The account is deactivated. Verification of authenticity
My amazon.de account is deactivated to check three random ASINS for authenticity. I understand that this is a common practice on Amazon, but the performance team does not accept my invoice from the supplier.
I’ll tell you right away, I have notarized letters of permission from the brand owner to sell on Amazon. I also have a notarized letter from the brand owner stating that my supplier is authorized to manufacture and sell the brand’s products.
I believe that the problem is that the invoice does not specify the brand or UPC codes(there is an exemption from GTIN). Listed simply as" Sports bag, 50 liters, black". The trademark is registered only in the USA and when importing to the EU, we do not need to specify the TM.
My supplier can enter the necessary information in the invoice, ASIN as an example. But Amazon requires unchangeable invoices. Will they consider an invoice with additional details to be fake?
P.S.
I apologize for any possible mistakes, English is not my native language 
The account is deactivated. Verification of authenticity
My amazon.de account is deactivated to check three random ASINS for authenticity. I understand that this is a common practice on Amazon, but the performance team does not accept my invoice from the supplier.
I’ll tell you right away, I have notarized letters of permission from the brand owner to sell on Amazon. I also have a notarized letter from the brand owner stating that my supplier is authorized to manufacture and sell the brand’s products.
I believe that the problem is that the invoice does not specify the brand or UPC codes(there is an exemption from GTIN). Listed simply as" Sports bag, 50 liters, black". The trademark is registered only in the USA and when importing to the EU, we do not need to specify the TM.
My supplier can enter the necessary information in the invoice, ASIN as an example. But Amazon requires unchangeable invoices. Will they consider an invoice with additional details to be fake?
P.S.
I apologize for any possible mistakes, English is not my native language
5 replies
Seller_cS5duyC7Qby8k
Hello StreamEU,
Authenticity is one of the most important policy of Amazon. Sellers on Amazon are expected to sale and deal in products that are sourced from authorized suppliers of the brand. If any product is listed under any brand name, sellers are expected to possess the necessary authorization of these products to be able to sale it on the platform.
As your account got deactivated you need to understand the reason for receiving the notification, we would suggests that you check the listings on offer, the product detail page, the branding of the product, the description of the product as mentioned in your product description page. This will help you understand the cause of the account being deactivated for a potential authenticity issue.
What was the root cause that led to the issue?
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Did you have the approval to list the brands/products that were flagged?
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If yes, do you have the invoices, authorization letter or brand approval certificate to sell them?
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If the products that led to the issue were generic in nature, why did you list them under a branded name?
What actions will you or have you taken to resolve the issue?
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Provide an explanation about what were your immediate steps when you received a notification.
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The changes you could make at that point.
What steps will you take to prevent future issues?
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What is the process you will follow while sourcing branded items?
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How will you identify trusted suppliers?
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How will you avoid listing branded items if you are not authorized to sell them?
Do not forget to send the Invoices/Authorization documents/Brand Approval Letter or the documents proving you are authorized to sell those items along with the plan of action.
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Copies of invoices or receipts from your supplier issued in the last 365 days.
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The document should reflect your sales volume during the last 365 days.
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The invoices should consist the details of the supplier including name, phone number and address.
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Must be unaltered and legit.
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Highlight areas in your supporting documents. You can make your response more relevant by circling or highlighting the area within your documents that is most important such as ASINs, Supplier details (for example, name and supplier website) or clauses within your Terms and Conditions.
Make sure you submit supporting evidence for all of the products or ASINs that have been flagged. You can find the list of products at the bottom of your original notification.
After preparation of plan of action submit the same by replying through account health dashboard.
Good Luck!!
Amar
Seller_kvZ7C3i2JFSbR
Amar, thank you so much for your response!
Is there any way the brand owner can help and join the appeal? He is concerned about my suspension because he is interested in developing his brand in the European Union.
Seller_kvZ7C3i2JFSbR
Can anyone tell me if my listings were removed shortly after posting an appeal is that a bad sign? Or did Amazon find some error? Unfortunately, the performance team does not respond to my appeals, maybe someone has a similar experience with removing listings?
Seller_jdYs8LFiFoSEb
Hi @StreamEU,
my apologies for the late reply.
Amar, thank you so much for your response!
Is there any way the brand owner can help and join the appeal? He is concerned about my suspension because he is interested in developing his brand in the European Union.
Generally only you can appeal on your account, but you can attach supporting documents of your supplier.
Can anyone tell me if my listings were removed shortly after posting an appeal is that a bad sign? Or did Amazon find some error?
Unfortunately we can’t look into your account.
Unfortunately, the performance team does not respond to my appeals,
Depending on the number of appeals you have sent, you may not get a response.
Have you checked that all the documents provided match the requirements outlined in your performance notification?
I hope this is helpful.
Best,
Rachel
