รับแรงจูงใจที่อาจเกิดขึ้นมากกว่า 42K ปอนด์เมื่อคุณเริ่มขายกับ Amazon เรียนรู้วิธี
รับแรงจูงใจที่อาจเกิดขึ้นมากกว่า 42K ปอนด์เมื่อคุณเริ่มขายกับ Amazon เรียนรู้วิธี
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    Counterfeits on Your Listing? Your Brand Protection Options
    โดย Seller_xkwDczt8sPSmx

    Hello Sellers,

    Discovering counterfeit products on your listing is frustrating and potentially damaging to your brand's reputation. This post outlines the tools available to protect your intellectual property on Amazon.co.uk.

    Why this matters for your business

    Counterfeit listings erode customer trust, generate negative reviews on your product pages, and divert sales away from legitimate brand owners. Taking swift, informed action protects both your brand and your customers.

    Step 1: Enrol in Brand Registry

    Amazon Brand Registry is the foundation of brand protection on Amazon. Once enrolled with a registered UK trademark (UKIPO or EUIPO), you gain access to:

    • Report a Violation (RaV) — submit trademark, copyright, or patent infringement complaints directly
    • Automated Brand Protections — machine learning that proactively identifies and removes suspected counterfeit listings
    • A+ Content and Brand Store — enhanced tools to differentiate your brand from imitators

    Step 2: Report violations correctly

    If you identify a listing infringing your intellectual property:

    1. Log in to Brand Registry
    2. Select Report a Violation
    3. Choose the violation type (trademark, copyright, or patent)
    4. Provide the required evidence — ASIN, detailed explanation, and order ID if a test purchase was completed

    Important: Use the word "counterfeit" rather than "unauthorised" in your report to ensure the investigative team takes appropriate action. Your trademark must be registered in the UK to report violations on amazon.co.uk.

    For non-IP issues such as listing hijacking or catalogue abuse, use Report Abuse in Seller Central.

    Step 3: Consider advanced programmes

    • Project Zero — eligible brand owners can remove counterfeit listings instantly without waiting for Amazon review. Requires Brand Registry enrolment and a minimum 90% RaV acceptance rate over the previous 6 months.
    • Transparency — a serialisation programme assigning unique codes to each unit. Amazon scans these codes before shipping; unverified units cannot be sent to customers.

    If your report is rejected

    Do not resubmit the same report. Instead, navigate to Brand Registry Support > Escalate previously submitted issue for a secondary review. Ensure you have provided sufficient evidence, including clear photographs and order documentation.

    Share your experience

    Brand protection requires ongoing vigilance. Your insights could help fellow brand owners:

    • Have you used Report a Violation? What was the outcome?
    • Are you enrolled in Transparency or Project Zero? How has it impacted counterfeit activity on your listings?

    Share your experience below.

    Helpful Resources

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    Brands Declaration of Conformity no longer accepted?
    โดย Seller_EkGoiphKgUnUI

    I check my account health today and there are 52 listings that now require documentation.

    Many of them are branded toys which I have a rep at the distributor who can get me the legitimate dec of conforms for them, but Amazon doesent seem to accept ANY dec of conforms anymore?

    There is no option to upload the dec of conform, only a place where Amazon tells me I can pay to get some testing company to test the products again.

    This is infuryating, as almost every single one of the products, are products that Amazon themselves has been selling - often for many years - without there being any problems. Amazon didn't find any problems when they were selling the products, but now that many may be out of production, and Amazon isnt selling them, it seems like this is what Amazon does, to cull the catalogue, kill sales for products it doesent sell and then those sales will be diverted to products that Amazon does currently sell. Then when Amazon sells out of those products, the situation repeats.

    Can anyone help me to understand whether this is just a lost cause, and that when Amazon stops selling products, each one is a ticking time bomb that will eventually die off, even if the product is perfectly fine, wanted by buyers and there are no issues with it?

    My Ebay store is booming. not because I wanted to sell there, but because of the amount of problems that crop up and I am actively diverted to other selling platforms.

    If we could get some of the mods to help clarify this situation - as its not realistic to expect a third parts seller to spend thousands on product testing for brands that already do this, and that Amazon themselves did not appear to have any issues with for the years they sold that product.

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    £38,551.35+ Withheld Since Nov 2025 Despite Active and Verified Account — Moderator
    โดย Seller_ZaXiNeAYYbCTq
    Amazon replied

    Hello Amazon Community Managers,

    I am requesting an urgent escalation to the appropriate Amazon Payments or Disbursements team.

    Amazon has withheld all disbursements from our Amazon.co.uk seller account since November 2025. The balance was £38,551.35 when our formal complaint was submitted, and proceeds from all new sales are also continuing to be placed into reserve.

    Account details:

    Marketplace: Amazon.co.uk

    Seller ID: 710189747402

    Merchant token: A1MSK4F60XBPDG

    Relevant case IDs: 13044225192, 13060609162, 13111691602

    Funds withheld since: November 2025

    Account status: Active

    Deposit bank account: Verified

    Outstanding compliance requests: None visible

    The account previously underwent an extended KYC review and was reinstated.

    After reinstatement, Amazon Lending was incorrectly associated with our seller account even though our company had not taken the alleged loan. Amazon later investigated and corrected that error. Our deposit bank account is now successfully added and verified.

    Despite this:

    * The account is active and continues to generate sales.

    * No compliance or verification action is outstanding.

    * No reserve reason appears in Performance Notifications, Account Health or the Account Level Reserve section.

    * No release date or transaction-level explanation has been provided.

    * Seller Support repeatedly says the matter has been transferred to an internal or disbursement team, but no substantive response follows.

    * All new seller proceeds continue to be withheld.

    On 2 August 2026, we submitted a formal complaint through the Amazon Payments Services Complaints process. The portal did not issue a complaint reference and only stated that Amazon would respond through the registered email address.

    Could a Community Manager please:

    1. Escalate this case directly to the appropriate Amazon Payments UK or Disbursements team.

    2. Confirm which internal team currently owns the matter.

    3. Confirm whether any action or document remains outstanding from us.

    4. Obtain a written explanation for the 100% reserve.

    5. Provide a definite review and disbursement timeline.

    6. Request immediate release of all undisputed funds.

    This is creating severe and continuing cashflow pressure because Amazon is allowing the account to trade while withholding 100% of both historic and new proceeds.

    We are ready to provide any information genuinely required, but we need a specific owner, explanation and resolution rather than another general instruction to wait or contact Seller Support.

    Thank you.

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    Approved reinstatement never actioned
    โดย Seller_pcQiHOvzfsDtT

    The ASIN was approved for reinstatement in writing on 24 July (case 12940708092), but has never actually been reinstated. Account Health Support confirmed on 31 July that a technical issue is preventing the approved reinstatement from taking effect and escalated it internally. The listing is still inactive and the violation still shows. I'm not seeking a new review — just for the approved decision to be carried out. Can a Community Manager help get this actioned?

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    Account activate
    โดย Seller_hYYPWd4kkJjg7

    Hello everyone and Amazon Moderators,

    We are a well-established consumer electronics manufacturer with decades of history, currently expanding our global B2C channels. Unfortunately, our Amazon UK account was deactivated last April due to identity verification (KYC) issues, and we have been stuck in a loop ever since.

    Whenever I update and submit the requested documents exactly as instructed, they are repeatedly rejected. The system only provides a generic, automated response asking me to re-enter and resubmit the documents without explaining what is wrong or missing.

    We have all our legitimate business and identity documents ready, but this endless loop makes it impossible to know how to fix the issue.

    Has anyone experienced this specific loop and successfully escaped it? Also, if an Amazon Moderator could look into our case and help us get a manual review, it would be greatly appreciated.

    Thank you in advance for your time and support.

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    Seller Verification – Bank statement requested, address confirmed, but no explanation for rejection
    โดย Seller_UBwdVJTNGPQ6k

    Hello Amazon Moderators,

    I am looking for guidance regarding my seller verification case.

    On 2 June 2026, Amazon requested that I submit a business bank statement as part of my identity verification. I submitted the requested document.

    To the best of my understanding, the bank statement satisfied Amazon’s published verification requirements, as it:

    Was an official bank statement issued by my bank.

    Was within the required date range.

    Displayed the account holder/business name.

    Displayed the same business address recorded in Seller Central.

    Displayed the statement date.

    Included the bank’s branding.

    Was submitted as a complete and legible original electronic PDF.

    Matched the information held in my Seller Central Identity Information.

    More recently, Amazon Account Health Support confirmed in writing that the business address recorded in my Seller Central Identity Information matches the address on the documents I submitted.

    This confirms there is no address mismatch.

    Despite this, my verification was still rejected, and I have never been told:

    Which specific document was considered unacceptable.

    Which of the published verification requirements my bank statement allegedly failed to satisfy.

    Whether the issue relates to document authenticity, identity verification, business verification, banking information, or another KYC requirement.

    I fully support Amazon’s verification process and am willing to provide any additional information or complete any further verification if required. However, I cannot resolve an issue when I have not been told what the issue is.

    Could an Amazon moderator please review my case or advise how I can obtain a clear explanation of which specific verification requirement was not met?

    Thank you for your time.

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    ID uploading problems?
    โดย Seller_0R6BAOsiFwZN7

    Has anyone else had their Amazon seller account deactivated recently? Mine has been deactivated for almost 4 weeks now, because Amazon claims that my uploaded ID documents (required under EU legislation....sure, we are not in the EU anymore!!) are not valid. I've contacted seller support and have been told that my case will be manually reviewed. Meanwhile,I can't sell anything and Amazon are holding my sales money! Nightmare days...anyone else have this same EU identification problem??

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    OTDR. Are my metrics going to get hit for 2 late deliveries due to building being unaccessible??
    โดย Seller_q02IFWVcXV5xc

    I had a order a few days ago with a 2 day delivery option paid for,

    It was ordered on thursday,I posted it on thursday by royal mail 24 tracked (shipping was bought directly through royalmail,not amazon buy shipping)

    the 2 day delivery was due by saturday 1st aug at the latest,

    On the friday,31st the tracking shows the package was out for delivery,but later updated to a failed delivery ,it stated -Sorry, we were unable to deliver this item at 31-07-2026 as the address was inaccessible. We will attempt to deliver your item again on the next working day.

    it also showed 2 time stamps as Delivery Attempted - Address Inaccessible,

    So it wasn't actually due for delivery until the saturday anyhow. I was unsure what had went wrong but I was hopeful it would resolve itself the following day. As a precaution I messaged the buyer, on friday evening,explained the situation in the hope that whatever had occured on the friday to prevent access wouldn't reoccur,

    saturday morning I checked the tracking,it showed around 7,30am that the package was again out for delivery. I was hopeful,but yet again exactly the same thing happened. It now shows- pending,Sorry we were unable to deliver this item at 01-08-2016 as the address was inaccesible.

    also 2 time stamps again showing Delivery Attempted- Address Inaccessible,

    So now the package is going to be considered late delivery as it hasn't reached the buyer within the 2 day frame,

    I spoke to the buyer on sat afternoon,he stated he had indeed read the message on friday night and made sure he waited at home on saturday for the redelivery,but has now realised that his landlord has made some recent changes he was unaware of until today. He lives in a flat unit and the postman would need to enter the lobby to deliver to any of the apartments,(but the landlord has apparently now locked the lobby ) or gain access to ring or contact any of the residents to notify them to come down open the lobby to accept a package,there is no outdoor mail box,so it looks like this has affected the ability of the postman to deliver,

    It would seem he will have to now wait until Monday and arrange to collect this from the sorting office or make some alternative arrangement to have the lobby accessible,

    So what will be the likely outcome of this? there were 2 items inside the package,so it looks like I will be getting 2 hits on my OTDR over the next few days,

    I dont send many tracked packages so it will have a major affect on my metrics

    Will I be able to appeal this as delivery was attempted on both friday and the saturday,but the property was inaccessible? This is completely outside of my control. In normal circumstances the package would have arrived early

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