Get over £42K in potential incentives when you start selling with Amazon. Learn how
Get over £42K in potential incentives when you start selling with Amazon. Learn how
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    ✨ Widget Wonderland: Meet Your Shiny New Upgrade! ✨
    by Seller_l7Jtck9jxnEA0

    Hello sellers!

    Have you ever upgraded your products and wondered how to let your customers know how to find your new and improved version of your product? We have a tool for you to do just that with the Newer Version Widget tool!

    Did you know Sellers who properly implement the Newer Version Widget typically see:

    * 20-30% reduction in lost sales when older versions stock out

    * 15-25% click-through rate to newer versions

    * Increased average order value when customers opt for newer models

    * Reduced customer service inquiries about product versions

    With peak shopping season approaching, now is the perfect time to optimize your product listings with the Newer Version Widget. This powerful tool can help drive holiday sales by connecting customers with your latest products. Let's dive into when and how to use it effectively. When you release an updated version of a product, Amazon can add a link on your older product's detail page that redirects customers to your newer model.

    This is especially valuable when:

    * Your older version is out of stock or running low on stock

    * You've discontinued the previous model and your new model is the exact same item, but with improved features

    * You want to highlight your latest product improvements

    Pro Tip: Don't wait until your holiday sales are over! Set this up at least 3-4 weeks before major shopping events to ensure everything is working smoothly.

    Key Benefits & ROI Potential 📈

    Immediate Benefits:

    * Reduced Lost Sales: When older versions go out of stock, customers are automatically directed to newer options

    * Higher Conversion Rates: Typically 15-25% of viewers who click the newer version widget convert to the new product

    * Improved Customer Experience: Shoppers easily find the latest versions without manual searching

    * Better Inventory Management: Helps phase out older models while introducing new ones

    Long-Term Benefits:

    * Enhanced Brand Loyalty: Customers appreciate being informed about newest versions

    * Reduced Marketing Costs: Automatic product discovery reduces promotional needs

    * Improved Product Lifecycle Management: Smoother transitions between product generations

    * Better Search Performance: New products benefit from established listing traffic

    Eligibility Requirements

    To qualify for a newer model relationship, products must share:

    * Same core function

    * Same quantity

    * Same type

    * Same style

    Important: This is different from variations (like size/color options). Newer version relationships are specifically for updated models of the same product.

    Setting It Up for Success

    1. Navigate to the Newer Version Widget Help page and click on "Adding or removing new model link on detail page"

    2. Follow the submission process for newer version relationships

    3. Ensure both products meet all eligibility requirements

    4. Monitor the relationship once established

    Holiday Strategy Tips 🎄

    * Keep some inventory of older models through December for price-conscious shoppers

    * Highlight holiday-specific benefits of newer versions in product descriptions

    * Consider bundle offers combining old and new versions for gift-giving

    * Use social media to promote your product upgrades during peak shopping times

    Your Turn! We'd love to hear your experiences:

    * Have you used the Newer Version Widget before?

    * What results have you seen?

    * How are you planning to use this feature for holiday sales?

    * Any tips for other sellers on managing product transitions?

    Share your insights below and let's learn from each other! 🌟

    Note: For specific technical questions about your products, please contact Seller Support directly. If you need additional help after they have investigated your issue, please create a new discussion along with your case ID so we can take a look.

    Let's make this holiday season your best yet! 🎉

    Michelle

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    Understanding Amazon's Selling Restrictions
    by Seller_XUNeUuvrQDpgP
    Amazon replied

    Hello sellers,

    We have been seeing a lot of threads where sellers are reporting increased cases of initial selling authorization denials and existing authorization revocations. Let´s dive into this:

    Selling on Amazon comes with great opportunities, but also important responsibilities. One key aspect you need to understand is Amazon's product selling restrictions. Let's break down what these restrictions mean for your business and how to navigate them successfully.

    What Are Amazon's Selling Restrictions?

    Amazon implements selling restrictions to protect customers and maintain trust in the marketplace. These restrictions ensure that products sold are:

    • Safe for customers
    • Authentic and genuine
    • Compliant with local regulations
    • Meeting Amazon's quality standards

    Types of Restrictions

    Restrictions can apply at multiple levels:

    • Individual ASINs
    • Specific brands
    • Entire categories
    • Sub-categories
    • Brands within certain categories

    Note: Some products may have multiple layers of restrictions, requiring separate approvals for each level.

    How to Check if You Need Approval

    1. Log into Seller Central
    2. Go to "Add a Product"
    3. Click "Show limitations"
    4. Review any restrictions or requirements listed

    The Approval Process

    If you discover you need approval to sell a product:

    1. Submit an application through Seller Central
    2. Provide required documentation, which may include:
    • Purchase invoices from manufacturers or authorized distributors
    • Product photos
    • Compliance certificates
    • Safety documentation
    • Other category-specific requirements

    Important: Not all restricted products accept applications. If you see "Your account does not qualify" or there's no "Apply to sell" option, that restriction cannot be lifted at this time.

    Managing Ongoing Restrictions

    Keep in mind that:

    • Restrictions can change over time
    • Previously approved products may become restricted
    • New documentation may be required periodically
    • Performance issues can affect your ability to sell restricted products

    What If Your Application Is Declined?

    If your application is declined, you can:

    1. Review the rejection reason carefully
    2. Gather new or additional documentation
    3. Submit a new application when ready
    4. Monitor for any changes in restrictions

    Pro Tip: Keep detailed records of all your approval documentation, as you may need to reference them later.

    Best Practices for Success

    1. Research restrictions before sourcing products
    2. Maintain high-quality documentation
    3. Stay informed about category requirements
    4. Monitor your account health regularly
    5. Keep records of all approvals and documentation

    Remember: Amazon Selling Partner Support cannot provide additional information about certain restriction decisions. The best approach is to monitor the categories you're interested in and watch for changes in restrictions over time.

    Selling Applications FAQ

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    Ongoing Brand Name Manipulation – ASIN Changed Twice This Week
    by Seller_fLJ3Hdgrt17Ze
    Amazon replied

    Dear Fellow Sellers,

    @Seller_gAhPNiLrkfTcr @Seller_XUNeUuvrQDpgP @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_j9Bd91CW3ZVpr @Seller_fgtTzyHQfOM1x @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4

    I'm reaching out to see if anyone else is experiencing something similar, and to get advice on how to handle it effectively.

    We’ve been facing a serious and recurring issue with unauthorized brand name changes on multiple ASINs. Here’s a summary of what’s been happening:

    Affected ASINs: B07VHV9TJJ. B07VCM6H14. B07VFQ69L1

    Timeline:

    These listings were originally created and sold under our registered brand "Smart Classic", and we’ve been fulfilling them through FBA for a long time without any issues. Catalogue Authorisation for our brand Smart Classic.

    Reference Number: 7987543722. Brand Name: Smart Classic

    A few weeks ago, the brand name on these listings was changed to "YEVZYDC Store" without our authorization.

    After reporting the issue to Amazon (Case ID: 11504974952), the listings were restored to "Smart Classic".

    We proceeded to create a shipment to send new inventory to FBA.

    Unfortunately, just days later, the brand name was again changed—this time to "GRTLPOK Store".

    Even more concerning, when visiting the "GRTLPOK Store" storefront, it redirects to our own registered storefront, "Smart Q Classic".

    Our Concerns:

    The brand field in the Edit Listing view still shows as locked under "Smart Classic", yet the public-facing detail page shows the unauthorized brand name.

    This seems like a catalog hijack or manipulation issue, possibly automated.

    We’re now hesitant to send our new FBA inventory, as we're afraid we might lose control of these listings again.

    We are currently locked out from managing or correcting the listings.

    What We’ve Done:

    Opened multiple cases with Amazon (most recently Case ID: 11512506452).

    Submitted screenshots, manufacturer documentation, and brand registration details.

    Tried using the Report a Violation tool—but even as the registered brand owner, we’re unable to report this particular issue.

    Has Anyone Faced This?

    Has anyone dealt with a similar issue where the brand name keeps changing despite being locked? How did you resolve it?

    Any advice on how to escalate this more effectively or prevent these repeated hijack attempts would be greatly appreciated.

    This issue is affecting not just our sales, but the overall security of our brand on Amazon.

    Thank you in advance for any insights or help!

    Kind regards,

    Smart Fashion

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    Revenue and units sold today stuck since 8am
    by Seller_mgO4peX9I7oHw
    Amazon replied

    Hello has anyone else noticed that their revenue is stuck at the same number since the morning aswell as units ordered? We have been getting orders since then however they are not adding.

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    Suspicious actitiy
    by Seller_gNOlxBSDb99RB
    Amazon replied

    Two weeks ago, we lost the Featured Offer eligibility for all our branded ASINs. This was later resolved following an escalation on this forum:

    https://sellercentral.amazon.com/seller-forums/discussions/t/0047ee01-4512-4b28-b976-382006000b8b

    The following week, our listing was removed after a third party reported it, and Amazon took it down citing potential safety concerns. We have already submitted all required safety compliance documents, but our reinstatement request has been pending in the queue for quite some time.

    We’ve lost significant revenue over the past two weeks, and I find all this activity quite suspicious (potentially an attempt by someone to harm our business).

    @Seller_XUNeUuvrQDpgP @Seller_lmwzklfLOK2Ob Could you kindly look into this case and see if you’re able to offer any additional support? It would be greatly appreciated.

    Case ID 11556063702 and 11566612102

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    new heights of ridiculousness
    by Seller_N0kQDKMgwda6y

    Amazon seller support continues to amaze.

    I have a book listing supressed because I dont have permission to sell that brand. its been that way for a while so i thought I would just try again.

    I pointed out that firstly, brand approval is not necessary for second hand books, something which has been confirmed in the law courts. And secondly that the listing had been supressed because I dont have permission to sell 'Penguin Brand' I pointed out that the book is actually published by Michael Joseph and not Penguin.

    and this was my reply

    Please be informed that in order to maintain a safe and trustworthy shopping experience, certain products cannot be listed or sold on Amazon or may be subject to additional requirements because of supply chain authenticity risks.

    Your account does not currently meet the criteria required to list these products due to account metrics, distribution pathways of the brand, or other factors.

    If your account becomes eligible to sell this product, you will see "Apply to sell" next to the product in the "Add products" feature in Seller Central.

    Honestly, what is the point of Amazon even claiming to have seller support in the first place ? Its just ridiculous.

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    URGENT: Brand Name on ASINs Changed over night – Amazon Support Not Taking Action
    by Seller_fLJ3Hdgrt17Ze
    Amazon replied

    Hello @ Moderator-Team & fellow sellers,

    @Seller_gAhPNiLrkfTcr @Seller_XUNeUuvrQDpgP @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_j9Bd91CW3ZVpr @Seller_fgtTzyHQfOM1x @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4

    I hope you're all well. I'm reaching out here for urgent help, as we've not been able to get proper resolution through Seller Support despite opening a case.

    📌 Reference Case ID: 11504974952

    We’ve discovered that the brand name on multiple long-standing ASINs has been changed over night . The affected Few ASINs are:

    B07VHV9TJJ

    B07VCM6H14

    B07VFQ69L1

    These listings were originally created and sold under our own registered brand, Smart Classic, and have been active through FBA for several years.

    However, the brand name now showing on the Amazon product detail pages is “YEVZYDC Store” — a name that is not related to us in any way. This change was not made by our team.

    Here are some important facts: In Seller Central, when we click Edit, the brand field is still locked as “Smart Classic.”

    The manufacturer is listed as “Smart Fashion,” which is our company name.

    These ASINs still sit under the Smart Classic parent listing in our catalog.

    We have active FBA inventory in Amazon warehouses for all of them.

    This seems to be a case of listing hijack or backend manipulation, and we are extremely concerned about permanently losing control over our listings and damaging our brand reputation. So far, Seller Support has misunderstood this as a rebranding request — which it absolutely is not.

    The locked brand field (“Smart Classic”)

    The manufacturer name (“Smart Fashion”)

    We kindly request your advice - How can we recover our SKU & continue selling as FBA listing , As we can not create new FBA shipment because new brand name in our listing , last shipment we sent two weeks ago . Now We are not allow to create any new shipment

    We would greatly appreciate any help or escalation support from the Moderator Team or other experienced sellers. Thank you in advance for your time and support. Kind regards,

    Smart Fashion

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    Ungating Has Become a Joke + Automated Rejections, No Accountability
    by Seller_UVoquOERER3FJ
    Amazon replied

    I’ve been trying to get ungated for brands like Marc Jacobs and New Balance for over five weeks now. I’ve sent in multiple applications, opened new cases, and appealed repeatedly. Providing legitimate invoices from trusted distributors that Amazon has already accepted for other categories. In fact, I’ve had at least seven applications approved with the same suppliers before.

    Now I’m dealing with the same problem with Nintendo and Smiski, and it’s just turned into a cycle of automated rejections. I’ve got stock sitting here, losing money, and Amazon is losing out too. The support chat is no help. They just say there’s “no reason” for the rejection. But the invoices are legit, and I can provide tracking numbers, emails, and full supplier details to prove it.

    Honestly, it feels like the staff are under pressure to reject applications instead of reviewing them properly, probably out of fear of approving a fraudulent invoice. That might explain the constant declines, but it doesn’t help genuine sellers like me who are more than willing to provide extra evidence. At this point, the ungating process feels broken. It’s not protecting brands, it’s just punishing sellers and slowing down business. Wheres the REAL help for us amazon sellers - Change for this system is well well well overdue.

    3 votes
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