Troubling is the recent request to remove references to the Queen’s Award for Enterprise and International trade, which is the highest official UK government award for business excellence. This prestigious honour was granted to Watermans by Her Majesty's Government and is publicly recognised, not only in the UK but internationally. We display this accolade with pride, as it is a testament to our innovation, global trade performance, and business ethics.

We been told to remove Watermans is proud holders of a Queens award on the listing or face the listing getting deactivated.

To suggest that Amazon would not support a brand recognised by the Royal Family and UK Government is highly surprising, and frankly, it may be perceived as a disregard of one of the most prestigious endorsements a British company can receive. Can you imagine the narrative if the Royal Family or press reported that Amazon removed a business listing for proudly displaying their Queen’s Award? We believe Amazon would want to be associated with high-quality, award-winning British brands like Watermans.

Here is the listing

This image we had to press delete on, we waiting for the deletion to take effect

We are genuinely shocked and saddened by how Watermans is currently being treated. In the last 12 months alone, we have invested over £2.3 million in Amazon seller fees, reinforcing our commitment to the platform and its ecosystem. After being a trusted seller and partner of Amazon for over a decade, we would have expected a greater level of respect, recognition, and support for our award-winning British brand. To question our legitimacy now after 10 years of consistent compliance and success is not just disheartening, it's insulting to a business that has always upheld the highest standards. We have been proud to grow alongside Amazon and contribute to its success, and it is painful to see that loyalty seemingly disregarded.