Amazon is testing a new offer comparison customer experience
Starting August 6 , we will be experimenting with a new offer listing page experience. Some customers will see a secondary view accessible from the existing offer listing page links on the product detail pages. The new secondary view is intended to help customers quickly compare all offers even more conveniently with a new customer experience and interface.
For more information, see Create listings one at a time and Product detail pages and offers.
Amazon is testing a new offer comparison customer experience
Starting August 6 , we will be experimenting with a new offer listing page experience. Some customers will see a secondary view accessible from the existing offer listing page links on the product detail pages. The new secondary view is intended to help customers quickly compare all offers even more conveniently with a new customer experience and interface.
For more information, see Create listings one at a time and Product detail pages and offers.
33 replies
Seller_MKi6wqe68YZuu
In other words, what we had before but worse because it gives the illusion of choice while channeling the buyers. Been selling on Amazon for almost twenty years but there’s not much keeping me here any more.
Seller_3jOejmAF1Blp1
Yes I do not like it myself and makes it slightly confusing to buy. Not impressed at all
Seller_BA8I3vadppR2B
I do like it actually. As a buyer who always has several hundred items on watch it speeds up the time it takes for me to check them considerably.
Seller_NoMNQDGnEW5Bx
it will be useful when your product is cheaper but doesnt hold the buy box, much more obvious that its cheaper
Seller_gSzao5tsKB0Ds
I am unsure about this new move.
It seems to favour FBM sellers (given the Prime logo is not as obvious for some strange reason). Although you can still filter for Prime sellers, it seems to be less obvious than before.
Seller_sINj6g9FeuCHa
Not a big fan of this move since it favors mostly sellers with high no. of reviews and cheaper prices. Instead of focusing on my own product benefits and features, the buyer is prompt right away to compare with other items not given him/her proper time to analyze the listing. Plus the Sponsored Ad New Feature right below the Product Description…
Seller_VZVuCgPssUR1K
Its ok as long as the listing page details are correct (knowing Amazon probably not!)
