I am losing sales because Amazon is claiming that the competitive external price for a product is $11. This would absolutely be the case if the listing was for a unit of 1, but it is for a lot of 2 units. With FBA, the fees costs $5.98 to win the buy box when priced @ $11. It is then cheaper to price the item @ $9.99 because the fees cost $4.36.

Regardless, the wholesale price for this item is currently about $2.75. Multiply by 2, and the inventory costs is $5.50. This item has to be priced at least $12.99 or higher to bring any profit which is how my item is currently priced. Problem is I am only making about 10 sales a day at this price when this is a high selling item and that I just bought 24,000 units of inventory. I have priced the item @ $9.99 for a day and it is selling over 90 units at that price but I would be losing money.

Outside of Amazon, no one is selling TWO of these for $11 as it is not profitable for anyone. Since this is for 2 units, the competitive external pricing should be @ $19.99. Mind you, Walmart is offering only one unit of this item for $16.99.

The 2 times I've reached out to seller support it is apparent that they do not understand the issue.

Can someone help on what can be done to correct this??

CASE ID 18008851081