transparency listing application
I want to get approval to list a certain brand but Amazon is asking for transparcy listing codes (not sure what this is):
Transparency enabled products have a bar code containing a serial number applied to the product packaging by the manufacturer. These codes can be available in the following formats:
1. 26 digit, alpha-numeric identifier beginning with AZ; or ZA (E.g.:AZ:L1Z2H38F4C5Q6R7E5K6Z1C2K3E; total length 29 characters). This will be in the form of a 2D bar code with a “T” logo near it.
2. A Serialized Global Trade Item Number or SGTIN (e.g. 0100376204200301214P10ZMT7D8B81EMF4WW3; total length is 38 characters). This will be in the form of a 2D bar code with a “T” logo near it.
If you cannot find a 2D barcode with a “T” logo, look for a serial number barcode that is between 7-20 characters long. The serial number can be a 1D or 2D code, and will likely include the pre-fix “SN”. The serial number will be applied to the same side of the packaging as the GTIN (UPC/EAN/ISBN) barcode. You are required to confirm you have serial number barcodes on the products you are trying to list on Amazon through this application process."
The item is coming from a distributor that even Amazon purchases from and that is widely known. What does this mean?
transparency listing application
I want to get approval to list a certain brand but Amazon is asking for transparcy listing codes (not sure what this is):
Transparency enabled products have a bar code containing a serial number applied to the product packaging by the manufacturer. These codes can be available in the following formats:
1. 26 digit, alpha-numeric identifier beginning with AZ; or ZA (E.g.:AZ:L1Z2H38F4C5Q6R7E5K6Z1C2K3E; total length 29 characters). This will be in the form of a 2D bar code with a “T” logo near it.
2. A Serialized Global Trade Item Number or SGTIN (e.g. 0100376204200301214P10ZMT7D8B81EMF4WW3; total length is 38 characters). This will be in the form of a 2D bar code with a “T” logo near it.
If you cannot find a 2D barcode with a “T” logo, look for a serial number barcode that is between 7-20 characters long. The serial number can be a 1D or 2D code, and will likely include the pre-fix “SN”. The serial number will be applied to the same side of the packaging as the GTIN (UPC/EAN/ISBN) barcode. You are required to confirm you have serial number barcodes on the products you are trying to list on Amazon through this application process."
The item is coming from a distributor that even Amazon purchases from and that is widely known. What does this mean?
2 replies
Seller_z3XfkorVSmnEY
a quick search points you to this page about Amazon's Transparency program
https://brandservices.amazon.com/transparency
Dominic_Amazon
Hi @Seller_M4NWRaRnU1uDM,
Dominic from Amazon here, happy to help.
Some manufacturers now label their products with Transparency 2D barcodes or serial number barcodes to better track their inventory and ensure its authenticity. Your Transparency-enabled products for sale on Amazon must be appropriately labeled with Transparency codes or brand-issued serial number barcodes. The Transparency-enabled ASINs you source from vendors must also include Transparency codes or serial number barcodes.
@Seller_z3XfkorVSmnEY, provided the correct link regarding this program!
Best,
Dominic
