KYC System
Dear Amazon Account Health Team and Community Managers,
This situation has now gone far beyond acceptable limits.
Our company, was abruptly deactivated on 2 October 2025 following a request from the VAT/KYC team to verify our operating business address. Within hours, we provided every single document requested, including far more evidence than required — yet we have been met with silence, automated rejections, and contradictory messages from unrelated departments.
Below is a clear timeline of events:
📅 Timeline
2 October 2025:
Received the “Submit VAT Documents to Reactivate Your Account” email from the VAT team.
Reason given: “Your provided business address is used by multiple companies.”
(Only two historic, long-dissolved companies remain listed at that address with no connection to us)
2–3 October 2025:
Submitted all required documents via the official channel — including:
• Recent utility bills in company name
• Exclusive lease confirming Our Business as the sole tenant
• Updated Companies House registration (AD01)
• Photographic evidence of operations, signage, and stock
• VAT returns with HMRC submission receipts
• Bank statements showing VAT payments
• Proof of directors’ identity and residency
In addition, as advised in the original email, we also submitted supporting evidence to seller verification review at amazon.co.uk to demonstrate that our business genuinely operates from the stated address and to differentiate Our Business from any other company previously registered there.
6 October 2025:
Received an email stating “you may not open a Selling on Amazon account,” despite full compliance and no further requests for clarification.
17 October 2025:
Received the same message again, identical in wording, confirming the case had been automatically closed without any genuine review by the VAT team.
⚠️ Current Situation
We are a fully compliant UK VAT-registered business with a turnover exceeding £2.5 million per year, employing staff, paying taxes, holding stock, and fulfilling all legal obligations.
Our account remains deactivated without a single update or contact from the VAT/KYC team who initiated the process.
Every submission is being auto-rejected within hours, often by unrelated departments (Payments or Account Health), not the team that requested verification.
The VAT team has never responded, despite multiple follow-ups and appeals sent to the official addresses.
💥 Impact
Our business has been completely shut down for over two weeks.
We are unable to trade, pay suppliers, or access company funds.
This issue — entirely outside our control — is now pushing us toward bankruptcy.
We are not alone: loads of sellers are reporting the same problem here on the forum ([@Seller_Jl0QHDp7ab1Ha, @Seller_tZT6tS8u3Ejbd, @Seller_9tmJMR4jFH8k8 , @Seller_MJsf5bYCwDZbA ,@Seller_ynXgesfGs9npl, @Seller_ge11C3SojtXiW, @Seller_WgGjHkDr4GapL, @Seller_u6LlERPU2t0ZV, @Seller_u6LlERPU2t0ZV,@Seller_j5BZQ9R1sSxT3, @Seller_HoUbIOqm9qWmj,@Seller_h2V83kHHssaDv, @Seller_9tf4M7XDRj6d2, @Seller_8A2GBSqNZDr4Q, @Seller_jnYNelDrF11J4, @Seller_D6kjCY0QHVSPC if you're one of the affected and not on this list, comment below. This needs all the attention it can get]) — and, as always, there are likely many more suffering in silence and battling a losing fight due to a stalled or automated verification process.
📢 Request
We urgently request the following:
A written update from the VAT/KYC or Payments team confirming the current status of our case.
A clear timeline for full review and reinstatement of our account.
Escalation to a senior compliance or payments officer capable of reviewing the full documentation we have already submitted.
A written explanation for the account deactivation despite full compliance and verified documents.
⚖️ Final Note
We fully support compliance and verification checks. However, this process has become opaque, unaccountable, and devastating to genuine UK businesses.
We are now considering escalating this publicly — including to UK authorities, MPs, and national media — to highlight the disproportionate harm being caused to compliant companies by what appears to be an automated or mismanaged verification system.
We built our company over four years of hard work, creating jobs, paying taxes, and supporting suppliers. Watching it collapse overnight due to an internal Amazon error — with no human review or communication — is simply unacceptable.
We urge Amazon to address this matter immediately.
@Ange_Amazon @Abella_Amazon@Spencer_Amazon @Julia_Amzn
Kind regards,
A.P
Address Verification Failures – Legitimate UK Sellers (Including Us) Wrongly Deactivated by Amazon VAT/KYC System
Dear Amazon Account Health Team and Community Managers,
This situation has now gone far beyond acceptable limits.
Our company, was abruptly deactivated on 2 October 2025 following a request from the VAT/KYC team to verify our operating business address. Within hours, we provided every single document requested, including far more evidence than required — yet we have been met with silence, automated rejections, and contradictory messages from unrelated departments.
Below is a clear timeline of events:
📅 Timeline
2 October 2025:
Received the “Submit VAT Documents to Reactivate Your Account” email from the VAT team.
Reason given: “Your provided business address is used by multiple companies.”
(Only two historic, long-dissolved companies remain listed at that address with no connection to us)
2–3 October 2025:
Submitted all required documents via the official channel — including:
• Recent utility bills in company name
• Exclusive lease confirming Our Business as the sole tenant
• Updated Companies House registration (AD01)
• Photographic evidence of operations, signage, and stock
• VAT returns with HMRC submission receipts
• Bank statements showing VAT payments
• Proof of directors’ identity and residency
In addition, as advised in the original email, we also submitted supporting evidence to seller verification review at amazon.co.uk to demonstrate that our business genuinely operates from the stated address and to differentiate Our Business from any other company previously registered there.
6 October 2025:
Received an email stating “you may not open a Selling on Amazon account,” despite full compliance and no further requests for clarification.
17 October 2025:
Received the same message again, identical in wording, confirming the case had been automatically closed without any genuine review by the VAT team.
⚠️ Current Situation
We are a fully compliant UK VAT-registered business with a turnover exceeding £2.5 million per year, employing staff, paying taxes, holding stock, and fulfilling all legal obligations.
Our account remains deactivated without a single update or contact from the VAT/KYC team who initiated the process.
Every submission is being auto-rejected within hours, often by unrelated departments (Payments or Account Health), not the team that requested verification.
The VAT team has never responded, despite multiple follow-ups and appeals sent to the official addresses.
💥 Impact
Our business has been completely shut down for over two weeks.
We are unable to trade, pay suppliers, or access company funds.
This issue — entirely outside our control — is now pushing us toward bankruptcy.
We are not alone: loads of sellers are reporting the same problem here on the forum ([@Seller_Jl0QHDp7ab1Ha, @Seller_tZT6tS8u3Ejbd, @Seller_9tmJMR4jFH8k8 , @Seller_MJsf5bYCwDZbA ,@Seller_ynXgesfGs9npl, @Seller_ge11C3SojtXiW, @Seller_WgGjHkDr4GapL, @Seller_u6LlERPU2t0ZV, @Seller_u6LlERPU2t0ZV,@Seller_j5BZQ9R1sSxT3, @Seller_HoUbIOqm9qWmj,@Seller_h2V83kHHssaDv, @Seller_9tf4M7XDRj6d2, @Seller_8A2GBSqNZDr4Q, @Seller_jnYNelDrF11J4, @Seller_D6kjCY0QHVSPC if you're one of the affected and not on this list, comment below. This needs all the attention it can get]) — and, as always, there are likely many more suffering in silence and battling a losing fight due to a stalled or automated verification process.
📢 Request
We urgently request the following:
A written update from the VAT/KYC or Payments team confirming the current status of our case.
A clear timeline for full review and reinstatement of our account.
Escalation to a senior compliance or payments officer capable of reviewing the full documentation we have already submitted.
A written explanation for the account deactivation despite full compliance and verified documents.
⚖️ Final Note
We fully support compliance and verification checks. However, this process has become opaque, unaccountable, and devastating to genuine UK businesses.
We are now considering escalating this publicly — including to UK authorities, MPs, and national media — to highlight the disproportionate harm being caused to compliant companies by what appears to be an automated or mismanaged verification system.
We built our company over four years of hard work, creating jobs, paying taxes, and supporting suppliers. Watching it collapse overnight due to an internal Amazon error — with no human review or communication — is simply unacceptable.
We urge Amazon to address this matter immediately.
@Ange_Amazon @Abella_Amazon@Spencer_Amazon @Julia_Amzn
Kind regards,
A.P
187 replies
Seller_76AUwmqvSyRIM
Sorry to hear this. Just shocking and amateur.
Have you emailed managingdirector@amazon.co.uk?
If not, do so urgently. While it may not work, it’s another avenue you should explore.
Good luck.
Seller_WgGjHkDr4GapL
We’re experiencing the same problem. It seems like Amazon punishes all sellers for one business’s mistake. A seller registered under a business makes an error, and just because you happen to be on the same street, you end up paying the price. This is a completely racist and discriminatory approach. @Abella_Amazon and @Zyan_Amazon keep telling me to wait, but nothing changes. There’s no one at the helm. It’s unclear who even runs Amazon. We sellers are trying to explain our problems to bots — and nobody cares. I’ve completely left Amazon and opened stores on other platforms. I’ll continue my journey there. My advice: don’t waste your time here.
Seller_D6kjCY0QHVSPC
In the same boat and I couldn't agree more with every word above.
After writing completely different answers to my cases, now they keep telling me I am compliant with KYC and they transferred my case to a related team.
The rest is silence.
Thank you for creating this thread as well. @Seller_1sg6lTIYhP9am
Seller_MJsf5bYCwDZbA
We got deactivated on the 24th September so its been even longer for us, 1 initial reply from the VAT team on the 25th asking for the same documents again then nothing since.
Emailed MD they sent same copy and paste email the verification team sent that we tried as-well. We have now have around 15 response attempts showing we have exhausted all means of communication to try resolve this. Even got told to try Mediation, that got denied saying we need to issue a complaint towards Amazon Payment. We did that, then that got denied.
The support and lack of knowledge these so called support departments have is shocking, they just send you to another department as they don't want to deal with you instead of providing real support to remedy the issue.
We have now had initiated removal of our 150k worth of inventory as i don't see this being resolved anytime soon.
From what ive read and seen it seems the VAT team have far too many sellers now to verify and it seems their ignoring the ones that are deactivated. The sellers who hadn't been deactivated who also got the same email have had their documents verified and all good to go now.
Its the fact nobody provides real answers or even replies at most part that makes this situation what it is. All us sellers want is some sort of timeframe and a little bit of support and Amazon cant even provide that.
Seller_ZVAz3d5lZuGid
My take on this is that Amazon has just got FAR too big and simply cannot handle all the issues that arise on a daily basis, and so much bot driven, that have NO intelligence whatsoever !
Seller_ge11C3SojtXiW
This situation has now become unacceptable.
Our account (CARRY ME) was suspended abruptly on 25 August 2025 without any prior notice or explanation, which completely disrupted our business operations overnight. Despite that, we submitted all required documents within 24 hours (on 26 August 2025) and received confirmation of successful verification on 8 September 2025.
Later, on 25 September 2025, the case was escalated to Amazon Payments UK, and we were repeatedly told that the review would be completed within 15 business days.
Your representative, Shams, also confirmed that the case had been expedited, yet no response, update, or resolution has been provided since then.
It has now been well beyond the promised timeline, and we are still left in complete silence. This continuous delay — even after full compliance, verification, and multiple follow-ups — is highly unprofessional and unjustifiable.
Our FBA inventory and funds remain blocked, and our business has been at a standstill for nearly two months. This is causing serious financial, operational, and reputational damage to our company.
Let me be absolutely clear — we have cooperated fully, provided every document requested, and followed every instruction. Yet, Amazon has failed to meet its own stated timelines or provide any transparent communication regarding our account status.
We demand the following immediately:
A clear written update on the current status of our case and confirmation of whether the 15-business-day review has been completed.
A definitive and final timeline for the reinstatement of our selling account.
Immediate escalation of this matter to a senior compliance or payments officer capable of providing an actual resolution.
A written explanation for the sudden suspension without any prior notice, which contradicts Amazon’s own Seller Code of Conduct and fair business practices. intervention.
Seller_HoUbIOqm9qWmj
Thank you @Seller_1sg6lTIYhP9am for raising this so clearly.
I’m also affected by the same VAT and business operating address verification issue for the same reason (“address used by multiple companies”).
Like many here, I responded immediately with all requested evidence.
Despite sending everything three times and following up through Seller Support, I keep receiving identical automated emails instead of any confirmation that a human review has taken place. The scope of the requests even changed - first asking for a utility bill, then later removing that requirement - which suggests the process is still automated rather than properly handled by human.
It’s discouraging to see so many compliant businesses stuck in the same loop for weeks even months with no acknowledgment from the VAT/KYC team. We understand the importance of verification, but genuine, tax-paying sellers deserve a transparent and timely review.
I fully support your call for:
- A written update from the VAT/KYC or Payments team confirming that these submissions are being reviewed;
- A clear timeframe for resolution;
- Escalation to senior compliance officers who can manually verify the evidence provided.
@Ange_Amazon @Abella_Amazon @Spencer_Amazon @Julia_Amzn @Zyan_Amazon - please could you help ensure these legitimate cases receive proper human attention and an update?
Thank you again to everyone sharing experiences here. It’s vital that Amazon addresses this issue promptly before more responsible sellers are forced offline.
Best,
Tanner
Seller_MJsf5bYCwDZbA
Nice to know Amazon cant even follow their own policies.
What is Account Health Assurance? Account Health Assurance (AHA) is a benefit available to professional sellers who consistently achieve a high Account Health Rating (AHR). With Account Health Assurance, we will no longer deactivate your selling account as long as you work with us within 72 hours of contacting you to resolve any issues.
Work with us?? Id love for them to actually work with us to remedy this, ive lost all hope in dealing with their support now. Even the Mods are avoiding this thread and answering less important enquiries. So much bot driven support, no wonder issues like this happens and nobody knows whats going on..
The fact this stems down to how poorly their entire department communications is. I get different answers each time i enquire about whats going on, yesterday I asked for my documents to be transferred to the vat-submit department requesting an immediate response and i got a reply saying they'd send it to KYC department :/ obviously then got the same response, i can no longer sell on amazon, which is obviously an auto response. Cant even follow simple instructions, this has become unacceptable support.
I patiently wait for a Mod to shine some light on this situation that a vast amount of sellers are struggling with @Ange_Amazon @Abella_Amazon @Spencer_Amazon @Julia_Amzn @Zyan_Amazon surely you have some insight on what the VAT-appeals team are doing.
Seller_Jl0QHDp7ab1Ha
Anyone get the respond from vat-general-inquries team?
We submitted the docs on Oct 10 again.
Still not receive any emails until today
Seller_dExIap3ttlt6I
We have also been impacted by this.
We received the email from 'vat-general-queries' on 10 October, provided all information within an hour of the request.
We yesterday received an email from apuk-seller-verification saying our Selling on Amazon account had been deactivated due to KYC failure. If I click 'Reactivate your account' in SC, it says 'Verification Completed Successfully'.
I've this morning received an email back from apuk-seller-verification saying the decision was final and no more correspondence will be entered into. I have been given zero reasoning, or opportunity to resolve.
We have been at the same address since 2022 and this is our VAT Registration Address so have absolutely zero idea why we've been deactivated. Case ID 11629824092 if any mods care to look.
As it's obvious to see based on this thread, there are so many sellers with the same issue - deactivated by the vat-general-queries team with no reasoning and no ability to resolve. Zero communication is entered in to and zero opportunity to resolve provided.
Please provide updates ASAP as there are several businesses affected here and livelihoods are at risk.
@Spencer_Amazon , @Abella_Amazon , @Zyan_Amazon , @Ange_Amazon , @Julia_Amazon , @Julia_Amzn
