I agree. I had one of these the other day. My price was reasonable and I had made several sales on that and similar products at that price. Amazon’s suggested price would have left me with a profit margin of around zero per cent.

I understand they are basing the so-called ‘fair price’ on average sales price from all sellers over a period of time. However, are they taking into account FBA fees, or other sellers who are selling at a loss to get rid of overstocked items or as a ‘loss leader’ to draw them to their other products? What is ‘fair’ about insisting everyone else makes a loss too?

I made these points (not impolitely) via the feedback form for the page and reduced my price somewhat, though not as low as the suggested price. Within a day, my stock level for that ASIN has mysteriously been set to zero with no explanation and I can’t find a record of the original ‘suggestion’ of the ‘fair price’.

Surely if a price is too high then customers would avoid the product or buy it from someone else anyway? The ‘fair price’ policy would be more accurately named the ‘unfair price’ policy.