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Optimizing Your Seller Performance: Metrics That Matter
by Seller_l3eCP9f1PtJXC

Hello Sellers,

Understanding and optimizing your performance metrics is crucial for maintaining a healthy Amazon business. Let's explore the key metrics you should monitor and how to improve them.

Account Health Rating:

Your Account Health Rating provides a comprehensive view of your account's standing. Aim towards:

  • Order Defect Rate (ODR): Maintain below 1%
  • Policy Compliance: Address any violations promptly
  • Customer Service Performance: Respond to messages within 24 hours

Key Performance Indicators (KPIs):

📊 Order Performance

📦 Customer Experience Metrics

Best Practices for Success

1. Monitor Daily

  • Check your Account Health dashboard each morning
  • Address issues within 24 hours

2. Preventive Measures

  • Keep stock levels accurate
  • Update pricing regularly
  • Process orders promptly
  • Use automated tools where possible

3. Documentation

  • Acknowledge every phone call and email within 24 hours.
  • Document any unusual circumstances affecting metrics
  • Keep proof of dispatch and delivery

Tools at Your Disposal

  • Account Health Dashboard
  • Seller Central Reports
  • Performance Notifications
  • Brand Analytics (for brand-registered sellers)

💡 Pro Tip: Create a daily checklist to review these metrics consistently. Early detection of issues can prevent serious account health problems.

What metrics do you find most challenging to maintain, and what strategies have you developed to keep them on track? Share your experiences below – your insights could help fellow sellers improve their performance.

Thanks, and happy selling!

-Danny

6 votes
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Proof of Address Rejected Repeatedly
by Seller_EzQlI7tYW4d7y
Amazon replied

Hi everyone,

My account is active and getting sales, but Amazon suddenly started a verification issue. I first submitted my Meezan Digital Account statement, which was rejected. Then I opened a physical Meezan Bank current account (Batapur branch) and submitted an official bank statement with logo, stamp, and manager signature, but it’s still being rejected with the same message:

“The proof of address document that you provided was not one of the acceptable document types.”

This is unacceptable and very frustrating, as I’ve followed all the steps exactly. It’s been over two weeks, and this delay is badly affecting my business.

Please help or escalate this.

@Seller_4GjtS9k0cnHHv

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3 replies
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Why can't I email support anymore?
by Seller_b1TpDL1b2ZLa2
Amazon replied

Every time i try to open a new case on SC, the only options i have are phone call or chat. I much preferred email rather than waiting several minutes for each reply from the support rep. Email is a much better fit for me. Anyone know how i can send emails again? thanks

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8 replies
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Seller_J1oHo3cjnsgYb
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Where can I modify the business address displayed on the front end?
by Seller_J1oHo3cjnsgYb
Amazon replied

My company address is correct in the dashboard. However, when accessed through Amazon's front end, it consistently shows my warehouse address.

This is affecting my VAT application. I urgently need assistance. Thanks in advance

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215 views
8 replies
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Seller_cfVfJHcJgWEHo
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Handmade and non-handmade accounts
by Seller_cfVfJHcJgWEHo
Amazon replied

Hi, I already have Handmade account with Amazon, but I'd like to open a regular seller's account, too. Is this possible, and, if so, what would be my first step?

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Seller_muWGPv0Y6PgOb
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Changing Ltd Company Address
by Seller_muWGPv0Y6PgOb

We will soon be moving home, and my LTD is registered at my home address. I will of course be changing the LTD address with HMRC, Companies House, VAT and all of that, as well as changing the address on my business bank account, the one linked with Amazon for charges and disbursements.

I realise when i change the business address and registered persons address within seller central that I will be asked to re-verify and will be asked for supporting documents. I am hoping someone who has just been through the same exact process of changing LTD company address to a different residential address an help me - which documents were requested of you?

I'm assuming business bank account statement with new address. But as its a residential address obviously any bills (electricity, gas etc) will be in my name, not my LTD name. so were you asked for a utility bill and if so how on earth do you give Amazon one of those?

Did you get asked for any certificate from Companies House to show your address? I know I can order one of these so could do so in advance if you've been asked for something like this?

Basically this should be simple but I obviously need to pre-empt something unusual being asked for, you know how it goes!

Thanks in advance!

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2 replies
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Seller_iuwPZD1j5A4t9
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bank certified letter
by Seller_iuwPZD1j5A4t9
Amazon replied

i have submitted everything,sill not accepted,what can i do

the bank stamped my statement,showing everything they asked for

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1 reply
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All my funds are stuck in Account Level Reserve
by Seller_XNcRQKVtVCkVP
Amazon replied

Hi

I have seen so many posts about Amazon holding large amount of money in account level reserve. Now all my money is stuck in that reserve. I don't understand because I have paid all the Amazon expenses, yet they are still holding 97% of my money. I need it to pay suppliers and taxes otherwise my business will fail.

How can I resolve this? It's so sad.

Thank you

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466 views
9 replies
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Seller_3WVvHH28i7NpZ
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No receiving payments for sales.
by Seller_3WVvHH28i7NpZ
Amazon replied

Hi, I was wondering if anyone can advise me, I have been selling on amazon for 10 weeks now, total sales £1037.

Every 2 weeks I get a statement witch tells me how much and when I will be paid. The problem is I'm yet to receive a single payment. I have been contracting amazon seller support - who inform me I must wait for the next payment day.

I'm an autistic adult who was made redundant... thou small my sales are the only income I have.

I keep attempting to get this resolved but feel like I'm just banging my head off a brick wall.

Any advice appreciated - Dainty.

1 vote
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519 views
20 replies
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Seller_MCm2h1FLXsF2l
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Unrecognized Bank Account / Fraud
by Seller_MCm2h1FLXsF2l

Hello I am having a nightmare, I have accidentally selected a deposit bank account I do not recognise - possibly fraudulent - don't know. But I can't re add the correct bank account without filling in the missing 4 digits from the account I don't recognize. The support tick I raised doesn't seem to be going anywhere . Can anyone assist in what to do? I am an individual trader with an existing inventory set up. I really need the current bank details to be deleted.

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2 replies
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How to stop EPR payment
by Seller_nMTCRTX0FBapJ
Amazon replied

I see that Amazon charges me for EPR in Spain and France,

See that I am not selling much in Spain, how can I stop it for next time?

And are they going to charge me in the UK? I don't sell there, and my status there is always "on holiday"

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0 votes
74 views
6 replies
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