Welcome to the final week of our Ask Amazon series — and we're finishing on a high note. Next Wednesday, 29th July, we're hosting aLIVE Ask Amazon Q&A where you can get your Account Health questions answered directly by the Amazon team.

Whether you're just starting out or have been selling for years, understanding your Account Health Dashboard is one of the most valuable things you can do to safeguard your business. Let's break it down.

Best Practices for Navigating Your Account Health Dashboard

Your Account Health Dashboard (AHD) is your central hub for understanding how Amazon views your account. Here's how to use it effectively:

• Check it regularly — Make it part of your daily routine. Navigate to Performance > Account Health in Seller Central to see your current standing at a glance.
• Understand your Account Health Rating (AHR) — The AHR is a color-coded numerical score that ranges from 0 to 1,000 and provides near real-time status of your account's health, letting you know if your selling account in a particular store is at risk of deactivation
• Address violations promptly — When you see a notification, respond within 24 hours. The faster you act, the less impact on your account.
• Monitor all sections — Pay attention to Product Policy Compliance, Shipping Performance, and Customer Service metrics. Each one contributes to your overall health.

📺 Seller University Resources:

• Account Health Overview— Learn the key metrics and tips for maintaining a healthy account
• Account Health Assurance Programme — Understand eligibility, enrolment, and how this programme protects you

Top tip: Make checking your Account Health Dashboard part of your daily routine. Addressing issues within 24 hours of receiving a notification can prevent them from escalating to account-level enforcement.

Staying Compliant with Amazon's Policies

Policy compliance isn't just about avoiding violations — it's about building a sustainable business. Here are the key areas to keep on your radar:

1. Product authenticity & condition — Ensure your listings accurately represent what customers receive
2. Intellectual property — Respect trade marks, copyrights, and brand protections. If you receive a violation notice, respond with a clear Plan of Action
3. Customer reviews — Never manipulate reviews. Focus on delivering great experiences that earn organic feedback
4. Restricted products — Verify your products aren't in restricted categories before listing

📺 Seller University Resources:

• Overview of Amazon Selling Policies — Quick overview of key policies and how non-compliance impacts your account
• Best Practices for Reviews and Ratings — Deliver great customer experiences from listing to post-purchase
• Comply with Amazon's Intellectual Property Policy — Create compliant listings and respond to IP violation notifications

💬 LET'S TALK — Engagement Corner

We want to hear from YOU before the live event:

• What's your number one Account Health challenge right now?
• Have you used Account Health Assurance? What was your experience?
• What's one habit that helps you stay on top of policy compliance?

Pop your answers below — your questions may be featured during the 29th July Ask Amazon LIVE session! The team will be reviewing submissions in advance, so the earlier you post, the better your chances of getting a direct response.

👉 Ask Amazon Live Event — Mark your calendar for next Wednesday!

Welcome back to our How to Sell on Amazon 100 – A Learning Journey series! This is Week 2 of 4, and today we're diving into one of the most important decisions you'll make as a seller: how to get your products to customers.

If you missed Week 1, catch up here: How to Sell on Amazon 100 – A Learning Journey!

FBA vs. FBM — Understanding Your Options

Every seller's business is unique, and Amazon gives you flexibility in how you fulfil orders:

• Fulfilment by Amazon (FBA): You send inventory to Amazon's fulfilment centres. Amazon picks, packs, dispatches, and handles customer service and returns. Your products become Prime-eligible.
• Fulfilment by Merchant (FBM): You store inventory and dispatch directly to customers yourself. You control the entire fulfilment process and maintain your own shipping standards.

Not sure which path suits your business? These Seller University modules break it down:

1. Choose your fulfilment method — Overview of FBA, AWD, FBM, and MCF options
2. Is FBA right for you? — Eligibility, Revenue Calculator walkthrough, and decision checklist
3. Intro to Fulfilment by Merchant (FBM) — Performance standards, Seller Fulfilled Prime, and setup

How FBA Works and When It Makes Sense

FBA can be transformative if you want to scale without managing logistics. Amazon handles the heavy lifting — quite literally. Here's where to learn more:

• Intro to Fulfilment by Amazon (FBA) — How FBA works and tools to manage your business
• FBA benefits and costs — Key benefits and where to find fee details
• FBA product eligibility — Check if your products qualify

Shipping Settings & Getting Products to Customers

Once you've chosen FBA, you'll use the Send to Amazon workflow to ship inventory to fulfilment centres. Here's how to get started:

• Send your first FBA shipment— Step-by-step guidance
• Intro to Send to Amazon — The 5-step shipment creation process
• FBA capacity limits — IPI score, Capacity Monitor, and reservation fees

Choosing the Right Fulfilment Strategy

The best strategy depends on your product type, volume, and business goals. Use these tools to make informed decisions:

• Estimate core selling and FBA fees — Revenue Calculator, Fee Preview Report, and more
• FBA services overview — Amazon Partnered Carriers, MCF, FBA Prep, and more

💡 Top Tip: Many successful UK sellers use a hybrid approach — FBA for fast-moving products and FBM for oversized or slow-moving items. Run the numbers with the Revenue Calculator before committing!

📚 Seller Central Resource Links (UK)

1. Choose your fulfilment method
2. Is FBA right for you?
3. Intro to Fulfilment by Merchant (FBM)
4. Send your first FBA shipment
5. Estimate core selling and FBA fees

💬 OVER TO YOU — LET'S HEAR FROM THE COMMUNITY!

We'd love to hear from you! Leave a comment below and share:

• 🤔 Are you currently using FBA, FBM, or a combination of both? What influenced your decision?

• 💡 What's one piece of advice you'd offer a new seller about fulfilment?

• ❓ What fulfilment questions would you like answered at our Ask Amazon LIVE event at the end of the month?

• 👉 Submit your questions now so our team can address them during the live session!

📅 Coming Up Next: Week 3 continues our learning journey — stay tuned! And don't forget to join us for the Ask Amazon LIVE Q&A at the end of the month where you can get your fulfilment questions answered directly by the Amazon team.

See you in the comments! 🚀

Hi Sellers,

Welcome to Week 3 of our How to Sell on Amazon series! If you've been following along, you'll know we've been building your selling foundations step by step — and this week, we're tackling one of the most valuable tools available to you: Amazon Brand Registry and the brand-building features it unlocks.

Whether you've already registered a trade mark with the UK Intellectual Property Office or you're still considering it, this post will walk you through what Brand Registry offers and how to make the most of it.

📌 This is part of a 4-week series leading up to our live Ask Amazon event on July 29th. Save your spot and submit questions here: 🎓 Ask Amazon Monthly Series: How to Sell on Amazon 100 - July 29th

Why Brand Registry Matters

Brand Registry is a free programme that gives you access to powerful tools for protecting your intellectual property and enhancing your product listings. Once enrolled, you can:

• Access A+ Content, Sponsored Brands, and your own Brand Store
• Use Report a Violation to flag IP infringements
• Leverage Project Zero to self-service remove counterfeit listings
• Unlock Vine for authentic customer reviews

To enrol, you'll need a pending or registered trade mark. If you haven't started that process, Amazon's IP Accelerator can connect you with vetted legal firms to get things moving.

🎥 Seller University — Getting Started with Brand Registry:

• Prepare to enrol in Amazon Brand Registry
• Amazon Brand Registry application guide
• Benefits of enrolling in Amazon Brand Registry
• Enrol your brand in Amazon Brand Registry

Standing Out with A+ Content & Brand Stores

Once you're enrolled, A+ Content lets you transform your product detail pages with rich imagery, comparison charts, and brand storytelling. Premium A+ is now available to all brand owners at no additional cost — including interactive modules, video, and carousel features.

Your Brand Store acts as your own multi-page shopping destination on Amazon. You can drive external traffic to it, showcase your full catalogue, and track performance through Store Insights.

🎥 Seller University — A+ Content & Stores:

• Intro to A+ Content
• Add A+ Content to your listings
• How to set up your Brand Store
• How to improve your Brand Store design
• Amazon Stores

Protecting Your Brand & IP

Counterfeit products and listing hijackers are a genuine concern for UK brand owners. Brand Registry gives you access to:

• Report a Violation — search for and report suspected IP infringements directly
• Project Zero — self-service removal of counterfeit listings with automated protections
• Transparency — item-level authentication using unique codes on every unit

🎥 Seller University — Brand Protection:

• Block counterfeits with Project Zero
• Brand Registry: Report a violation overview

Bonus: Build Trust with Amazon Vine

Once enrolled in Brand Registry, you can use the Vine programme to get authentic reviews from trusted reviewers — particularly helpful when launching new products in the UK marketplace.

🎥 Drive traffic with Amazon Vine customer reviews

💬 YOUR BRAND STORY MATTERS!

We'd love to hear from you:

• Have you enrolled in Brand Registry? What was your experience like — any tips for sellers just starting the process?
• If you're using A+ Content or a Brand Store, what's made the biggest difference to your conversions?
• What's your biggest challenge when it comes to protecting your brand on Amazon?

Drop your thoughts below — your experience could help a fellow seller take the next step. And don't forget to join us on July 29th for our live Ask Amazon session where you can put your brand-building questions directly to the team!

👉 Save your spot for the July 29th Ask Amazon event

Hello Sellers,

We've got something exciting lined up for you! Whether you've just launched your first product or you're still figuring out where to start, we're here to help you build a strong foundation. This July, we're launching an exclusive Ask Amazon education series right here in the New Seller Community — designed specifically for you.

What's Happening This Month?

We've partnered with Seller University to bring you a four-week educational series covering the fundamentals of selling on Amazon. Consider this your How to Sell on Amazon 100 — a structured learning journey to help you go from getting started to growing with confidence.

Your Go-To Resource: Seller University

Think of Seller University as your learning hub for everything we'll cover in this "How to Sell on Amazon 100" series. It's Amazon's free educational resource packed with thousands of videos, step-by-step guides, and downloadable content spanning 125+ topics — built to help you learn at your own pace, in whatever style works best for you. Every weekly topic in this series is powered by Seller University content, so whether you're following along live or catching up later, you'll always have resources at your fingertips to revisit and build on as your business grows.

Want to get ahead? Watch this quick Introduction to Seller University video to learn how to navigate the platform and get the most out of this series. Here's how it all breaks down:

Week 1 (July 1): Listing Creation (101)

• Optimising titles, bullet points, images, and descriptions
• Understanding keywords and search relevance
• Common listing mistakes new sellers make (and how to avoid them)

Week 2 (July 7): Fulfilment Options (102)

• FBA vs. FBM — understanding your options
• Shipping settings, inventory planning, and getting products to customers
• Choosing the right fulfilment strategy for your business

Week 3 (July 14): Brand Building (103)

• Understanding the Benefits of Amazon Brand Registry
• Building your brand presence on Amazon
• A+ Content and Brand Stores — standing out from the competition
• Protecting your brand and intellectual property

Week 4 (July 21 and July 23): Account Health (104) & Growing Your Business (105)

• Best Practices for Navigating your Account Health Dashboard
• Staying compliant with Amazon's policies
• Scaling your business — when and how to expand
• Planning for long-term growth on Amazon

Here's What You Can Expect

📚 Educational Posts — 1 post per week with actionable guides, best practices, and step-by-step walkthroughs on each weekly topic

🎥 Seller University Video Links — Each post will be enhanced with curated Seller University video content so you can learn at your own pace

🤝 Community Discussion — Ask questions directly on each thread and engage with fellow new sellers going through the same journey

️📅 Live Ask Amazon Event (July 29th) — A full-day event where you can get your questions answered in real time

🎓 Evergreen Resource — All content stays live permanently, so you can revisit anytime as your business grows

Why This Series Matters

Starting a business on Amazon can feel overwhelming — there's a lot to learn, and it's not always clear where to begin. This series gives you a clear, structured path through the most important fundamentals, powered by Seller University's expert content and delivered in a format where you can ask questions and get real answers.

This is exclusive to the New Seller Community — built for sellers like you who are just getting started and want to do it right.

One more thing — don't miss the live finale:

Mark Your Calendar

July 29th | 8:00 AM – 5:00 PM BST — Ask Amazon Event: How to Sell on Amazon 100 with Seller University Experts. Bring all your questions from the series and get answers in real time.

Class is (Almost) in Session

Over the next four weeks, we'll be posting educational content right here in the New Seller Community. While you wait for Week 1, get started now with this Seller University video — a quick intro to selling on Amazon.

Then jump into the comments! What's your biggest challenge as a new seller? Which topic are you most excited about? Let us know — we're building this series with you in mind.