Hello Sellers,

Prime Day returns this June, and we're dedicating the entire month of May to helping you prepare. Our Ask Amazon series this month is focused entirely on Prime Day readiness, covering the topics you've told us matter most.

🗓️ Save the Date: Join our Ask Amazon session on May 27th - Amazon partner teams will be answering your Prime Day readiness questions across Ads, Listings, Returns, and more.

Prime Day is one of the biggest sales events of the year — and your product listings are your shopfront. A well-crafted listing helps customers find your products, understand what you're selling, and feel confident clicking "Add to Basket."

In this 3-part series, we'll walk you through listing creation, optimisation, and how to use AI tools to take your listings to the next level ahead of Prime Day.

Let's start with the foundation: creating a strong listing from the ground up.

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📝 Product Titles

Your title is the first thing customers see. Keep it clear, concise, and informative.

• Titles must not exceed 200 characters (including spaces), though aiming for 80 characters or fewer is recommended for better readability
• Don't include promotional phrases such as "free shipping" or "100% quality guaranteed"
• Avoid restricted special characters (!, $, ?, _, {, }, ^, ¬, ¦)
• Don't repeat the same word more than twice
• Include the minimum information needed to clearly identify your product (brand, product type, key differentiator)
• Capitalise the first letter of each word, but not conjunctions, articles, or prepositions with fewer than five letters

Full guide: Product Title Requirements and Guidelines

🔘 Bullet Points (Key Product Features)

Bullet points are your chance to highlight what makes your product stand out. Think of them as your quick pitch to Prime Day shoppers who are browsing quickly.

• Begin each bullet with a capital letter
• Format as sentence fragments (no end punctuation needed)
• Highlight key features, materials, dimensions, and use cases
• Never include promotional, pricing, or shipping information
• Use all 5 available bullet points — each one is an opportunity

Full guide: Bullet Points Best Practices

📋 Product Attributes

Attributes are the behind-the-scenes details that help Amazon categorise your product and match it to customer searches. The more complete your attributes, the better your discoverability — particularly during high-traffic events.

• Fill in all required and recommended attributes for your category
• Use accurate values — incorrect attributes can lead to suppression
• Review your category-specific style guide for formatting requirements

Full guide: Product Attributes Guide | Product Detail Page Rules

📸 Product Images

Images are often the deciding factor for customers. High-quality images build trust and reduce returns — and during Prime Day, shoppers are making quick decisions.

• MAIN image: Pure white background, product only, no text/logos/watermarks
• Product must fill at least 85% of the image frame
• Images should be 1000 pixels or larger on the longest side to enable zoom
• Use additional images to show different angles, lifestyle use, and key features
• Accepted formats: JPEG (preferred), TIFF, PNG

Full guide: Product Image Requirements

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🚀 Quick Action Checklist

✅ Review all your titles for compliance with the 200-character limit

✅ Ensure each listing has 5 strong bullet points

✅ Complete all required product attributes

✅ Upload high-quality images (1000px+ for zoom)

✅ Check for suppressed listings: Manage all Inventory > View all suppressed listings in Activate listings or click the Listing status filter for a specific type of issue

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Up Next: In Part 2, we'll cover listing optimisation — including search optimisation, product videos, A+ Content, and keywords to help your products get discovered during Prime Day.

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Share Your Approach

Prime Day preparation looks different for every seller. We'd like to hear from you:

• Which listing element are you prioritising first — titles, images, bullet points, or attributes?
• Have you found a suppressed listing during an audit that you caught just in time?
• What's one listing change you made before a past sales event that genuinely made a difference?

Your experience could help another seller get their listings ready. Share below.

Have questions? Comment them below.