I'm a brand owner selling my products in US and EU. Both my US and EU selling accounts currently have 'brand representative' selling roles in the brand registry. Based on my experience this leads to "Attribute Claimed by Another Brand Representative" issues every time I want to update my product listing - my US and EU accounts are 'fighting' over each contribution and in order to make a change to an ASIN I need to switch back and forth between my accounts to make changes to each attribute based on who has the winning contribution (which is a) very time-consuming, and b) often unsuccessful anyway...).

I was advised to move one of my accounts (eg, the EU account) to 'representative' seller role to solve this issue, which looks 'tricky' as I assume I will then lose a number of benefits I have as a registered brand in EU, like brand analytics, amazon attribution, customer reviews, new seller incentives, posts, Vine, virtual bundles, sponsored products...

I would like to ask seller community here, specifically those who are brand registered and sell in multiple markets - how do you manage your listings and how do you setup your seller roles in the brand registry?

Feedback from Forum moderators and experts in the brand registry will be also highly appreciated.