@Nano_Amazon @Glenn_Amazon @Cooper_Amazon @Atlas_Amazon @Josh_Amazon

Hello,

I’m having a critical issue with the Amazon Buy Box rotation that is severely impacting my business, and I need some Mod’s help. I’m currently sharing the Buy Box with 2-3 other sellers for a branded product. However, despite all of us being Buy Box eligible, the other sellers are capturing over 90% of the Buy Box and sales, while I’m only receiving around 3-5%. I am not talking about Buy Box eligibility, the ASINS are all Buy Box eligible. The issue is about the Buy Box rotation I am getting.

I’ve been selling on Amazon for 10+ years and I understand the policies regarding Buy Box and that there are many factors that go into winning the Buy Box and that Amazon’s Buy Box Algorithm is confidential. I am considering all these factors. The unequal Buy Box rotation wasn’t like this previously; considering the different factors, I would get normal rotation in the past, when the conditions were equal. Now if I am selling on an ASIN with a competitor, with equal conditions, I do not win the buy box. In some cases, I have a faster delivery date by 3-4 days, and they still win the Buy Box. Here are the factors to consider:

• All sellers, including myself, are at the same MAP price, so no one is undercutting the others

• All offers are FBA (me and competitors)

• I have more inventory sent to FBA than the other sellers

• My shipping time is equal or shorter (in some cases)

• My store rating is higher than the others

• My Account Health and metrics are healthy and there are no violations

Given that all these factors seem to be in my favor (or at least equal to the competition), I’m struggling to understand why we are barely getting Buy Box rotation. Few years ago, the buy box would rotate amongst the sellers and we would get an equal portion of the pie. What could be contributing to the other sellers getting the majority of the Buy Box rotation despite these factors? Are there any other elements of the Buy Box algorithm I should consider that could be impacting my performance?

I seriously am thinking there is a technical glitch on my account or some type of block on my account that is causing this issue and am asking the Mods to investigate. It doesn’t make any sense how the Buy Box rotation is so heavily skewed against us and would appreciate some feedback.