Experiments take the guesswork out of content optimization. With Manage Your Experiments, you can run A/B tests - also known as split tests - to optimize your content, such as product titles and main images, bullet points and descriptions, and your A+ Content.

What are the benefits of Manage Your Experiments

Implement A/B testing: Manage Your Experiments lets you run A/B tests (also known as split tests) on your brand’s listing content. Experiments let you compare two versions of content against each other so you can see which one performs better.

Test multiple content: There are five types of content available for experimentation: main images, product titles, product bullet points, product description, and A+ Content (brand-authored detail page content that describes the unique brand story and contains enhanced images and text placements).

Optimize your content: Experiment with content variations (A/B testing) for product images, supporting images, titles, descriptions, A+ Content, and Brand Story using Manage Your Experiments to discover content that truly speaks to customers, and help boost sales by up to 25%.

To learn more about this, here are some resources to check out below!

Manage Your Experiments Overview (PDF)

MYE: Plan a Test of Your Listing Content (Runtime 6:28)

MYE: Set Up a Test For Listing Content (Runtime 8:26)

MYE: Interpret Results for Listing Content You’ve Tested (Runtime 3:47)

Please let me know if there are any questions!

best,

Sandy