Potential pricing errors offer deactivation notification in Pricing Health
Amazon detects potential pricing errors in your listings based on several factors including the Marketplace Fair Pricing Policy and the Featured Offer price. When we identify these potential errors, we will notify you. In more serious cases, we might deactivate the affected listings to avoid a potentially negative customer experience.
You can review your offers that have been deactivated because of potential pricing errors in Pricing Health. Reconsidering your price inputs in Pricing Health may resolve this pricing issue and reactivate your offer. We have also provided reference prices to help you identify any potential pricing errors.
Visit Pricing Health today to see if you have any potential pricing errors for review or learn more about Pricing Health and other notifications available.
Potential pricing errors offer deactivation notification in Pricing Health
Amazon detects potential pricing errors in your listings based on several factors including the Marketplace Fair Pricing Policy and the Featured Offer price. When we identify these potential errors, we will notify you. In more serious cases, we might deactivate the affected listings to avoid a potentially negative customer experience.
You can review your offers that have been deactivated because of potential pricing errors in Pricing Health. Reconsidering your price inputs in Pricing Health may resolve this pricing issue and reactivate your offer. We have also provided reference prices to help you identify any potential pricing errors.
Visit Pricing Health today to see if you have any potential pricing errors for review or learn more about Pricing Health and other notifications available.
52 replies
Seller_7wvHtbxrNWHSg
I Can’t see any problem with my price. Is this generic information or specific to my account. If it is related to any of my products, how can I find which market is affected? None of my listings has been suspended.
Thank Yuo
Seller_ssr3IED195LLh
This seems like quite an important change in policy, particularly for sellers who resell goods from retailers or wholesalers that are also available at other major online stores.
Over the last year we have already seen Amazon removing the buy box on listings where they believe that none of the offerings are ‘competitive’ enough… instead showing the ‘available from these sellers’ link.
With this announcement, it seems like they now plan to deactivate listings for the same reason.
In the ‘Marketplace Fair Pricing Policy’ it simply states that:
"If we see pricing practices on a marketplace offer that harms customer trust, Amazon can remove the Buy Box, remove the offer, suspend the ship option, or, in serious or repeated cases, suspending or terminating selling privileges".
According to Amazon, a pricing practice that harms customer trust is:
‘Setting a price on a product or service that is significantly higher than recent prices offered on or off Amazon.’
It would be helpful to know three things. What is considered ‘recent’, what is considered ‘significantly higher’, and to what extent are they monitoring prices ‘off’ amazon? Is it just big retailers or any ecommerce website?
For example, if you sell widget ‘xyz’ at £9.99 on Amazon and have been selling it at that price all year, then one day John Lewis decides to run a clearance offer on their website for that product and drops the price to £4.99, is Amazon expecting you to follow suit with that other retailers pricing decision in order to keep your listing active and keep the buy box?
It seems less like a free and open marketplace if Amazon is dictating the prices of third party sellers.
Seller_nCHvzqDI47Uss
WAKE UP AMAZON!!!
I have an active complaint about your bullying of sellers… and am trying to get this matter taken to government level…
this is one of the issues I have raised with public bodies…
Royal mail staff are dropping like there is no tomorrow with covid and self isolating that some Next day post is still not arriving within 1 week. I am one of many customers whom have had to switch to a courier service to be able to claim compensation for lost or late post as you encourage refunds for items 1 day even in this pandemic… Changing to a courier company has an added cost compared to the cheap 1st class or 2nd class post from Royal… so we make changes to our shipping costs to account for this added cost… and guess what!!!
listing deactivated for pricing errors…
you are damaging small business…and as far as I can see by your company profits over 40% of amazon profits came from us 3rd party sellers on your platform… so WAKE UP
Seller_08BS5LN7BHyyq
This is a really inconsistant and problematic function. Please switch it off. Sellers are aware of prices and what is realistic and know more about their product than Amazon. Customers are not stupid and can choose whether to buy or not. The function will increasingly identify items that appear similar to other items but are in fact not, such as a computer game which is a limited edition or a rare book or something.
Seller_Iti0OkAyMPN7I
They should also consider items which are dramatically under priced, there are many items mainly from overseas sellers offering products at below UK cost price ex VAT, whilst yes their delivery is weeks rather than days they still get the buy box, hopefully the VAT requirement from 01/01/2021 should help a level playing field would be nice
Seller_u4SFdJKMStDfU
I completely ignore these.
They disappear after the other seller’s sale has finished or they run out of stock.
Seller_0Amk0hnQkPWMH
Isn’t this akin to price fixing, which is illegal in the UK
Seller_bjLw0eTdnAAE5
Amazon can simply work out your business over heads by dividing your sales with theirs and calculating the business cost and tax they pay.
Simples.
Seller_lhG3Y690i4Qj9
Amazon expecting sellers to match the prices of products with the supermarkets without any condsideration for the 15% (Amazon charge) and delivery and packing costs is absolutly insane.
We have a product that is £1.19 in Morrisions, Tesco etc etc, it costs £88p from the manufacturer, we have to pay Royal Mail to dedliver it, pack it and give Amazon 15% of the total charged and somehow they expect us to be selling the item for less than the supermarkets.
Seller_cedsnRIkO32W2
Pfft, this makes me giggle. Amazon sell a book that I sell at £104 and has the buy box. My book is on at £64. When I try to put it at RRP (£104) to match Amazon’s price, my listing is deactivated due to potential pricing error. It’s a joke.
