Poor January'25 Sales

Not sure if this year is really Happy New Year or may be too early for me to judge.

Sales are really low and not sure if we meeting same numbers what we achieved in Dec'24 (though it ate all our earning as thanks to ADs which resulted in inflated numbers but minus balance because of heavy Ads bills)

Tried cracking the code of Ads system to maintain certain CTR so that ROAS and ACOS are positive down but orders flow stopped, so I am assuming code was cracked as Ads daily budget came down in Jan'25 initial days as compared to Dec'24 but Daily Runrate is impacted last 3 days not a single order.

Is Amazon no more a sales generating platform or is the category not worthy to work in?