Grow Your Brand Awareness - Brand Metrics (Beta)
Hi Sellers,
Ready to look into more opportunities for your brand?
The Brand Metrics provides a new measurement solution that quantifies opportunities for your brand at each stage of the customer journey in Amazon’s store. It helps you understand the value of different shopping engagements that impact the stages of the journey!
What are the Benefits of Brand Metrics?
Dive into customer engagements: Brand Metrics quantifies the number of customers in the awareness and consideration marketing funnel stages. It's built at scale to measure all shopping engagements with your brand on Amazon, not just ad-attributed engagements.
Measure the impact of your marketing spend: Measure the impact of your upper- and mid-funnel tactics and see how they contribute to shoppers moving through the purchase journey. Evaluate engagement metrics to understand the value of your branded intent, and how brand purchasers go on to generate additional sales in the 12 months following a purchase.
Monitor your category and peers: Monitor your performance relative to your category and peers at each stage of the purchase journey, and over time.
Interested to learn more? You can get started HERE!
Please let me know if you have any questions, or any feedback if you have used this!
Grow Your Brand Awareness - Brand Metrics (Beta)
Hi Sellers,
Ready to look into more opportunities for your brand?
The Brand Metrics provides a new measurement solution that quantifies opportunities for your brand at each stage of the customer journey in Amazon’s store. It helps you understand the value of different shopping engagements that impact the stages of the journey!
What are the Benefits of Brand Metrics?
Dive into customer engagements: Brand Metrics quantifies the number of customers in the awareness and consideration marketing funnel stages. It's built at scale to measure all shopping engagements with your brand on Amazon, not just ad-attributed engagements.
Measure the impact of your marketing spend: Measure the impact of your upper- and mid-funnel tactics and see how they contribute to shoppers moving through the purchase journey. Evaluate engagement metrics to understand the value of your branded intent, and how brand purchasers go on to generate additional sales in the 12 months following a purchase.
Monitor your category and peers: Monitor your performance relative to your category and peers at each stage of the purchase journey, and over time.
Interested to learn more? You can get started HERE!
Please let me know if you have any questions, or any feedback if you have used this!
