Changing brand - can anyone help?
Several month ago we registered a brand that was pending confirmation at the IPO. We tried to do registration with Amazon for the brand and for the most bizarre reasons it was rejected each time, the final one was because we used a sticker on the gift box to for the barcode, and this apparently isnt permanently affixed. In order to get the brand setup we had to setup a product, so we did that and lets call that AAAAA.
So lets say we tried to register for brand YYYYY
For reasons unbeknown to us, the product was accepted with brand YYYYY which Amazon had refused
The IPO then rejected the brand on a technicality, so we registered a new brand ZZZZZ which has been accepted by the IPO and Amazon (with a sticker for the barcode, go figure).
I then have sent a request to ask for the brand for product YYYYY to be changed to ZZZZZ. Computer says no, brand cannot be changed under any circumstances. Not a single unit has been sold of product AAAAA, it was setup in pre-production in order to do brand registration and now has brand YYYYY (which Amazon have said is invalid) and refuse under any circumstances to change it, I am told create a new ASIN.
The issue with this is it will mean having to relable every product with a new barcode. I do not have the time or manpower to do this, and we are talking thousands of units, not five.
The GS1 certificate has been sent showing the correct brand vs EAN number, computer still says no.
The latest overnight farcical response is that product AAAAA is not buyable as it doesnt have a category. The stock is not even on the market yet.
Does anyone have any creative ideas? The tail is wagging the dog here again and I am beyond frustrated with the lack of care or understanding, and even help, from Amazon. Brand registry support used to be very good but I guess they have been automated as well now.
Case 10880265662
@Simon_Amazon @Sarah_Amzn @Julia_Amazon @Ezra_Amazon @Winston_Amazon
Changing brand - can anyone help?
Several month ago we registered a brand that was pending confirmation at the IPO. We tried to do registration with Amazon for the brand and for the most bizarre reasons it was rejected each time, the final one was because we used a sticker on the gift box to for the barcode, and this apparently isnt permanently affixed. In order to get the brand setup we had to setup a product, so we did that and lets call that AAAAA.
So lets say we tried to register for brand YYYYY
For reasons unbeknown to us, the product was accepted with brand YYYYY which Amazon had refused
The IPO then rejected the brand on a technicality, so we registered a new brand ZZZZZ which has been accepted by the IPO and Amazon (with a sticker for the barcode, go figure).
I then have sent a request to ask for the brand for product YYYYY to be changed to ZZZZZ. Computer says no, brand cannot be changed under any circumstances. Not a single unit has been sold of product AAAAA, it was setup in pre-production in order to do brand registration and now has brand YYYYY (which Amazon have said is invalid) and refuse under any circumstances to change it, I am told create a new ASIN.
The issue with this is it will mean having to relable every product with a new barcode. I do not have the time or manpower to do this, and we are talking thousands of units, not five.
The GS1 certificate has been sent showing the correct brand vs EAN number, computer still says no.
The latest overnight farcical response is that product AAAAA is not buyable as it doesnt have a category. The stock is not even on the market yet.
Does anyone have any creative ideas? The tail is wagging the dog here again and I am beyond frustrated with the lack of care or understanding, and even help, from Amazon. Brand registry support used to be very good but I guess they have been automated as well now.
Case 10880265662
@Simon_Amazon @Sarah_Amzn @Julia_Amazon @Ezra_Amazon @Winston_Amazon
0 replies
Seller_ZJhFeE3tNKzfh
The short of it is that 'Computer says no, brand cannot be changed under any circumstances' is correct - brands are locked at the point of ASIN creation.
This is because technically - from the GS1 side of things, you shouldn't be able to change the brand data there. If its the same product with a different brand - its a new product from stock keeping purposes and should have a new barcode. Think Opal Fruits changing to Starburst - same technical product, but would need a new barcode to avoid confusion.
I appreciate you have a lot of reasons for this happening - but it won't matter - amazon don't change brand names - you'll need a new GTIN and a new ASIN.
Note that there are instances of brand name changes that occur - often against the knowledge of the actual brand owner on amazon. No-one knows how this happens, no-one has ever come on here to explain how they get it done and amazon have never owned up that it actually happens - so the assumption from me is its an inside job.
Ezra_Amazon
Hello @Seller_kh77A9MtOsq7P,
If you choose to re-brand a product, refer to Amazon brand name policy page for minor brand name changes. Any major brand name change requests are considered re-branding and will not be supported. To protect customer trust and ensure catalogue quality, we ask that you create a new ASIN for the new product: Product detail page rules.
However, I contacted the partner team about this and they have opened Case ID: 10921001732 where they will continue to work with you directly.
Thank you! Ezra
