not being the featured offer/getting the buybox
I am a new FBA seller, and have issues getting the buybox. As far as I know its account health, stock levels, price can influence if you are getting it. However when there is a listing with 8 sellers and all have the same price, all fairly good reviews (95-100%) and well stocked then why only 2-3 sellers are getting the buybox constantly, the rest never or very rarely. These are not necessarily the biggest sellers, so I really do not understand what can you do to get it on those lisitngs? Also had been on a listing where I shared the buybox with another FBA seller then a big seller came on and hogging it ever since, price has tanked as we were desperately trying to get it back...any insights from more experienced folks are greatly appreciated
not being the featured offer/getting the buybox
I am a new FBA seller, and have issues getting the buybox. As far as I know its account health, stock levels, price can influence if you are getting it. However when there is a listing with 8 sellers and all have the same price, all fairly good reviews (95-100%) and well stocked then why only 2-3 sellers are getting the buybox constantly, the rest never or very rarely. These are not necessarily the biggest sellers, so I really do not understand what can you do to get it on those lisitngs? Also had been on a listing where I shared the buybox with another FBA seller then a big seller came on and hogging it ever since, price has tanked as we were desperately trying to get it back...any insights from more experienced folks are greatly appreciated
2 replies
Seller_mS10UjVYuuGor
Part of it maybe that you're a newish seller and have to build up a sales history but it could be as simple as stock location. When faced with several sellers at the same price Amazon will often display the seller who's stock is nearest to the customer as it'll be quicker and cheaper for Amazon to send that item rather than yours so it would be logical for the buy box algorithm to favour the nearest item.
Spencer_Amazon
Hello @Seller_jamPzWweIdXHh,
We have a thread specifically for Buy Box issues.
Lost Buy Box (Featured Offer) MEGATHREAD
In this thread I ask our sellers to share the ASINs where they lost the Buy Box. I then share these ASINs with the Buy Box team who check for eligibility.
Please be aware, this team does not share the outcome with me. If you want to know if you are eligible or not, you have to open a case with Seller Support.
Here are two articles regarding the Buy Box / Featured Offer.
If you feel you are eligible for the Buy Box, please share your ASINs in the MEGATHREAD.
I am closing this thread as a duplicate.
Regards, Spencer
