Get over £42K in potential incentives when you start selling with Amazon. Learn how
Get over £42K in potential incentives when you start selling with Amazon. Learn how
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    ✨ Widget Wonderland: Meet Your Shiny New Upgrade! ✨
    by Seller_l7Jtck9jxnEA0

    Hello sellers!

    Have you ever upgraded your products and wondered how to let your customers know how to find your new and improved version of your product? We have a tool for you to do just that with the Newer Version Widget tool!

    Did you know Sellers who properly implement the Newer Version Widget typically see:

    * 20-30% reduction in lost sales when older versions stock out

    * 15-25% click-through rate to newer versions

    * Increased average order value when customers opt for newer models

    * Reduced customer service inquiries about product versions

    With peak shopping season approaching, now is the perfect time to optimize your product listings with the Newer Version Widget. This powerful tool can help drive holiday sales by connecting customers with your latest products. Let's dive into when and how to use it effectively. When you release an updated version of a product, Amazon can add a link on your older product's detail page that redirects customers to your newer model.

    This is especially valuable when:

    * Your older version is out of stock or running low on stock

    * You've discontinued the previous model and your new model is the exact same item, but with improved features

    * You want to highlight your latest product improvements

    Pro Tip: Don't wait until your holiday sales are over! Set this up at least 3-4 weeks before major shopping events to ensure everything is working smoothly.

    Key Benefits & ROI Potential 📈

    Immediate Benefits:

    * Reduced Lost Sales: When older versions go out of stock, customers are automatically directed to newer options

    * Higher Conversion Rates: Typically 15-25% of viewers who click the newer version widget convert to the new product

    * Improved Customer Experience: Shoppers easily find the latest versions without manual searching

    * Better Inventory Management: Helps phase out older models while introducing new ones

    Long-Term Benefits:

    * Enhanced Brand Loyalty: Customers appreciate being informed about newest versions

    * Reduced Marketing Costs: Automatic product discovery reduces promotional needs

    * Improved Product Lifecycle Management: Smoother transitions between product generations

    * Better Search Performance: New products benefit from established listing traffic

    Eligibility Requirements

    To qualify for a newer model relationship, products must share:

    * Same core function

    * Same quantity

    * Same type

    * Same style

    Important: This is different from variations (like size/color options). Newer version relationships are specifically for updated models of the same product.

    Setting It Up for Success

    1. Navigate to the Newer Version Widget Help page and click on "Adding or removing new model link on detail page"

    2. Follow the submission process for newer version relationships

    3. Ensure both products meet all eligibility requirements

    4. Monitor the relationship once established

    Holiday Strategy Tips 🎄

    * Keep some inventory of older models through December for price-conscious shoppers

    * Highlight holiday-specific benefits of newer versions in product descriptions

    * Consider bundle offers combining old and new versions for gift-giving

    * Use social media to promote your product upgrades during peak shopping times

    Your Turn! We'd love to hear your experiences:

    * Have you used the Newer Version Widget before?

    * What results have you seen?

    * How are you planning to use this feature for holiday sales?

    * Any tips for other sellers on managing product transitions?

    Share your insights below and let's learn from each other! 🌟

    Note: For specific technical questions about your products, please contact Seller Support directly. If you need additional help after they have investigated your issue, please create a new discussion along with your case ID so we can take a look.

    Let's make this holiday season your best yet! 🎉

    Michelle

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    Seller_AlYpsVHv0gj21
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    Books and other media products needing approval
    by Seller_AlYpsVHv0gj21
    Amazon replied

    I make absolutely no apology for posting another thread on this subject. There are at least 6 or 7 threads on the same subject but even though various mods seem to understand the problem nothing is ever done.

    Just to summarize the problem. Sellers of used books , records , CDs etc are being increasingly plagued with a "you need approval to sell this item" type of message. This happens either when trying to list an item for the first time or when the item has already been listed for some time. Used items like books may be on the catalogue for a long time and it is ,to say the least, annoying when you get a message for a book you listed 3 years ago saying it has been removed because approval to list needs to be obtained. I have had 3 books removed just last week. Others have reported many more than this.

    There are several points that need to be urgently addressed .

    1 Why do we need approval to sell second hand media items? Numerous sellers have pointed out that we don't

    2 If we do need approval why do amazon give us a tick list of things that we need which are absolutely impossible to achieve?

    3 When this problem first started 9 or 10 years ago I used to apply for approval without a tick box. If I remember correctly I quickly got a reply from Amazon saying something like " because of your good track record you are approved to sell Penguin books". Why can this system not be reinstated?

    TO AVOID NESTED REPLIES I WOULD BE GRATEFUL IF ALL REPLIES ARE DIRECTED DIRECT TO ME. PLEASE KEEP REPLIES SHORT .PREFERABLY JUST SOMETHING LIKE "AGREE" AND PLEASE PUT IN MORE MOD NAMES. THE MORE MODS THAT SEE IT THE BETTER

    @Seller_8hQgfj6OVZYse

    @Seller_GEZPMc4CeQfh6

    12 votes
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    Seller_tRuvBEHDedp4q
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    How has the title for my product changed and im unable to change it back?
    by Seller_tRuvBEHDedp4q
    Amazon replied

    So I sell a product that did have this title::

    Groovy Harry Potter Slytherin Women’s Bathrobe One Size

    But it has now changed to this:

    Groovy Uk Women's Groovy-slytherin-womens-bathrobe Groovy UK Ltd Harry Potter Titans Vynil Figure The Winter Is Here X18, Black/Green, One Size UK

    It’s full of errors, makes no sense at all, does not even conform to Amazon policy on Titles - yet when I try and change it back to correct I am told only brand owner can authorise the change. Well good luck with that as 1. Groovy never registered as a brand with Amazon, 2. Groovy never listed an item themselves, only via third party authorised re-sellers and 3. Groovy is no more - the company folded a year ago!! I still have some Groovy stock and just selling it through.

    But how on earth was someone able to change the title like that in the first place??

    Honestly it is just so frustrating.

    6 votes
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    Seller_fLJ3Hdgrt17Ze
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    3rd Brand Hijacking in 5 Weeks — Requesting Immediate Amazon Investigation
    by Seller_fLJ3Hdgrt17Ze
    Amazon replied

    Hello every One

    I’m reaching out for urgent advice from fellow sellers and moderators. @Seller_gAhPNiLrkfTcr @Seller_XUNeUuvrQDpgP @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_j9Bd91CW3ZVpr @Seller_fgtTzyHQfOM1x @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR

    This is the third time within five weeks that this issue has occurred. After 15 years of selling on Amazon, these repeated brand hijackings, ransom-related messages, rising fees, and constant policy changes have made it extremely difficult to continue.

    Before we make a final decision about leaving the platform,

    we’re sincerely asking for guidance on how to handle this situation or escalate it to the proper department for investigation.

    We are facing a repeated brand hijacking issue on our listings under our approved brand Smart Classic (Catalogue Authorization ID: 7987543722).

    Here’s what has been happening:

    Our ASINs were first hijacked and changed to YEVZYDC Store. After notifying Amazon and raising a case, the brand name was restored.

    A few weeks later, the same issue happened again — this time changed to GRTLPOK Store. Once again, Amazon restored it after a case.

    Now, the brand name has been changed again to GRTLPOK Store.

    What’s even more disturbing is that one of our managers is receiving WhatsApp messages and ransom demands from individuals claiming they can “fix” the brand name issue.

    As an employer, we cannot instruct our employee to switch off their phone completely, and this situation is causing significant distress. The employee has expressed a desire to leave the job due to the continuous disturbance and lack of personal boundaries.

    We already have an open case (ID: 11599059532). The support response mentioned that restrictions are placed “to protect customers and maintain trust,” but this doesn’t address the hijacking or ransom issue.

    We have all items tagged and ready to send to FBA, but shipment creation is now blocked. We have been selling these ASINs for a long time, and they’re still in FBA stock under our brand.

    Has anyone faced a similar situation, or can anyone advise how to escalate this effectively within Amazon?

    We are loyal Amazon sellers and want to resolve this issue properly, but this situation is becoming unsustainable.

    Any guidance or suggestions would be greatly appreciated.

    Thank you,

    Smart Fashion

    13 votes
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    Seller_URlcuoVFjy2MW
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    handmade reclassification
    by Seller_URlcuoVFjy2MW
    Amazon replied

    I'm a UK handmade seller, I primarily sell personalised greeting cards. I keep downloading my category listing spreadsheet every week or so as requested, and I'm still on 'GUILD_HOME'. Nothing seems to have changed. Have any UK handmade sellers had anything happen to their listings yet?

    Am a bit concerned, as we're coming to Christmas, and obviously, I want to make sure I've got everything right in time to maximise sales.

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    Hundreds of USED books listings removed or deactivated, Amazon mistakenly citing approval required
    by Seller_HCph2MFaxR6dG

    @Seller_YeWcEeTwlVO93 or anyone please.

    I woke up to an email from Amazon saying they have had 38 of our listings removed due to requiring approval for selling. We are in the used books category and have never had to ask or been required for approval for listing used books in the 8 years we’ve been on the platform. Obviously, this is an issue, but only the first one. There are two more related and just as serious.

    Upon checking on our Seller Central pages, it turns out hundreds of listings have been made inactive for said approval requirement instead of just the 38. It seems to also be increasing.

    Furthermore, on checking many of the affected listings, upon clicking the ‘address issue’ button, they show that we have approval to sell.

    Please could someone look into this as it seems like a bot or faulty algorithm is on the loose, resulting in the deactivation of hundreds of listings for us, which will obviously may translate to hundreds of thousands if many others are or become affected.

    Thanks.

    3 votes
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    Brand gating is nightmare
    by Seller_NSCp3XooQiIUZ
    Amazon replied

    I'm sick and tired of this brand un-gating team. I'm hitting my head to the wall.

    Can someone please explain the Amazon brand gating team that, once you pay the proforma, invoice is generated.

    I have uploaded the invoice 6 times and every time rejected by different person giving different reason.

    1st person said - couldn't pass review

    2nd person said- file name doesn't look genuine (I don't create the name, Each supplier have their own way or system generated invoice invoice with name and the number. Just downloaded from my email and uploaded)

    3rd person said - couldn't verify the transaction. (Please educate your self, also please see how amazon provide invoices, not all invoices has bank details showing .

    I have also mentioned that Brand gating team can also verify with the supplier if they have any doubt.

    Keep rejecting, Brand gating team, Please do your job properly and pay attention to details.

    4 votes
    1 vote
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    Understanding Amazon's Selling Restrictions
    by Seller_XUNeUuvrQDpgP
    Amazon replied

    Hello sellers,

    We have been seeing a lot of threads where sellers are reporting increased cases of initial selling authorization denials and existing authorization revocations. Let´s dive into this:

    Selling on Amazon comes with great opportunities, but also important responsibilities. One key aspect you need to understand is Amazon's product selling restrictions. Let's break down what these restrictions mean for your business and how to navigate them successfully.

    What Are Amazon's Selling Restrictions?

    Amazon implements selling restrictions to protect customers and maintain trust in the marketplace. These restrictions ensure that products sold are:

    • Safe for customers
    • Authentic and genuine
    • Compliant with local regulations
    • Meeting Amazon's quality standards

    Types of Restrictions

    Restrictions can apply at multiple levels:

    • Individual ASINs
    • Specific brands
    • Entire categories
    • Sub-categories
    • Brands within certain categories

    Note: Some products may have multiple layers of restrictions, requiring separate approvals for each level.

    How to Check if You Need Approval

    1. Log into Seller Central
    2. Go to "Add a Product"
    3. Click "Show limitations"
    4. Review any restrictions or requirements listed

    The Approval Process

    If you discover you need approval to sell a product:

    1. Submit an application through Seller Central
    2. Provide required documentation, which may include:
    • Purchase invoices from manufacturers or authorized distributors
    • Product photos
    • Compliance certificates
    • Safety documentation
    • Other category-specific requirements

    Important: Not all restricted products accept applications. If you see "Your account does not qualify" or there's no "Apply to sell" option, that restriction cannot be lifted at this time.

    Managing Ongoing Restrictions

    Keep in mind that:

    • Restrictions can change over time
    • Previously approved products may become restricted
    • New documentation may be required periodically
    • Performance issues can affect your ability to sell restricted products

    What If Your Application Is Declined?

    If your application is declined, you can:

    1. Review the rejection reason carefully
    2. Gather new or additional documentation
    3. Submit a new application when ready
    4. Monitor for any changes in restrictions

    Pro Tip: Keep detailed records of all your approval documentation, as you may need to reference them later.

    Best Practices for Success

    1. Research restrictions before sourcing products
    2. Maintain high-quality documentation
    3. Stay informed about category requirements
    4. Monitor your account health regularly
    5. Keep records of all approvals and documentation

    Remember: Amazon Selling Partner Support cannot provide additional information about certain restriction decisions. The best approach is to monitor the categories you're interested in and watch for changes in restrictions over time.

    Selling Applications FAQ

    6 votes
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