When Amazon appear disinterested in removing untruthful feedback we firstly as the customer politely to remove the feedback, tell them why the feedback is untrue or unfair and that it negatively affects our business reputation. Usually this first step fails.

We then sent a letter of defamation. You can google examples of these. Our standard letter below always gets the immediate results and removal by the customer. You can customise this letter for the exact reason the feedback is left but remember to quote exactly the words and phrases the customer used to rate the negative feedback. You d onot need a solicitor to send this letter. You can send it on your company notepaper.

Company header notepaper

We are writing to you to invite you to remove the feedback you recently left concerning your order Your order no xxxxxxx clearly shows that the item at the time of ordering was sent with signed for tracking number xxxxxxx which was fully available to you. The attached screenshots show that delivery was first attempted on date but your recipient did not respond and did not collect the item until date Despite this you have falsely requested a refund despite repeated attempts to deliver the item and have consequently left false and defamatory feedback on our customer service ratings and this an abuse of Amazon policy.

We have evidence to prove that the comments you have made on www.amazon.co.uk contain serious, untrue and highly defamatory comments towards our Company, some of which contain malicious falsehood. In doing so, defamatory comments are being communicated to many thousands of people throughout the world, posing a serious threat to the reputation of our Company.

These comments seem designed to damage the reputation of our Company in the market place and divert business away from our Company rather than have any fair comment basis.

The defamatory comments for your refund request and one star rating are as follows:

“This item was ordered on 4 Aug and has yet to be delivered to the delivery address. I have established that the intended recipient was in the house on two of the three occasions that are recorded as attempted deliveries. If the item has been returned to you I want a refund”

AND

“The item was a gift. There was no indication that it had to be signed for and when it could not be delivered there was no indication that the recipient had to go to the post office. Poor communication and poor service, in that I am dealing with this a week later and I still don't know if the gift has been recieved.

The allegations which will be the subject of a possible action are in summary as follows:

Under the law of ( country) , a defamatory statement is one which tends to lower the claimant in the estimation of right-thinking members of society. The words are defamatory, identify or refer to the claimant and are published by yourselves to third parties.

We are not against freedom of speech and recognize the value of fair comment. At this stage our Company has no desire to issue legal proceedings against you or to take the matter further by reporting buyer abuse of Amazon policy. We are keen to do all we can to avoid litigation where possible and thereby require you to remove from the Amazon Website in their entirety all defamatory comments to prevent harm to our Company’s business.

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