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Seller_mIRnuhdx7l5sN
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Amazon Keyword Optimisation: Practical Guide 🔍
by Seller_mIRnuhdx7l5sN

Hello everyone,

Keyword optimisation is crucial for your products' visibility on Amazon. Here are some helpful tips on this topic:

1. Amazon-specific keywords • Strategies that work for Google aren't necessarily suited for Amazon

Concrete example:

On Google: "how to choose a coffee machine"

On Amazon: "De'Longhi automatic coffee machine"

Tip: use Amazon's auto-suggestion feature. Type "coffee" and note the suggestions - this is what your customers are actually searching for

2. Relevance above all • Choose keywords that truly match your product listing. Avoid irrelevant or subjective keywords, even if they have high search volumes. Focus instead on search terms that exactly match your target customers' demand and needs to increase your relevance.

For a Moka pot:

✓ Relevant: "stovetop espresso maker 6 cup", "moka express aluminium", "gas hob coffee maker"

× Avoid: "best coffee maker in the world", "cheap coffee maker", "coffee machine" (if you're selling a moka pot)

Product title requirements and guidelines

3. Strategic keyword placement • There's no need to insert the same keywords multiple times. The most important keywords should already appear in the title, while other keywords can be integrated into the product description.

✓ Example: "Bialetti Moka Express 6 Cup Stovetop Coffee Maker Aluminium Gas Hob Compatible"

× Avoid: "Coffee Maker Bialetti Coffee Pot Moka Coffee Maker 6 Cup Express" (unnecessary repetitions that waste available space)

4. Search Terms • Additional keywords, which customers don't see, can be placed in search terms. Ensure you don't exceed the maximum of 250 bytes. To best use the byte count, you can avoid punctuation and filler words.

✓ Example: "moka pot stovetop espresso maker strong coffee morning breakfast 6 cup aluminium"

× Avoid: "The best stovetop coffee maker, for making good coffee, ideal for mornings" (articles, punctuation and complete phrases waste space)

Use search terms effectively

5. Monitoring and optimisation • Regularly check your keywords' performance and replace them with new ones if necessary, in case they're not performing well.

Evolution example:

  • Month 1: "stovetop coffee maker" → Result: many clicks but few sales
  • Month 2: "induction stovetop coffee maker" → Result: fewer clicks but better conversion rate

Questions for the community:

  • Do you use specific tools for your keyword research?
  • What optimisation frequency do you find most effective?

Please indicate if you find this content helpful with a vote (👍 or 👎) or by sharing your experience in the comments.

Regards, Ezra!

13 votes
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Customer reviews not showing
by Seller_XzuYzSbfD74kq

I actually can't believe this - So amazon support keeps auto closing my issue without resolving, says "if we've misunderstood follow this link, which just takes me to the dashboard and I essentially have to re create a case, only for it to be auto shut down and I have to repeat the cycle. Frustrating beyond belief.

Case: 10966579772

Case: 10966516182

The issue:

I've been told by my product community that they are posting reviews and they are not showing up - As a new seller, reviews are so important. Can someone please help me resolve this as I've had several customers complain to me saying they want to show their support because they love the product, they've left great reviews, but they're not showing and they feel this is a problem.

Thanks

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2 replies
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How to get % discount visible on product listing
by Seller_m9Pdb6MYHeNI3

Hi,

I have recently added my own branded product to fba. I have launched with it at half price.

The product listing is not showing the discount so people don't know that it is heavily discounted. i.e My rrp is £29.99, my listing price is £14.99. The rrp isn't shown on the listing and the % price difference between the rrp and the sale price also isn't shown.

I have also tried putting the product in an actaul sale and that didn't seem to work either.

Can anybody please tell me what I'm missing, and guide me through how to get the % discount visible on the listing. Thank you.

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1 reply
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Amazon Keeps Changing a Size to 'One Size'
by Seller_xTwV22UFjF2j7

Hi all,

Basically Amazon is changing our sizing values from '20mm' to 'One Size.' So, for example, if we were to sell spanners in 18mm, 20mm, 22mm etc, Amazon will change that to 18mm, ONE SIZE, 22mm.

As you can imagine, in this case 'One size' is a completely misleading value.

This has happened across many listings. We have sole control over the listings, they're our own products and no third party is doing this. It only seems to affect anything with a '20mm' sizing option.

This is an ongoing issue we've been having for over a year now. Seller support has been less than helpful whenever we have raised a case on it. They dish out random copy/paste replies.

We have uploaded dozens of flat files to correct it but nothing has worked. What's worse is that Amazon makes this change both instantly (once the listing has gone live) or it will wait a few months and suddenly decide to do it so it's something we constantly need to check up on.

Can anyone like @Seller_z3k8APxGfbQEK @Seller_XUNeUuvrQDpgP @Seller_ZyGdB49sb7An4 chime in and help us get some support on this issue please?

Here is one of the seller support cases: 10803620332

Many thanks

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2 replies
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Seller_nXrmtrWLfJULN
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WEEE in Germany
by Seller_nXrmtrWLfJULN
Amazon replied

We keep getting notifications about this.

Since Brexit I stopped selling in Europe.

The notifications states "If you don't want to continue selling EEE on Amazon.de, you can remove your EEE listings via the Manage Inventory dashboard."

I have tried deleting the listings on Germany many, many times but they keep popping back up.

Why?

I have PAN EU and EFN disabled. Also put Germany and all other countries, except UK, on holiday mode.

What am I missing?

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3 replies
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Request approval for a simple CD
by Seller_y4dsOrBpPSq9A

I've been selling books cds on Amazon since late 90's but now I'm using the phone app I often get told to request approval for a seemingly mundane item such as a CD! Having followed the process which involve signing in again and entering a texted number I'm often told there's an error! If I do manage to get permission, I return to list and am told I need to request approval again!

All this and they're not shy in taking a bite from my earnings, if I could find an alternative to Amazon for rare books and CDs etc, I'd have gone years ago!

Any advice or suggestions regarding the above would be gratefully received

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Seller Support has no purpose.
by Seller_QIMWRIIsqJQai

I’m beyond frustrated with Amazon Seller Support. As a seller, I’ve found myself jumping through hoops, re-explaining the same issues over and over, and being asked for information that they already have. It's an endless cycle of redundant requests, and it’s seriously damaging both my patience and my business.

I’ve gone through countless cases, all of which have yet to be resolved. No matter how many times I’ve provided clear explanations or backed up my concerns with evidence, nothing has improved. It feels like no one is actually reading or understanding my cases, and no one seems to take responsibility for addressing the issues.

To make matters worse, every time I reach out, I'm asked for more details that they've already seen in previous correspondence. It’s beyond frustrating when you’ve already supplied everything needed for a solution, yet they're asking for it again and again as if nothing’s been done.

This whole process is a colossal waste of time. The back-and-forth never seems to get anywhere, and after all these hours spent trying to resolve issues that should be simple, I feel like I'm getting absolutely nowhere. All the stress and frustration has caused my blood pressure to rise – so hey, maybe I’ll be helping GlaxoSmithKline's stock price rise, at least.

In the end, I’ve learned that Amazon Seller Support is essentially a black hole where problems go to die. If anyone out there has any real advice or tips on how to actually get things done with Seller Support, I’m all ears. Until then, it feels like we’re just spinning in circles.

68 votes
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Why does everything now need approval?
by Seller_U2K2GHyMyP6e3

I’ve sold second hand video games on Amazon for years and increasingly now I need approval for my ASINS.

The evidence needed is that not only I bought from a wholesaler, but that I’ve bought in bulk. I do not purchase my items this way. I can appreciate that for NEW items, but it won’t even let me list in used or collectable?

This is rediculous. Why are Amazon preventing me listing this way more and more. I’m a small seller, but everything is genuine.

Thanks

1 vote
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11 replies
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Cannot delete listings
by Seller_IiLCzWNcEixPU
Amazon replied

Anyone had a similar issue?

In all my marketplaces I have a load of inactive listings which I wish to delete entirely, many of them are old violations and products anyway and I dont even know why or how they resurfaced.

I've tried everything. Making inventory Zero and manually deleting them. Using a feed file to delete them. Using an inventory loader and putting 'X' in the add-delete box. Everything. Feed files are always successful but they simply do not delete and the products stay in my inventory.

Seller support are no help at all and its driving me nuts, one marketplace has 42 odd inactive listings which need to be deleted alone, and I am stuck trying to explain my issue to them over and over again and being understood as much as talking to a potato.

Any insight anyone has would be helpful (tenfold as compared to SS responses anyway i'm sure) if this has happened to anyone?

There has got to be a way to delete them. Its going to impact my account for sure and I highly doubt Amazon will take any responsibility.

@Seller_gAhPNiLrkfTcr @Seller_mIRnuhdx7l5sN @Seller_z3k8APxGfbQEK

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15 replies
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Need Advice on Video Upload Rejection - Amazon
by Seller_fLJ3Hdgrt17Ze

Dear all,

I’m looking for some advice on how to successfully upload a video to Amazon. I recently created a video using Amazon's advertising tool for one of our own brand products, but unfortunately, the video was rejected for the following reason:

The video provides medical advice, negatively refers to professional medical advice, or makes false medical claims.

I couldn’t find anything related to professional medical advice in the listing or the video itself. The product is a seagrass basket, so I’m really puzzled as to why it was flagged for this issue.

I’ve already opened a case, but as you might expect, the support I received wasn’t very helpful (not that I was expecting much). I’m hoping someone here has experienced a similar issue or can offer some advice on how to move forward with this.

I really need some help here, so any guidance would be greatly appreciated!

Thank you all in advance!

Kind Regards Smart Fashion

NOTE : I’m very aware that this is a seller forum, not Seller Support (which, as many of us know, doesn’t really offer much help & why we are end up here for help ).

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5 replies
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Pls pls pls help! Someone!
by Seller_KzFy77XsIOHz2
Amazon replied

am I the only seller that has been through this? Overnight all my images from each and every one of my listings had been deleted and all the parent asin have been deleted and I am left with all only just child asin. So no images and only left. Even if I upload an image on the listing, I don’t know which image to upload because I’m not sure which image was there originally customer service has not been helpful getting copy and answers and I get customer service reading from a screen on the has anybody been through this? What is the solution? Please can somebody help? I have managed to edit 10 listings and manually put the variations back but it took me almost 6 hours just for 10 listings. Is there an easier way to do this? Can anybody tag the moderator here? I don’t know how to do this.

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2 votes
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4 replies
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