Hi @Seller_tabZ5Nd8BE4Mf,

Dominic from Amazon here, want to provide additional information.

The Featured Offer is an offer for new products that we display on a product detail page with an Add to Cart button that customers can use to add items to their shopping carts. When one of your items appears in this way on a product detail page, we call it the Featured Offer.

There are two steps to selecting offers to feature. First, we determine which items are eligible to be featured based on criteria that are designed to give customers a great shopping experience. Second, we select compelling offers to feature from among this pool of eligible offers.

Eligibility criteria

Your offers are eligible for the Featured Offer if you have a Professional selling account. Check your current account type if you’re not sure and upgrade if required. To ensure that customers have a great shopping experience and to guard against abuse, we remove eligibility based on account performance and other risk factors.

Products eligibility for Featured Offer

To find out if any of your items are eligible for the Featured Offer:

1. First, ensure seller eligibility
2. In Seller Central, go to Manage Inventory page and then click Preferences.
3. Select Featured Offer eligible and, at the bottom of the page, click Save changes.

Best,

Dominic