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よくある質問

セラーフォーラムやディスカッションへの参加方法などに関する詳細はこちら

レビューガイドライン

オープンで安全な環境を維持するためのヒント

リリースノート

出品者フォーラムの改善により、最新情報を常に更新できます。

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📊 UK Sellers: What's Your Biggest Listing Challenge Right Now?

投稿者：Seller_xkwDczt8sPSmx

5日前

Hello Sellers,

Whether you're managing a handful of products or thousands of SKUs, listing issues can quietly eat into your sales. We want to hear directly from you about what's causing the most friction.

Share Your Experience

Which listing issues are taking up most of your time right now — suppressed listings, catalogue conflicts, image rejections, or something else entirely?
Have you found a workaround or tool in Seller Central that's made managing listings easier?
If you could fix one thing about the listing process on Amazon.co.uk, what would it be?

Your responses help us understand where sellers need more support and better resources. Reply with your answers below — the more specific, the more useful for the community.

Helpful Resources

Identify and Fix Listings with Quality Alerts — Identify and fix listing quality issues affecting discoverability and conversions
Product Detail Page Rules — Policies on writing listings and adding detail pages
Add Your Products Using Inventory File Templates — Guide for bulk listing creation and updates
Category, Product and Content Restrictions— Detailed information on restricted products and categories
Contact Seller Support— Request corrections to product detail pages when standard edits aren't working

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最新のアクティビティ2時間前

A-Z Claim has been Granted i have not received my Return Back

投稿者：Seller_MeUK3N1GoaT4G

6日前

An A-Z claim has been granted and the buyer has not even returned my Item. what the hell is this robbery

The worst part is i can't even appeal the A-Z as the option is not available

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最新のアクティビティ2日前

Give your team secure, easy access with passkeys for secondary users

投稿者：News_Amazon

7日前

We’re introducing passkeys as a more secure way to sign in to your Amazon accounts. Passkeys are tied to your device and password manager, making them resistant to phishing attacks while providing a faster sign-in experience for you.

For those who share account access with multiple individuals, we’ve created a simple setup process to ensure that your entire team stays connected.

For security purposes, we don’t support sharing a single sign-in across multiple users. However, when you set up secondary users, each person who needs access to the shared account is able to register their own unique passkey.

To set up secondary users:

Go to Settings and select User Permissions.
Select the desired account for the new user.
Enter the user’s contact information and select Send invitation. The secondary user will need a brand-new email address that has not been used on any Amazon account before.
Repeat for all new users that need to be added.
Request new users to follow the email instructions.

Note: Only users who have registered as secondary users will be able to set up a passkey and sign in separately to the shared account. Once registered, secondary users can sign in and create a passkey.

If you’re already a secondary user, you can create and use a passkey immediately.

Protect your account and enjoy a fast, seamless sign-in experience with phishing-resistant passkeys while keeping your team’s access running smoothly through secondary user accounts. If you haven’t already, set up secondary user roles today to keep your business secure and streamline your sign-in process.

For more information, go to Passkeys Verification and About Passkey.

For a visual walkthrough, go to Secondary User Creation Walkthrough.

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最新のアクティビティ7日前

Purchase multiple labels in Buy Delivery for multiple box orders

投稿者：News_Amazon

1日前

Starting on 14 July 2026, you can purchase multiple labels for single quantity items through Buy Delivery. Each part or piece of your product listing will get its own label and tracking number. When you buy delivery, you’ll select the package count and see consolidated delivery rates.

We’ll create a unique shipment ID for each package, which means we can track your Valid Tracking Rate and on-time delivery rate for every package. This package-level tracking also helps us process A-to-z Guarantee and SAFE-T claims accurately.

Your customers will see individual tracking and delivery dates for each package in their order, giving them clear visibility into when each part will arrive.

For step-by-step instructions on buying delivery labels for multiple boxes, go to Dispatching products with multiple parts.

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最新のアクティビティ1日前

Peak season 2026: Inventory dates, peak fees, deal cutoffs and promotions

投稿者：News_Amazon

2日前

This year, Prime Big Deal Days returns at the same time as last year to kick off the season, followed by Black Friday Week. To help you plan for your busiest season, key details on deals, fees and inventory are provided below, along with additional resources and best practices available in the Q4 peak readiness playbook.

Deal Submissions

The deal submission window is open from now until:

September 23 for Prime Big Deal Days
November 18 for Black Friday Week

We’re also bringing back the early submission discount. Submit your Prime Big Deal Days deals by August 5 and Black Friday Week deals by September 5 to save 30% on the upfront promotion fee.

Promotions Fees and Eligibility

Eligibility requirements for promotions are the same as Prime Day, with one update: Prime Exclusive Discounts now require a minimum product rating of 3.5. Fees for Best Deals, Lightning Deals and Prime Exclusive Discounts will be the same as Prime Day.

United Kingdom:

Upfront fee: £12 per promotion, plus
Variable fee: 0.75% of promotional sales (capped at £600)

Germany:

Upfront fee: €16 per promotion, plus
Variable fee: 0.75% of promotional sales (capped at €1,000)

France, Italy and Spain:

Upfront fee: €10 per promotion, plus
Variable fee: 0.5% of promotional sales (capped at €300)

For more information, go to Deals for events and Price Discounts and events.

Festive Peak Fulfilment Fees

The festive peak fulfilment fee will apply again for selected Fulfilment by Amazon (FBA) orders in the UK and Germany from October 15, 2026, to January 14, 2027.

The festive peak fee applies to the following:

UK: Small and standard parcels, large and extra-large envelopes fulfilled via local FBA and Remote Fulfilment from the EU to the UK. The fee will be an average of £0.12 per parcel item and £0.07 per large and extra-large envelope item.
Germany: Small and standard parcels fulfilled via local and Pan-EU FBA, the European Fulfilment Network and Remote Fulfilment from the UK to the EU, at an average of €0.27 per unit.

The festive peak fulfilment fee won’t apply to oversize, low-price FBA or items delivered to buyers in other EU countries. The 1.5% fuel and logistics-related surcharge will apply on top of festive peak fulfilment fees.

To help you prepare, you can preview the festive peak fulfilment fee now with real-time cost comparisons across fulfilment types in the Revenue Calculator and the FBA Fee Preview report.

To review the detailed fee rates, go to 2026 festive peak fulfilment fee.

Inbound Inventory Dates

To ensure Prime-badge eligibility for your products during this year’s events, make sure that your inventory arrives at our European facilities by the following dates:

September 9, 2026 (September 16 for UK): Prime Big Deal Days
October 21, 2026 (October 28 for UK): Black Friday Week

Capacity Planning

As we enter the year-end shopping season, our fulfilment centre teams will focus on receiving shipments in September and October, then shift to processing customer orders in November and December. This temporary shift ensures faster delivery speeds for customers and maximises your sales potential. During this time, inbound delivery window slots will be limited.

If you’re expecting higher year-end volume, you can also use Capacity Manager to bid for extra space in our fulfilment centres.

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最新のアクティビティ2日前

What's Your Thoughts on Putting Products on a Sale Price?

投稿者：Seller_GK5kQEXpZI6fr

11時間前

We had a sale for 2 weeks where we reduced the price on 22 ASINs. After that we put the prices back to MSRP.

We've now lost the buy box on all these ASINs as Amazon still thinks the "competitive price" is at the reduced sale prices. These products are not being sold anywhere online at the reduced prices.

No idea how long it will take for Amazon to catch up.

Anyone having a similar experience?

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最新のアクティビティ10時間前

🎓 Brand Building 103: Protect & Grow Your Brand on Amazon

投稿者：Seller_t9kvdr2yixQej

1日前

グループ内

Hi Sellers,

Welcome to Week 3 of our How to Sell on Amazon series! If you've been following along, you'll know we've been building your selling foundations step by step — and this week, we're tackling one of the most valuable tools available to you: Amazon Brand Registry and the brand-building features it unlocks.

Whether you've already registered a trade mark with the UK Intellectual Property Office or you're still considering it, this post will walk you through what Brand Registry offers and how to make the most of it.

📌 This is part of a 4-week series leading up to our live Ask Amazon event on July 29th. Save your spot and submit questions here: 🎓 Ask Amazon Monthly Series: How to Sell on Amazon 100 - July 29th

Why Brand Registry Matters

Brand Registry is a free programme that gives you access to powerful tools for protecting your intellectual property and enhancing your product listings. Once enrolled, you can:

Access A+ Content, Sponsored Brands, and your own Brand Store
Use Report a Violation to flag IP infringements
Leverage Project Zero to self-service remove counterfeit listings
Unlock Vine for authentic customer reviews

To enrol, you'll need a pending or registered trade mark. If you haven't started that process, Amazon's IP Accelerator can connect you with vetted legal firms to get things moving.

🎥 Seller University — Getting Started with Brand Registry:

Standing Out with A+ Content & Brand Stores

Once you're enrolled, A+ Content lets you transform your product detail pages with rich imagery, comparison charts, and brand storytelling. Premium A+ is now available to all brand owners at no additional cost — including interactive modules, video, and carousel features.

Your Brand Store acts as your own multi-page shopping destination on Amazon. You can drive external traffic to it, showcase your full catalogue, and track performance through Store Insights.

🎥 Seller University — A+ Content & Stores:

Protecting Your Brand & IP

Counterfeit products and listing hijackers are a genuine concern for UK brand owners. Brand Registry gives you access to:

Report a Violation — search for and report suspected IP infringements directly
Project Zero — self-service removal of counterfeit listings with automated protections
Transparency — item-level authentication using unique codes on every unit

🎥 Seller University — Brand Protection:

Bonus: Build Trust with Amazon Vine

Once enrolled in Brand Registry, you can use the Vine programme to get authentic reviews from trusted reviewers — particularly helpful when launching new products in the UK marketplace.

🎥 Drive traffic with Amazon Vine customer reviews

💬 YOUR BRAND STORY MATTERS!

We'd love to hear from you:

Have you enrolled in Brand Registry? What was your experience like — any tips for sellers just starting the process?
If you're using A+ Content or a Brand Store, what's made the biggest difference to your conversions?
What's your biggest challenge when it comes to protecting your brand on Amazon?

Drop your thoughts below — your experience could help a fellow seller take the next step. And don't forget to join us on July 29th for our live Ask Amazon session where you can put your brand-building questions directly to the team!

👉 Save your spot for the July 29th Ask Amazon event

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最新のアクティビティ1日前

Inventory For Sale

投稿者：Seller_8uZMts4pvTMKH

2日前

I have recently stopped selling on Amazon, not through choice! Leaving me with inventory that I wish to sell. If you are interested in high sales volume products message me.

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最新のアクティビティ1日前