Amazon Ads
Hi,
This may well be a stupid question but if i do not currently hold the featured offer status (due to being outpriced) would running ads be a total waste of money?
Is this likely to promote the product for other sellers rather than actually provide me any benefit?
Thankss
Amazon Ads
Hi,
This may well be a stupid question but if i do not currently hold the featured offer status (due to being outpriced) would running ads be a total waste of money?
Is this likely to promote the product for other sellers rather than actually provide me any benefit?
Thankss
3 replies
Seller_mS10UjVYuuGor
If someone clicks on your ad they will be taken to your listing on the ASIN but Amazon will display a message in/close to the box listing other sellers saying 'this product maybe cheaper from other sellers'
Convenience driven customers will just buy your listing and checkout, price driven customers will click away from your listing to the cheapest option. Some Amazon savvy customers may request partial refunds down to the best price, leave poor reviews or outright return items if they discover they didn't get the best price.
Seller_7pTs15IYXmTOB
It has occurred in my mind too. Then I tell myself it is ok if other sellers benefit and sell them, only then eventually mine would sell, that is if the sales rank is high.
That said I simply cannot get round the amazon ad format (or the ads seller support), so I have used this only when amazon had offered a couple of clicks free.
Personally I wouldn't advertise if I didn't have the feature basket with other sellers having unlimited stock and the sales ranking is low. Because advertising eats into profits in a substantial way.
